Everyone knows Michelin as the world's leading tire manufacturer, but that same sense of innovation extends to their Training and HR Departments as well. Listen in as we discussed how Michelin was able to employ mobile to find great improvements in the areas of employee knowledge, onboarding, quarterly meetings and more.

1. Engage by Cell
Michelin Reveals Secrets
to Better Employee
Communication
THURSDAY, APRIL 17

2. ● Cloud-based, no downloads
● 8 years in business
● No company in the U.S. offers our
unique approach & tools
● 4,000 clients in 10 countries
San Francisco

4. Why Mobile?

5. • General employee
communication
• Training
• Emergency alerts
• Payroll
• Exit interviews
• Onboarding
Ways to use Mobile in HR
• Recruiting
• Manager reminders
• Employee feedback
• Store and access content
• Boost employee morale

6. Our Speakers
Dave Asheim
CEO/Strategy Lead
Engage by Cell
Sherie Burdett
Onboarding/Training Manager
Michelin

7. ● Founded in 1889
● First US plant in 1975
● One of the largest tire
manufacturers in the world
All about Michelin

8. What challenges led
Michelin to consider mobile?

9. Audience

10. How is Michelin
Using Mobile?

11. Onboarding

12. Training

13. Company Meetings

14. Michelin Purpose

15. Easy to use administrator
dashboard

16. Any organization push-back?

17. What has user
feedback been?
How easy was it?
What problems
did it solve?

18. Try it for yourself
Text
Train
to
56512
US
Text
Train Demo
to
393939
CANADA

19. Reporting Examples

20. Report examples

21. View Engagement by Time of Day

22. Engage by Cells position on mobile
in the workplace

23. We solve the employee
engagement problem
● Email open rates - 25% and falling
● You have libraries full of content not being viewed
● Your current engagement is designed for desktop, not mobile
● Consequently, training is less effective
● Employees feel less connected and engaged

24. Secret Ingredients
● Employees self enroll in various lists by sending a text
● Send a text with a link to the mobile web platform.
○ The text is the nudge and the link takes them to the
engagement page
● Schedule the sending of texts by calendar date or by sequence
● Mobile web site turns into a portal of your content or links to
where you store content
● Leaderboards add competition and gaming to the experience.

25. ● Inbound texting
○ Employees text to join a list
● Outbound texting
○ Schedule texts to lists by
calendar date or sequence
● Text chat: 1-on-1 communication
What we offer: SMS

26. ● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements - quizzes, polls,
leaderboards - fun tasks to keep
them interested
What we offer: MOBILE WEBSITES

27. ● Once a number of
candidates have proven
that they are qualified, you
can chat directly with each
of them from within our
texting dashboard
● Get a feel for the character
of a candidate before a
phone or in-person
interview
● You never have to use your
own cell phone
What we offer: RECRUITING

28. ● Send a text message alert to
all employees with link to
benefits portal
● Can segment messages for
ESL employees
● Create a mobile website
which houses all your benefit
information - accessible 24/7
● Make updates on-the-fly
● Easy set-up, no need for IT
What we offer: BENEFIT PORTAL

29. • Let employees engage on their cell
phone
• Push the engagement action via a
text - employees always click
• Upload your existing content onto a
mobile website, accessible to
trainees
• Use mobile website as a mobile
benefits guide
• Keep engagements bite-sized;
-- 3 to 5 minutes
What we offer: ONBOARDING

30. ● Pre class - text links to watch
videos, complete work
● During classroom -
complete polls, surveys with
live screens showing results
● Post - set up “drip” texts to
continue learning over next
months, with links to videos
and exercises
What we offer: TRAINING

31. Call Dave at Engage by Cell at 415-615-0150
for a demo and to get started!
Getting Started

32. THANK YOU!
Dave Asheim
CEO/Strategy Lead
Engage by Cell
Sherie Burdett
Onboarding/Training Manager
Michelin