This site provides general information about Procter & Gamble in an attractive and simple minimalist design. It has a search bar and navigation links located at the top and bottom. The audience is people looking for information on Procter & Gamble. It uses flash elements on every page in a well-designed collage style. The site loads quickly, has consistent navigation, and provides all necessary information about the company in an organized and serious tone without any need for improvement.

1. Web Site EVALUATION WORKSHEET
Information
Site name: Procter & Gamble
URL: http://www.pg.com/en_US/index.shtml
Evaluated by: John Stewart
First Impression: [1 poor --- 5 excellent]: 4
Initial Impact of Page:
_X_Simple ___Overwhelming ______Underwhelming
___Chaotic ___X__Attractive _____Ugly
General Comments:
Site has a minimalist look to it. Simple to find navigation, a search bar, and has main
information at the center of the page. Links are located at the top and bottom of page.
Identity:
Based solely on information presented, identify site owner and describe general type of
site:
Owner: Proctor & Gamble
Procter and Gamble is a conglomerate company, It has information on why
Purpose
Based upon quick inspection, identify the basic points of the site. What basic functions
would it likely provide?
This site provides general information about Procter & Gamble including its heritage,
strengths, and purpose.

2. Web Site Evaluation Worksheet Page 2
Audience
Based upon quick inspection, consider who the audience for the site would be: The
audience would be people who are looking for information on
GENERAL SITE CHARACTERISTICS
Site Structure
Is a site map provided?
_X_ Yes
__ No
Are there any broken links to external sites or internal pages?
___ Yes
__X_ No
If yes, are they broken links
___ Yes
___ No
___ Both
What is the maximum page depth in the site (clicks from the home page)?
3
Are there clear entrance and exit pages to the site?
__X_ Yes
___ No
___ Describe if so: There is definitely a clear entrance, but not so much of an exit page.

3. Web Site Evaluation Worksheet Page 3
Visuals and Layout
Describe the visuals used in the site:
Do you like the visuals?
__X_ Yes
___ No
Why or why not? The site has a nice color scheme. On many of the pages it has a
different background color but with the same button and text color.
How is the screen contrast [(poor) 1–5 (excellent)]? 5
If poor, describe why:
Describe text size
__ Too small
_X_ Just right
__ Too large
Resize the browser very large or very small.
Does the layout still work?
_X_ Yes
__ No
Do the text or images scale with the window size?
__ Yes
_X_ No
Is the layout width static (stays the same size) or does it grow with the screen size?
_X_ Static
__ Stretchable
If the site has a static width, does the page fit or is there rightward scrolling at:

4. Web Site Evaluation Worksheet Page 4
800 x 600?
__ Fits
_X_ Scrolls right
1024 x 768 and greater?
_X_ Fits
__ Scrolls right
With respect to vertical screen size, does the primary navigation fit on screen at:
800 x 600?
__ Fits
_X_ Scrolls off
Note:It does scroll off, but it’s all clickable. It just clips some words off.
1024 x 768 and greater?
_X_ Fits
__ Scrolls off
Do pages print correctly as is, or is a special print feature provided?
_X_ Prints correctly without special print page
__ Prints correctly with special print page
__ Doesn’t print correctly
What kinds of images are used in the site?
__ GIF
__ JPEG
_X_ PNG
__ Other
Are the images optimized properly? (e.g., small file size, safe colors)?
_X_ Yes
__ No
Note: This site is mostly flash, except for the background image which is a .png.

5. Web Site Evaluation Worksheet Page 5
Are there image execution problems (e.g., color matching, seems showing in
background tiles, etc.)?
__ Yes
_X_ No
Describe: ____________________________________
Is ALT text used for images?
__ Yes
_X_ No
__ Partially
Note: Cant really say, site is made with flash.
Is the site usable without images on?
_X_ Yes
__ No
__ Partially
General Content
Does content appear accurate and truthful?
_X_ Yes
__ No
If no, describe what suggests this belief:
_______________________________________________________________________
Are there obvious misspellings in the site?
__ Yes
_X_ No
Are there obvious grammar or usage errors in the site?
__ Yes
_X_ No
If yes, describe these errors: (e.g., fragments, run-ons, heavy use of acronyms without
explanation)

6. Web Site Evaluation Worksheet Page 6
_______________________________________________________________________
Describe the tone of content in the site (e.g., playful, business like, serious, humorous)
This site is all about business. The site is laid out nice and easy, great navigation. The
colors are a bit bright, but the color scheme fits well.
_______________________________________________________________________
Is content updated on the site?
__ Yes
_X_ No
How do you know the content is updated?
TECHNOLOGY USAGE
Browser Support
Does the site work in different browsers? List the browsers you use to test and its
versions:
Firefox v3.6.12
Google Chrome v7.0.517.44
Opera 10.62
Safari 5.0.2
______________________________________________________________________
Page loading time
__ slow (over 20 seconds)
_X_ fast
Navigation
Primary Navigation (select one or more):
_X_ Top
__ Bottom
__ Left
__ Right
Does the site use assistance links (breadcrumbs)?
_X_ Yes
__ No
Consistency of navigation placement: [ 1 (random)–5 (very stable) ] 5

7. Web Site Evaluation Worksheet Page 7
_______________________________________________________________________
Comments on navigation placement:
Placement was easy to find and easy to use. There are two main spots of navigation, the
top and bottom of the pages, both leading to different content.
Does navigation in the site rely on the back button?
__ Yes
_X_ No
Is a “back-to-top” button used on longer pages which require the user to scroll?
__ Yes
_X_ No
Search
Does site have an internal search system?
_X_ Yes
__ No
If no, should one be included?
__ Yes
__ No
Why?
_______________________________________________________________________
Use of multimedia elements on the page:
This site uses flash on every page. The flash itself is very nice and well thought out. It
reminds me of a collage on just about every page.
THE FINAL SCORE
Final Score—[ (Dislike) 1–5 (Like a lot) ]: 5

8. Web Site Evaluation Worksheet Page 8
Evaluation Summary:
Overall, this is a very nice and well-designed site. The use of flash, its color scheme, and
navigation all give it a sense that this company is serious in all ways. All the information
you would need to read about Procter & Gamble is only a click away. All the information
is nicely organized into categories and subcategories.
Suggestions for Improvement:
None. This site is the site you would hope to aspire to have or create. The only downside
to it is that the flash on my older computer takes just a few seconds to load.
Approximately 3 seconds.