2.  My target audience were all of similar ages of 17-
18 years old. They enjoy watching films with
friends either watching them at the cinema, on
DVD once they have been released or on the
internet.
 They tend to watch between 1-3 films per week
in their free time.
 They often share their thoughts on films that
they like on social networking sites such as
Twitter and then recommend the films to their
friends and family, increasing the views of the
film.

3. During the production process I continued to
ask my target audience their opinion of the
work that I had done so far.

4.  I created an online questionnaire on Google Docs for my
target audience to answer. On this software it generated a
table which easily read the questions and answers.

5.  I found that Google Docs was a fantastic way to
create and retrieve the information. Each of the
people who answered the question was left
anonymous, this is so that when people were
answering the questions that they would not see
other peoples answers and compare theirs to
someone else's. It ensured that the audience
would purely give their own opinion on the
trailer and ancillary products and give genuine
answers to the questions which were not biased
in any way. This enabled me to have a variety of
ways in which I was able to improve my trailer
and ancillary products.

6.  An issue that was brought up throughout the
audience feedback was the poor lighting of some
of the shots. I took this into consideration and
altered some of the lighting in a few of the shots
within my trailer and made them brighter by
using the editing tools available on the iMovie
software, therefore ensuring that the quality of
the shot was the best that it could be.

7.  From my results I found that the audience felt that the
trailer contained conventions of a horror trailer. I felt this
was significant because if the trailer did not contain any
conventions of the horror genre, then the final product
would be something that I did not want it to be.
 There were two answers about the age certificate of the
trailer which were 12 and 15. The reasons for both answers
were similar, that the trailer could scare a younger audience
as it contains violence, such as the car crash. The target
audience was what I intended it to be, as I felt that the
horror genre was mainly aimed at people who were aged 12
and above.
 The most common aspect that the audience preferred was
the music used at the beginning of the trailer, where the
digetic sound of the wind blowing began and then changed
into the non-digetic sound of a music box, which is
associated with the young girls used within the trailer.

8.  To conclude, I found from my audience feedback
I was able to retain the right information to
improve my products. I took these into
consideration and applied them to my work to
progress them further.
 My target audience ‘read’ the text in the way that
I intended, as the story line and the ancillary
tasks were portrayed in the way that I wanted
them to.
 In light of my feedback, I would probably shoot
some of the scenes with the low / dark lighting
so that the scene is more visible for the audience
to see.