This document summarizes key points from a presentation on telemedia futures. It discusses shifts from broadcast to networked models, from individual "egosystems" to collaborative "ecosystems." New technologies, practices, and business models are emerging. Content value is shifting from copies to experiences, context, and engagement. Data is becoming a new commodity, and attention-based income models will grow. Internet service providers and mobile operators will expand into new services like social networking and digital content/payments.
13. Social games & virtual goods
800.000 tractors ‘sold’ EACH DAY
65 Million+ users without any advertising
1.2 Million users per day
est. $200M / Year in revenues
Source: YouTube.com “farmville girl’
19. Data is the new Oil...
Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Opt-in information such as location
Ratings, comments, tags and other feedback
20. Music Video Games Books Mags & Print
Percentage of Revenues from Digital Services
100% Digital Content Trends
75%
50%
25%
0%
2008 2009 2010 2012 2015
21. What we need:
Permission
Standards
Transparency
Engagement
22. Content: pricing logic will flip
Price Users
100
75
50 Metrics will be reinvented
25
0
Was Will be
24. Expensive Cheaper Flat-Rated
New Ecosystem
Expensive
25. The Future of Content:
Attention-based Income Explodes
10.0
“Broadband is useless if 7.5
your mind stays narrow” 5.0
2.5
Was 0
Soon
Copy Based Revenues Mid-term Future
Attention Based Revenues
26. Content is only ~20% of the Cost
Thanks to Flickr.com/alextorrenegra
27. Bono / Paul McGuinness
Source: last week’s FT (Op-ed by Bono)
30. Value of ‘a Copy’ Value of CONTEXT
Value of Meta-Content Value of Experiences
Value of Packaging
Value Trends (by Gerd Leonhard)
Value of Context
100%
Value of Experience
Value of Meta-Content
Value of Packaging
75%
50%
25%
Value of ‘a Copy’
0%
Was Is Soon The Future