This Dallas Hotel Uses Texting to Communicate With Staff — Should You?

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The Adolphus Hotel uses the text messaging platform Engage by Cell to communicate with staff. Engage by Cell allows organizations to send text messages for purposes like open enrollment, employee events, updates, alerts, and polls. The Adolphus Hotel finds Engage by Cell easy to set up and use to push out messages. Staff reaction has been positive and Engage by Cell has been easy to work with as a partner.

Mobile

The Adolphus Hotel
Uses Texting to Engage
With Its Staff — Should You?

Your speakers
Patty
Ruland
Senior Solutions Consultant
Engage by Cell
Albina
Gabaraeva
Assistant Director of People & Culture
The Adolphus Hotel

About Engage by Cell
● Cloud-based, no downloads
● 14 years in business
● Work extensively with HR,
workforce development,
nonprofits, museums, associations,
and more
● 4,000 clients in 10 countries

Our clients
The Alida Bloomberg CertaPro Painters Deloitte
Firekeepers
Casino Hotel
GAF Goodwill Kimberly-Clark Mary Kay Michelin
Middlesex County
Workforce
Development
NYC Health
Hospitals
San Diego State
University
Smithsonian
Institute
Texas Chamber of
Commerce Executives
UnionBank

We offer
two platforms
Mobile
web authoring
Text
messaging

Mobile web platform
● Build mobile sites that feel like
an app without a download
● Create custom content
that can be accessed 24/7
on any device
● Generate quizzes, polls, and
leaderboards to increase
learning retention

Text messaging is
the most popular form of
communication today

Mobile adoption
statistics
● 96% of Americans
now own a cellphone
● 81% of Americans
own smartphones
(up from 35% in 2011)
● One-in-five American adults
are “smartphone-only”
Source: https://www.pewresearch.org/internet/fact-sheet/mobile/

How did we get here?
Pony Express Direct Mail
Phone Calls &
Telemarketing
Email
Most common
form of business
communication
today

Email open rates are
below 20% and text open
rates are above 90%
Well, here’s the truth….
Text messages
are IMPOSSIBLE
not to look at
Text message
engagement is a practical
guarantee that your
message will be read

Why people
love texting
● Immediate
● Digestible
● Personal
● Addictive
(96% open rate)

Make the most out of
your text messaging
● Inbound Texting:
People text in to
join a list
● Outbound Texting:
Schedule texts to
various lists by
calendar date
● Text Chat:
Instantly engage
with anyone in a
one-on-one
text chat
● MMS Chat:
Text a fun GIF
or photo

Common uses
● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate communication
● Outbound marketing
● Visitor/member
engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
Internal External

What problems are you
solving with text messaging?

What has the reaction
been from your staff?

How easy has Engage by
Cell been to work with?

Your hosts
Patty
Ruland
Senior Solutions Consultant
Engage by Cell
info@engagebycell.com (415) 615-0150
Albina
Gabaraeva
Assistant Director of People & Culture
The Adolphus Hotel

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This Dallas Hotel Uses Texting to Communicate With Staff — Should You?

1. The Adolphus Hotel Uses Texting to Engage With Its Staff — Should You?

2. Your speakers Patty Ruland Senior Solutions Consultant Engage by Cell Albina Gabaraeva Assistant Director of People & Culture The Adolphus Hotel

3. About Engage by Cell ● Cloud-based, no downloads ● 14 years in business ● Work extensively with HR, workforce development, nonprofits, museums, associations, and more ● 4,000 clients in 10 countries

4. Our clients The Alida Bloomberg CertaPro Painters Deloitte Firekeepers Casino Hotel GAF Goodwill Kimberly-Clark Mary Kay Michelin Middlesex County Workforce Development NYC Health Hospitals San Diego State University Smithsonian Institute Texas Chamber of Commerce Executives UnionBank

5. We offer two platforms Mobile web authoring Text messaging

6. Mobile web platform ● Build mobile sites that feel like an app without a download ● Create custom content that can be accessed 24/7 on any device ● Generate quizzes, polls, and leaderboards to increase learning retention

7. Text messaging is the most popular form of communication today

8. Mobile adoption statistics ● 96% of Americans now own a cellphone ● 81% of Americans own smartphones (up from 35% in 2011) ● One-in-five American adults are “smartphone-only” Source: https://www.pewresearch.org/internet/fact-sheet/mobile/

9. Time for a quick history lesson

10. How did we get here? Pony Express Direct Mail Phone Calls & Telemarketing Email Most common form of business communication today

11. Email open rates are below 20% and text open rates are above 90% Well, here’s the truth…. Text messages are IMPOSSIBLE not to look at Text message engagement is a practical guarantee that your message will be read

12. Why people love texting ● Immediate ● Digestible ● Personal ● Addictive (96% open rate)

13. Make the most out of your text messaging ● Inbound Texting: People text in to join a list ● Outbound Texting: Schedule texts to various lists by calendar date ● Text Chat: Instantly engage with anyone in a one-on-one text chat ● MMS Chat: Text a fun GIF or photo

14. Common uses ● Human Resources ● Recruiting ● Onboarding ● Benefits ● Training ● Corporate communication ● Outbound marketing ● Visitor/member engagement ● Questions and polls ● Fundraising ● Workforce development ● Alerts Internal External

15. About The Adolphus Hotel

16. What problems are you solving with text messaging?

17. Open enrollment

18. Employee events

19. Employee updates

20. Internal holiday fun

21. General alerts & reminders

22. Employee polls & quizzes

23. How easy was it to set up?

24. How easy is it to push out messages?

25. Easy access reporting and analytics

26. What has the reaction been from your staff?

27. How easy has Engage by Cell been to work with?

28. Your hosts Patty Ruland Senior Solutions Consultant Engage by Cell info@engagebycell.com (415) 615-0150 Albina Gabaraeva Assistant Director of People & Culture The Adolphus Hotel

This Dallas Hotel Uses Texting to Communicate With Staff — Should You?

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This Dallas Hotel Uses Texting to Communicate With Staff — Should You?