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T 4 G @gobabebRSH
Twitter – a tool to research,
communicate, and connect
Boost your professional brand
(and personal brand too)
T 4 G @gobabebRSH
What is Twitter?
More than 1,000,000,000 users with
300,000,000 active monthly

Micro-Micro Blogging – Just Do It!

On ramp to Content Creation

Quick and Easy – Quick and Dirty

Super Text Msg
T 4 G @gobabebRSH
What is a Tweet?

No more than 140 characters

Can include links and pictures

Substance over style –

this is not literature, don't be shy
T 4 G @gobabebRSH
T 4 G @gobabebRSH
Who Tweets?

University of Namibia @unam_na

Polytechnic Namibia @PolytechNam

Namibia: Ministry of Environment and Tourism @STROOP

Save the rhino: @savetherhino

Giraffe Conservation Foundation: @Save_Giraffe

Etosah National Park: @EtoshaPark

Botanic Gardens Conservation International: @BGCI

International Union for Conservation of Nature @IUCN

Finnish Embassy Namibia @FinEmbWindhoek
T 4 G @gobabebRSH
Promoted
Tweet
T 4 G @gobabebRSH
What to Tweet?

Interesting

Remarkable

Relevant to an audience you care about

Listen first – Tweet later
T 4 G @gobabebRSH
How to Tweet?

Twitter.com

Web Portals – tweetdeck

PC App/Client – Hootsuite, Twhurl

Smart Phone app – Echofon, twitter, tweedle
T 4 G @gobabebRSH
Easy to use on your
phone.

Snap

Comment

Post
T 4 G @gobabebRSH
Search Box
If you find a Tweet, worth sharing. Share
A.K.A. Retweet
T 4 G @gobabebRSH
Professional or Personal or One of Each ?
You can have more than one account
Don't mix business with pleasure (too often)
T 4 G @gobabebRSH
HashTags
Retweet
T 4 G @gobabebRSH
Don't need a computer
Can use smart phone app
Twitter can be as it's happening, even in the
field
T 4 G @gobabebRSH
Possible Plan:
Sign up for a free account
Search Twitter for topics or people of interest
Follow any you like – some may follow back
Listen for ideas, events, news
T 4 G @gobabebRSH
Possible Plan (continued):
Retweet or reply
Start tweeting about your research, lab or field
work, analysis
Ask questions
Spend a few, and only a few, minutes per day

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Twitter for Desert Research

  • 1. T 4 G @gobabebRSH Twitter – a tool to research, communicate, and connect Boost your professional brand (and personal brand too)
  • 2. T 4 G @gobabebRSH What is Twitter? More than 1,000,000,000 users with 300,000,000 active monthly  Micro-Micro Blogging – Just Do It!  On ramp to Content Creation  Quick and Easy – Quick and Dirty  Super Text Msg
  • 3. T 4 G @gobabebRSH What is a Tweet?  No more than 140 characters  Can include links and pictures  Substance over style –  this is not literature, don't be shy T 4 G @gobabebRSH
  • 4. T 4 G @gobabebRSH Who Tweets?  University of Namibia @unam_na  Polytechnic Namibia @PolytechNam  Namibia: Ministry of Environment and Tourism @STROOP  Save the rhino: @savetherhino  Giraffe Conservation Foundation: @Save_Giraffe  Etosah National Park: @EtoshaPark  Botanic Gardens Conservation International: @BGCI  International Union for Conservation of Nature @IUCN  Finnish Embassy Namibia @FinEmbWindhoek
  • 5. T 4 G @gobabebRSH Promoted Tweet
  • 6. T 4 G @gobabebRSH What to Tweet?  Interesting  Remarkable  Relevant to an audience you care about  Listen first – Tweet later
  • 7. T 4 G @gobabebRSH How to Tweet?  Twitter.com  Web Portals – tweetdeck  PC App/Client – Hootsuite, Twhurl  Smart Phone app – Echofon, twitter, tweedle
  • 8. T 4 G @gobabebRSH Easy to use on your phone.  Snap  Comment  Post
  • 9. T 4 G @gobabebRSH Search Box If you find a Tweet, worth sharing. Share A.K.A. Retweet
  • 10. T 4 G @gobabebRSH Professional or Personal or One of Each ? You can have more than one account Don't mix business with pleasure (too often)
  • 11. T 4 G @gobabebRSH HashTags Retweet
  • 12. T 4 G @gobabebRSH Don't need a computer Can use smart phone app Twitter can be as it's happening, even in the field
  • 13. T 4 G @gobabebRSH Possible Plan: Sign up for a free account Search Twitter for topics or people of interest Follow any you like – some may follow back Listen for ideas, events, news
  • 14. T 4 G @gobabebRSH Possible Plan (continued): Retweet or reply Start tweeting about your research, lab or field work, analysis Ask questions Spend a few, and only a few, minutes per day