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ANALYSIS OF DIGIPAK
ADVERTS
Grace Walker
Artist name is
largest text, bold
lettering, bright
colour
Name of album,
again stands out due
to contrasting colour
to background
Star reviews by
media outlets to
encourage audience
it is worth purchasing
Album cover
pictured so
audience will know
what it looks like
Large image
of the artist
Website and
record label in
small print at the
bottom
Artist name is largest
text, bold lettering,
contrasting colour to
the backgroundLarge image of
the band, also
the album cover
Album name in a
slightly smaller font
size than the artist
name
Songs included in the
album so audience can
recognise the name of
a song and therefore
be more likely to
purchase an album
based on liking a song
Large image
of the artist
When the
album is
released
Where album is
available for purchase
Artist’s website
Artist name is
largest text, bold
lettering, bright
colour
Name of album,
again stands out due
to contrasting colour
to background
Large image of
artist, recognisable
face from XFactor
Artist’s website
Album name,
bold text,
large font
Release date
of album
Includes tracks
included on the album,
most likely ones
people will have heard
of, with other people
featured on the album
Advert in a similar
format to the album
cover, if the audience
sees this, they will be
able to recognise the
album cover from it
From analysing digipak
adverts, I have found
the main things
included are the
artist’s name (usually
largest text), the
album name, a picture
of the artist/album
cover, the artist’s
website, the release
date, included songs
and reviews.

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Analysis of digipak adverts

  • 2. Artist name is largest text, bold lettering, bright colour Name of album, again stands out due to contrasting colour to background Star reviews by media outlets to encourage audience it is worth purchasing Album cover pictured so audience will know what it looks like Large image of the artist Website and record label in small print at the bottom
  • 3. Artist name is largest text, bold lettering, contrasting colour to the backgroundLarge image of the band, also the album cover Album name in a slightly smaller font size than the artist name Songs included in the album so audience can recognise the name of a song and therefore be more likely to purchase an album based on liking a song Large image of the artist When the album is released Where album is available for purchase Artist’s website
  • 4. Artist name is largest text, bold lettering, bright colour Name of album, again stands out due to contrasting colour to background Large image of artist, recognisable face from XFactor Artist’s website Album name, bold text, large font Release date of album Includes tracks included on the album, most likely ones people will have heard of, with other people featured on the album Advert in a similar format to the album cover, if the audience sees this, they will be able to recognise the album cover from it
  • 5. From analysing digipak adverts, I have found the main things included are the artist’s name (usually largest text), the album name, a picture of the artist/album cover, the artist’s website, the release date, included songs and reviews.