Join our guest speaker, Jack Wexler of Goodwill Industries International on the potentials and power of SMS for your organization.

1. SMS Presentation

2. 2
About Us
● Founded 2004
● Work with 4,000 organizations in 10
countries: parks, museums, zoos,
hr departments, charities, emergency
services, etc.

3. SMS is the most used data
service in the world.
(Nielsen)
More than 4.2 billion people
are texting worldwide.
(MBA Online)
3
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

4. Today’s Guests
4
Jack Wexler
Director of Technology Based Learning
Goodwill Industries International

5. TEXT MESSAGING IS UNIQUE
● Most companies hire a text message platform company
who can provide:
○short code
○technology and expertise
● Pay for use of the platform and for # text
messages used
5

6. SMS MMS
6
SMS vs MMS
● 160 Characters ● 500 + Characters
● Photo
● Video
● Gif
● Audio clip

7. 7
US vs NON-US
● All carriers
participate in
same program
● Country by
country specific -
not one short code
for Europe, e.g.

8. #1 INBOUND TEXTING
● User texts in
● Get information back
○ Plain Text
○ Photo
○ Video
● Sign up for list
● Opt out
● Ask a question
● Engage in a text chat
8
TWO TYPES OF TEXTING:
○ Audio
○ Link

9. #2 OUTBOUND TEXTING
● Push out texts
● Ask a question
● Text chat
● Provide information back
○ Plain Text
○ Photo
○ Video
○ Audio
○ Link
9
TWO TYPES OF TEXTING:

10. The Evolution of Messaging
Mail Phone SMS COMING SOON…
● Internet of things
● Auto-completion of tasks
Telegram Email App Push

11. GAINING SO MUCH
WHY IS TEXTING
11
POPULARITY?
● Free or cheap for users
● Matches behavior of an attention deficit
generation, especially millennials
● Very fast
● Powerful - can get a link to a specific page,
opt in to a list, get info back instantly
● Opting out actually works, unlike email where
email addresses are sold

12. 12
Power of SMS
● Broadest possible communication method in the U.S.
○ Most reliable, no internet needed
● Scheduling becomes easy and is so powerful
● Highly targeted based on time, list and interest
● Deliver a very specific page of content via a link
● 98% read in five minutes or less
● Two-way communication
● Everything is archived, unlike phone calls
● Carrier controlled greatly reduces spam
The

13. EXAMPLES OF
13
USES
● Reminder alerts
● Sign-up to build SMS list
● Collect email addresses
● Advertise goods/services
● Mobile fundraising
● Communicate information
● Deliver a link to a specific page
● Games, like scavenger hunt
● Simple touch base
● Training
● Employee engagement
● Emergencies
● Post questions
● Generate a conversation
● And hundreds more...

14. EXAMPLES OF
14
USES
● Training employees

15. EXAMPLES OF
15
USES
● HR - benefits, recruiting

16. EXAMPLES OF
16
USES
● Conferences, meetings

17. EXAMPLES OF
17
USES
● Meeting reminders

18. EXAMPLES OF
18
USES
● Collect money - donations,
memberships

19. EXAMPLES OF
19
USES
● Info on demand - text to get info
or links

20. EXAMPLES OF
20
USES
● Build relationships

21. EXAMPLES OF
21
USES
● Gamification - scavenger hunts,
learning exercises

22. EXAMPLES OF
22
USES
● Coupons, prizes

23. EXAMPLES OF
23
USES
● Collect info - email addresses,
complete forms

24. EXAMPLES OF
24
USES
● Text chat or group text chat

25. EXAMPLES OF
25
USES
● Employee engagement

26. EXAMPLES OF
26
USES
● Emergencies

27. Engage by Cell’s role?
● Platform to use text messaging (you cannot easily set up an
SMS system internally.) Includes short code, text units
● Buy à la carte - only what you need
● Inexpensive to start
● No I.T. needed
● 24/7 reports analyzing every interaction
● Support and marketing help
27

28. Challenges with SMS
● International
● Control when texts sent to avoid making people work after
hours
● Personal phone use during work hours
● Does the employee get reimbursed for using their phone for
texting?
28

29. Onboarding , HR and Mobile

30. 30
About Us
● Providing mobile solutions for ten years
● Combines mobile technology with
engagement and education strategies

31. 31
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

32. Nearly 75 percent of US
adults will use a smartphone
in 2017.
(eMarketer)
Time spent with mobile is
ticking upward while time
with other media is dipping.
(eMarketer)
32
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

33. SOLUTION
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes
33
ENGAGE BY CELL

34. HOW MOBILE
34
HELPS...
Mobile makes the onboarding
experience more memorable,
engaging, fun and welcoming.

35. WAYS TO USE
35
MOBILE IN HR
● General Employee Communication
● Training
● Emergency Alerts
● Alerts about News, etc.
● Payroll
● Exit Interviews
● Before Employee Starts
● During first 90 Days
● Recruiting
● Manager Reminders about
Performance Review
● Employee Feedback
● Store and Access Content
● Employee morale

36. Before we get started on our next part...
36
Text ONBOARD
to 56512

37. 37
HOW MOBILE
HELPS... ● Send a fun pre-onboarding
task to complete
● Push out map or directions
● Remind new employees to
bring certain documents.
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

38. 38
HOW MOBILE
HELPS...
● Quick text reminders about
key dates
● Provide HR material,
handbook, medical, etc.
● Selfie photo introduction
● Scavenger hunt to meet
other company personnel
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

39. 39
HOW MOBILE
HELPS... ● Provide messages from key
directors, CEO, etc
● Training reinforcements
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

40. 40
HOW MOBILE
HELPS...
● Company alerts/reminders,
like open enrollments
● Emergency alerts
● Polls/quizzes, surveys
● Resources - courses,
● Open jobs
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

41. 41
OUR TIPS
● Make it fun
● Engaging - ask for comments, take a poll or quiz
● Keep interaction to 3-5 minutes max (with links if they
choose to dig deeper)
● Frequent touches
● Offer rewards (recognition, gifts)
If you do the above, you will build a personal relationship with the employee
and they will treat your “touches” and content the same way they treat a
tweet, a Facebook post, a text from a colleague - it won’t be ignored!

42. Educate and Engage Employees
42

43. About Us
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● Work with major clients spanning several
industries
43

44. 44
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

45. 45
Learn About Your Mobile Needs
● Any specific use in mind?
● Which departments will be involved?
● What would a successful mobile experience look like?
● What is your timeline?
● Organization have a BYOD environment?

46. Text messages can be 8x more
effective at engaging customers.
(Cellit)
91% of U.S. citizens carry
their phone within reach 24/7.
(Morgan Stanley)
An estimated 98% of all SMS
messages are opened, but only
20% of emails are looked at.
(Digital Marketing Magazine)
46
Statistics

47. 47
Evolution of Mobile in the Workplace
FIVE-MINUTE SNACK SIZE LEARNING
ON ANY DEVICE AT ANYTIME
MOBILE WEBSITES SENT TO PHONE,
NO STORAGE SPACE
IMMEDIATE SMS
THEN NOW
APPS ON PHONE EXPENSIVE,
TAKE UP STORAGE SPACE
READ EMAIL
60-MINUTES IN-PERSON
CLASS AT SPECIFIC TIME
LEARN
COMMUNICATE
CONTENT

48. What We Offer
SMS
BENEFITS
● Texts typically get read
immediately compared to
email delays
● Reach remote and traveling
employees more easily
● Schedule texts based on time
& group, and include a link to
a mobile site
48

49. 49
What We Offer
MOBILE WEBSITES
BENEFITS
● Anytime/anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminate printing expense and is
more environmentally friendly

50. 50
How Companies Are Using Mobile
OnboardingRecruiting
Benefits Content
Repositories
General Internal
Employee Communications
External Communications
Vendors, Partners
Training &
Performance Support

51. Site Builder

52. Text Message
Scheduler

53. Reporting

54. Thanks!
info@trainbycell.com
(415) 615-0150
www.trainbycell.com
54

55. SMS is the most used data
service in the world.
(Nielsen)
More than 4.2 billion people
are texting worldwide.
(MBA Online)
55
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

56. Today’s Guests
56
Jack Wexler
Director of Technology Based Learning
Goodwill Industries International

57. SMS Presentation

58. 58
About Us
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations in 10
countries: parks, museums, zoos,
hr departments, charities, emergency
services, etc.

59. SMS is the most used data
service in the world.
(Nielsen)
More than 4.2 billion people
are texting worldwide.
(MBA Online)
59
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

60. Today’s Guests
60
Jack Wexler
Director of Technology Based Learning
Goodwill Industries International

61. TEXT MESSAGING IS UNIQUE
● Most companies hire a text message platform company who
can provide:
○short code
○technology and expertise
● Pay for use of the platform and for # text messages used
61

62. SMS MMS
62
SMS vs MMS
● 160 Characters ● 500 + Characters
● Photo
● Video
● Gif
● Audio clip

63. 63
US vs NON-US
● All carriers
participate in
same program
● Country by
country specific -
not one short code
for Europe, e.g.

64. #1 INBOUND TEXTING
● User texts in
● Get information back
○ Plain Text
○ Photo
○ Video
● Sign up for list
● Opt out
● Ask a question
● Engage in a text chat
64
TWO TYPES OF TEXTING:
○ Audio
○ Link

65. #2 OUTBOUND TEXTING
● Push out texts
● Ask a question
● Text chat
● Provide information back
○ Plain Text
○ Photo
○ Video
○ Audio
○ Link
65
TWO TYPES OF TEXTING:

66. The Evolution of Messaging
Mail Phone SMS COMING SOON…
● Internet of things
● Auto-completion of tasks
Telegram Email App Push

67. GAINING SO MUCH
WHY IS TEXTING
67
POPULARITY?
● Free or cheap for users
● Matches behavior of an attention deficit
generation, especially millennials
● Very fast
● Powerful - can get a link to a specific page,
opt in to a list, get info back instantly
● Opting out actually works, unlike email where
email addresses are sold

68. 68
Power of SMS
● Broadest possible communication method in the U.S.
○ Most reliable, no internet needed
● Scheduling becomes easy and is so powerful
● Highly targeted based on time, list and interest
● Deliver a very specific page of content via a link
● 98% read in five minutes or less
● Two-way communication
● Everything is archived, unlike phone calls
● Carrier controlled greatly reduces spam
The

69. EXAMPLES OF
69
USES
● Reminder alerts
● Sign-up to build SMS list
● Collect email addresses
● Advertise goods/services
● Mobile fundraising
● Communicate information
● Deliver a link to a specific page
● Games, like scavenger hunt
● Simple touch base
● Training
● Employee engagement
● Emergencies
● Post questions
● Generate a conversation
● And hundreds more...

70. EXAMPLES OF
70
USES
● Training employees

71. EXAMPLES OF
71
USES
● HR - benefits, recruiting

72. EXAMPLES OF
72
USES
● Conferences, meetings

73. EXAMPLES OF
73
USES
● Meeting reminders

74. EXAMPLES OF
74
USES
● Collect money - donations,
memberships

75. EXAMPLES OF
75
USES
● Info on demand - text to get info
or links

76. EXAMPLES OF
76
USES
● Build relationships

77. EXAMPLES OF
77
USES
● Gamification - scavenger hunts,
learning exercises

78. EXAMPLES OF
78
USES
● Coupons, prizes

79. EXAMPLES OF
79
USES
● Collect info - email addresses,
complete forms

80. EXAMPLES OF
80
USES
● Text chat or group text chat

81. EXAMPLES OF
81
USES
● Employee engagement

82. EXAMPLES OF
82
USES
● Emergencies

83. Engage by Cell’s role?
● Platform to use text messaging (you cannot easily set up an
SMS system internally.) Includes short code, text units
● Buy à la carte - only what you need
● Inexpensive to start
● No I.T. needed
● 24/7 reports analyzing every interaction
● Support and marketing help
83

84. Challenges with SMS
● International
● Control when texts sent to avoid making people work after
hours
● Personal phone use during work hours
● Does the employee get reimbursed for using their phone for
texting?
84

85. Onboarding , HR and Mobile

86. 86
About Us
● Providing mobile solutions for ten years
● Combines mobile technology with
engagement and education strategies

87. 87
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

88. Nearly 75 percent of US
adults will use a smartphone
in 2017.
(eMarketer)
Time spent with mobile is
ticking upward while time
with other media is dipping.
(eMarketer)
88
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

89. SOLUTION
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes
89
ENGAGE BY CELL

90. HOW MOBILE
90
HELPS...
Mobile makes the onboarding
experience more memorable,
engaging, fun and welcoming.

91. WAYS TO USE
91
MOBILE IN HR
● General Employee Communication
● Training
● Emergency Alerts
● Alerts about News, etc.
● Payroll
● Exit Interviews
● Before Employee Starts
● During first 90 Days
● Recruiting
● Manager Reminders about
Performance Review
● Employee Feedback
● Store and Access Content
● Employee morale

92. Before we get started on our next part...
92
Text ONBOARD
to 56512

93. 93
HOW MOBILE
HELPS... ● Send a fun pre-onboarding
task to complete
● Push out map or directions
● Remind new employees to
bring certain documents.
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

94. 94
HOW MOBILE
HELPS...
● Quick text reminders about
key dates
● Provide HR material,
handbook, medical, etc.
● Selfie photo introduction
● Scavenger hunt to meet
other company personnel
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

95. 95
HOW MOBILE
HELPS... ● Provide messages from key
directors, CEO, etc
● Training reinforcements
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

96. 96
HOW MOBILE
HELPS...
● Company alerts/reminders,
like open enrollments
● Emergency alerts
● Polls/quizzes, surveys
● Resources - courses,
● Open jobs
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

97. 97
OUR TIPS
● Make it fun
● Engaging - ask for comments, take a poll or quiz
● Keep interaction to 3-5 minutes max (with links if they
choose to dig deeper)
● Frequent touches
● Offer rewards (recognition, gifts)
If you do the above, you will build a personal relationship with the employee
and they will treat your “touches” and content the same way they treat a
tweet, a Facebook post, a text from a colleague - it won’t be ignored!

98. Educate and Engage Employees
98

99. About Us
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● Work with major clients spanning several
industries
99

100. 100
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

101. 101
Learn About Your Mobile Needs
● Any specific use in mind?
● Which departments will be involved?
● What would a successful mobile experience look like?
● What is your timeline?
● Organization have a BYOD environment?

102. Text messages can be 8x more
effective at engaging customers.
(Cellit)
91% of U.S. citizens carry
their phone within reach 24/7.
(Morgan Stanley)
An estimated 98% of all SMS
messages are opened, but only
20% of emails are looked at.
(Digital Marketing Magazine)
102
Statistics

103. 103
Evolution of Mobile in the Workplace
FIVE-MINUTE SNACK SIZE LEARNING
ON ANY DEVICE AT ANYTIME
MOBILE WEBSITES SENT TO PHONE,
NO STORAGE SPACE
IMMEDIATE SMS
THEN NOW
APPS ON PHONE EXPENSIVE,
TAKE UP STORAGE SPACE
READ EMAIL
60-MINUTES IN-PERSON
CLASS AT SPECIFIC TIME
LEARN
COMMUNICATE
CONTENT

104. What We Offer
SMS
BENEFITS
● Texts typically get read
immediately compared to
email delays
● Reach remote and traveling
employees more easily
● Schedule texts based on time
& group, and include a link to
a mobile site
104

105. 105
What We Offer
MOBILE WEBSITES
BENEFITS
● Anytime/anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminate printing expense and is
more environmentally friendly

106. 106
How Companies Are Using Mobile
OnboardingRecruiting
Benefits Content
Repositories
General Internal
Employee Communications
External Communications
Vendors, Partners
Training &
Performance Support

107. Site Builder

108. Text Message
Scheduler

109. Reporting

110. Thanks!
info@trainbycell.com
(415) 615-0150
www.trainbycell.com
110

111. SMS is the most used data
service in the world.
(Nielsen)
More than 4.2 billion people
are texting worldwide.
(MBA Online)
111
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

112. Today’s Guests
112
Jack Wexler
Director of Technology Based Learning
Goodwill Industries International

113. TEXT MESSAGING IS UNIQUE
● Most companies hire a text message platform company who
can provide:
○short code
○technology and expertise
● Pay for use of the platform and for # text messages used
113

114. SMS MMS
114
SMS vs MMS
● 160 Characters ● 500 + Characters
● Photo
● Video
● Gif
● Audio clip

115. 115
US vs NON-US
● All carriers
participate in
same program
● Country by
country specific -
not one short code
for Europe, e.g.

116. #1 INBOUND TEXTING
● User texts in
● Get information back
○ Plain Text
○ Photo
○ Video
● Sign up for list
● Opt out
● Ask a question
● Engage in a text chat
116
TWO TYPES OF TEXTING:
○ Audio
○ Link

117. #2 OUTBOUND TEXTING
● Push out texts
● Ask a question
● Text chat
● Provide information back
○ Plain Text
○ Photo
○ Video
○ Audio
○ Link
117
TWO TYPES OF TEXTING:

118. The Evolution of Messaging
Mail Phone SMS COMING SOON…
● Internet of things
● Auto-completion of tasks
Telegram Email App Push

119. GAINING SO MUCH
WHY IS TEXTING
119
POPULARITY?
● Free or cheap for users
● Matches behavior of an attention deficit
generation, especially millennials
● Very fast
● Powerful - can get a link to a specific page,
opt in to a list, get info back instantly
● Opting out actually works, unlike email where
email addresses are sold

120. 120
Power of SMS
● Broadest possible communication method in the U.S.
○ Most reliable, no internet needed
● Scheduling becomes easy and is so powerful
● Highly targeted based on time, list and interest
● Deliver a very specific page of content via a link
● 98% read in five minutes or less
● Two-way communication
● Everything is archived, unlike phone calls
● Carrier controlled greatly reduces spam
The

121. EXAMPLES OF
121
USES
● Reminder alerts
● Sign-up to build SMS list
● Collect email addresses
● Advertise goods/services
● Mobile fundraising
● Communicate information
● Deliver a link to a specific page
● Games, like scavenger hunt
● Simple touch base
● Training
● Employee engagement
● Emergencies
● Post questions
● Generate a conversation
● And hundreds more...

122. EXAMPLES OF
122
USES
● Training employees

123. EXAMPLES OF
123
USES
● HR - benefits, recruiting

124. EXAMPLES OF
124
USES
● Conferences, meetings

125. EXAMPLES OF
125
USES
● Meeting reminders

126. EXAMPLES OF
126
USES
● Collect money - donations,
memberships

127. EXAMPLES OF
127
USES
● Info on demand - text to get info
or links

128. EXAMPLES OF
128
USES
● Build relationships

129. EXAMPLES OF
129
USES
● Gamification - scavenger hunts,
learning exercises

130. EXAMPLES OF
130
USES
● Coupons, prizes

131. EXAMPLES OF
131
USES
● Collect info - email addresses,
complete forms

132. EXAMPLES OF
132
USES
● Text chat or group text chat

133. EXAMPLES OF
133
USES
● Employee engagement

134. EXAMPLES OF
134
USES
● Emergencies

135. Engage by Cell’s role?
● Platform to use text messaging (you cannot easily set up an
SMS system internally.) Includes short code, text units
● Buy à la carte - only what you need
● Inexpensive to start
● No I.T. needed
● 24/7 reports analyzing every interaction
● Support and marketing help
135

136. Challenges with SMS
● International
● Control when texts sent to avoid making people work after
hours
● Personal phone use during work hours
● Does the employee get reimbursed for using their phone for
texting?
136

137. Onboarding , HR and Mobile

138. 138
About Us
● Providing mobile solutions for ten years
● Combines mobile technology with
engagement and education strategies

139. 139
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

140. Nearly 75 percent of US
adults will use a smartphone
in 2017.
(eMarketer)
Time spent with mobile is
ticking upward while time
with other media is dipping.
(eMarketer)
140
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

141. SOLUTION
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes
141
ENGAGE BY CELL

142. HOW MOBILE
142
HELPS...
Mobile makes the onboarding
experience more memorable,
engaging, fun and welcoming.

143. WAYS TO USE
143
MOBILE IN HR
● General Employee Communication
● Training
● Emergency Alerts
● Alerts about News, etc.
● Payroll
● Exit Interviews
● Before Employee Starts
● During first 90 Days
● Recruiting
● Manager Reminders about
Performance Review
● Employee Feedback
● Store and Access Content
● Employee morale

144. Before we get started on our next part...
144
Text ONBOARD
to 56512

145. 145
HOW MOBILE
HELPS... ● Send a fun pre-onboarding
task to complete
● Push out map or directions
● Remind new employees to
bring certain documents.
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

146. 146
HOW MOBILE
HELPS...
● Quick text reminders about
key dates
● Provide HR material,
handbook, medical, etc.
● Selfie photo introduction
● Scavenger hunt to meet
other company personnel
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

147. 147
HOW MOBILE
HELPS... ● Provide messages from key
directors, CEO, etc
● Training reinforcements
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

148. 148
HOW MOBILE
HELPS...
● Company alerts/reminders,
like open enrollments
● Emergency alerts
● Polls/quizzes, surveys
● Resources - courses,
● Open jobs
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

149. 149
OUR TIPS
● Make it fun
● Engaging - ask for comments, take a poll or quiz
● Keep interaction to 3-5 minutes max (with links if they
choose to dig deeper)
● Frequent touches
● Offer rewards (recognition, gifts)
If you do the above, you will build a personal relationship with the employee
and they will treat your “touches” and content the same way they treat a
tweet, a Facebook post, a text from a colleague - it won’t be ignored!

150. Educate and Engage Employees
150

151. About Us
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● Work with major clients spanning several
industries
151

152. 152
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

153. 153
Learn About Your Mobile Needs
● Any specific use in mind?
● Which departments will be involved?
● What would a successful mobile experience look like?
● What is your timeline?
● Organization have a BYOD environment?

154. Text messages can be 8x more
effective at engaging customers.
(Cellit)
91% of U.S. citizens carry
their phone within reach 24/7.
(Morgan Stanley)
An estimated 98% of all SMS
messages are opened, but only
20% of emails are looked at.
(Digital Marketing Magazine)
154
Statistics

155. 155
Evolution of Mobile in the Workplace
FIVE-MINUTE SNACK SIZE LEARNING
ON ANY DEVICE AT ANYTIME
MOBILE WEBSITES SENT TO PHONE,
NO STORAGE SPACE
IMMEDIATE SMS
THEN NOW
APPS ON PHONE EXPENSIVE,
TAKE UP STORAGE SPACE
READ EMAIL
60-MINUTES IN-PERSON
CLASS AT SPECIFIC TIME
LEARN
COMMUNICATE
CONTENT

156. What We Offer
SMS
BENEFITS
● Texts typically get read
immediately compared to
email delays
● Reach remote and traveling
employees more easily
● Schedule texts based on time
& group, and include a link to
a mobile site
156

157. 157
What We Offer
MOBILE WEBSITES
BENEFITS
● Anytime/anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminate printing expense and is
more environmentally friendly

158. 158
How Companies Are Using Mobile
OnboardingRecruiting
Benefits Content
Repositories
General Internal
Employee Communications
External Communications
Vendors, Partners
Training &
Performance Support

159. Site Builder

160. Text Message
Scheduler

161. Reporting

162. Thanks!
info@trainbycell.com
(415) 615-0150
www.trainbycell.com
162

163. TEXT MESSAGING IS UNIQUE
● Most companies hire a text message platform company who
can provide:
○short code
○technology and expertise
● Pay for use of the platform and for # text messages used
163

164. SMS MMS
164
SMS vs MMS
● 160 Characters ● 500 + Characters
● Photo
● Video
● Gif
● Audio clip

165. 165
US vs NON-US
● All carriers
participate in
same program
● Country by
country specific -
not one short code
for Europe, e.g.

166. #1 INBOUND TEXTING
● User texts in
● Get information back
○ Plain Text
○ Photo
○ Video
● Sign up for list
● Opt out
● Ask a question
● Engage in a text chat
166
TWO TYPES OF TEXTING:
○ Audio
○ Link

167. #2 OUTBOUND TEXTING
● Push out texts
● Ask a question
● Text chat
● Provide information back
○ Plain Text
○ Photo
○ Video
○ Audio
○ Link
167
TWO TYPES OF TEXTING:

168. The Evolution of Messaging
Mail Phone SMS COMING SOON…
● Internet of things
● Auto-completion of tasks
Telegram Email App Push

169. GAINING SO MUCH
WHY IS TEXTING
169
POPULARITY?
● Free or cheap for users
● Matches behavior of an attention deficit
generation, especially millennials
● Very fast
● Powerful - can get a link to a specific page,
opt in to a list, get info back instantly
● Opting out actually works, unlike email where
email addresses are sold

170. 170
Power of SMS
● Broadest possible communication method in the U.S.
○ Most reliable, no internet needed
● Scheduling becomes easy and is so powerful
● Highly targeted based on time, list and interest
● Deliver a very specific page of content via a link
● 98% read in five minutes or less
● Two-way communication
● Everything is archived, unlike phone calls
● Carrier controlled greatly reduces spam
The

171. EXAMPLES OF
171
USES
● Reminder alerts
● Sign-up to build SMS list
● Collect email addresses
● Advertise goods/services
● Mobile fundraising
● Communicate information
● Deliver a link to a specific page
● Games, like scavenger hunt
● Simple touch base
● Training
● Employee engagement
● Emergencies
● Post questions
● Generate a conversation
● And hundreds more...

172. EXAMPLES OF
172
USES
● Training employees

173. EXAMPLES OF
173
USES
● HR - benefits, recruiting

174. EXAMPLES OF
174
USES
● Conferences, meetings

175. EXAMPLES OF
175
USES
● Meeting reminders

176. EXAMPLES OF
176
USES
● Collect money - donations,
memberships

177. EXAMPLES OF
177
USES
● Info on demand - text to get info
or links

178. EXAMPLES OF
178
USES
● Build relationships

179. EXAMPLES OF
179
USES
● Gamification - scavenger hunts,
learning exercises

180. EXAMPLES OF
180
USES
● Coupons, prizes

181. EXAMPLES OF
181
USES
● Collect info - email addresses,
complete forms

182. EXAMPLES OF
182
USES
● Text chat or group text chat

183. EXAMPLES OF
183
USES
● Employee engagement

184. EXAMPLES OF
184
USES
● Emergencies

185. Engage by Cell’s role?
● Platform to use text messaging (you cannot easily set up an
SMS system internally.) Includes short code, text units
● Buy à la carte - only what you need
● Inexpensive to start
● No I.T. needed
● 24/7 reports analyzing every interaction
● Support and marketing help
185

186. Challenges with SMS
● International
● Control when texts sent to avoid making people work after
hours
● Personal phone use during work hours
● Does the employee get reimbursed for using their phone for
texting?
186

187. Onboarding , HR and Mobile

188. 188
About Us
● Providing mobile solutions for ten years
● Combines mobile technology with
engagement and education strategies

189. 189
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

190. Nearly 75 percent of US
adults will use a smartphone
in 2017.
(eMarketer)
Time spent with mobile is
ticking upward while time
with other media is dipping.
(eMarketer)
190
STATISTICS
SMS messages have a 98%
open rate, while email only has
a 20% open rate.
(Mobile Marketing Watch)

191. SOLUTION
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes
191
ENGAGE BY CELL

192. HOW MOBILE
192
HELPS...
Mobile makes the onboarding
experience more memorable,
engaging, fun and welcoming.

193. WAYS TO USE
193
MOBILE IN HR
● General Employee Communication
● Training
● Emergency Alerts
● Alerts about News, etc.
● Payroll
● Exit Interviews
● Before Employee Starts
● During first 90 Days
● Recruiting
● Manager Reminders about
Performance Review
● Employee Feedback
● Store and Access Content
● Employee morale

194. Before we get started on our next part...
194
Text ONBOARD
to 56512

195. 195
HOW MOBILE
HELPS... ● Send a fun pre-onboarding
task to complete
● Push out map or directions
● Remind new employees to
bring certain documents.
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

196. 196
HOW MOBILE
HELPS...
● Quick text reminders about
key dates
● Provide HR material,
handbook, medical, etc.
● Selfie photo introduction
● Scavenger hunt to meet
other company personnel
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

197. 197
HOW MOBILE
HELPS... ● Provide messages from key
directors, CEO, etc
● Training reinforcements
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

198. 198
HOW MOBILE
HELPS...
● Company alerts/reminders,
like open enrollments
● Emergency alerts
● Polls/quizzes, surveys
● Resources - courses,
● Open jobs
Before
Day 1
Day
1
Weeks
1-4
After
1 Month

199. 199
OUR TIPS
● Make it fun
● Engaging - ask for comments, take a poll or quiz
● Keep interaction to 3-5 minutes max (with links if they
choose to dig deeper)
● Frequent touches
● Offer rewards (recognition, gifts)
If you do the above, you will build a personal relationship with the employee
and they will treat your “touches” and content the same way they treat a
tweet, a Facebook post, a text from a colleague - it won’t be ignored!

200. Educate and Engage Employees
200

201. About Us
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● Work with major clients spanning several
industries
201

202. 202
WINERY/BREWERY
Coastal Wine & Spirits
Pacific Wine and Spirits
Alaskan Brewing Company
K+L Distributors Inc.
TRAINING
TRIPLE A (Europe)
Maritz
EDUCATION
University of Wisconsin
San Diego State University
WORKFORCE
DEVELOPMENT
Middlesex County, NJ
Gloucester County, NJ
HEALTHCARE
DaVita Academy
Banner Health Foundation
Christiana Care Health System
Stanford Hospital
Kaiser
CULTURAL
Smithsonian Institution
Monterey Bay Aquarium
FINANCIAL SERVICES
Bloomberg
Union Bank
BAC Credomatic Network
BMW Financial Services
Gallagher Benefit Services
Maryland Credit Union
RETAIL
GAP
Mary Kay Inc.
Goodwill Industries
Latter Day Saints (Deseret
Industries)
UTILITIES
Portland General Electric
PARKING
Parkway Group
SPORTS
Up2Us Sports
NONPROFITS
Dana Farber Foundation
MANUFACTURING
Michelin
BD Diagnostic Systems
Kimberly-Clark
TECHNOLOGY
Intel
MiCel
Intuit
SERVICES
CertaPro Painters
CHAMBER OF
COMMERCE
Stockton, CA
Texas Chamber of Commerce
Some Organizations We’ve Worked With

203. 203
Learn About Your Mobile Needs
● Any specific use in mind?
● Which departments will be involved?
● What would a successful mobile experience look like?
● What is your timeline?
● Organization have a BYOD environment?

204. Text messages can be 8x more
effective at engaging customers.
(Cellit)
91% of U.S. citizens carry
their phone within reach 24/7.
(Morgan Stanley)
An estimated 98% of all SMS
messages are opened, but only
20% of emails are looked at.
(Digital Marketing Magazine)
204
Statistics

205. 205
Evolution of Mobile in the Workplace
FIVE-MINUTE SNACK SIZE LEARNING
ON ANY DEVICE AT ANYTIME
MOBILE WEBSITES SENT TO PHONE,
NO STORAGE SPACE
IMMEDIATE SMS
THEN NOW
APPS ON PHONE EXPENSIVE,
TAKE UP STORAGE SPACE
READ EMAIL
60-MINUTES IN-PERSON
CLASS AT SPECIFIC TIME
LEARN
COMMUNICATE
CONTENT

206. What We Offer
SMS
BENEFITS
● Texts typically get read
immediately compared to
email delays
● Reach remote and traveling
employees more easily
● Schedule texts based on time
& group, and include a link to
a mobile site
206

207. 207
What We Offer
MOBILE WEBSITES
BENEFITS
● Anytime/anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminate printing expense and is
more environmentally friendly

208. 208
How Companies Are Using Mobile
OnboardingRecruiting
Benefits Content
Repositories
General Internal
Employee Communications
External Communications
Vendors, Partners
Training &
Performance Support

209. Site Builder

210. Text Message
Scheduler

211. Reporting

212. Thanks!
info@trainbycell.com
(415) 615-0150
www.trainbycell.com
212