Are you having trouble getting people to read your emails? Email open rates are under 20% and dropping, which means practically no one is reading anything you send. Don’t worry, we have a better way of communicating with your audience. Are you actively using WhatsApp, WeChat, text messaging or even MMS to communicate with employees or anyone in your database? In this webinar, We learned how you can radically improve your communication.

1. Five Ways You Can Replace
Broken Communication

2. About Engage by Cell
● Cloud-based, no downloads
● 14 years in business
● No company in U.S. offers our
unique approach & tools
● 4,000 clients in 10 countries

3. The Evolution of Communication
Pony Express Phone Calls & TelemarketingDirect Mail
Email
Most common form of business
communication today.

4. 2019 Communication Trends
Short Messaging Service (SMS) Messaging Apps
Mostly PERSONAL Communication

5. Business Communication TRANSFORMATION
Texting is the
NEW SHIFT
in business communication.

6. How can a company use
Text Messaging?

7. B2B Text Messaging — Relationship Matrix
Carriers SMS Tech Companies Clients
You
● AT &T
● Verizon
● T-Mobile

8. Can your business
work directly with a carrier?

9. Carrier Requirements
Do you have…..
● A relationship with a carrier?
● An IT department?
● A server?
● A shortcode and keyword?
● Support?

10. The role of
Engage By Cell
● We provide the platform
(you cannot easily set up
a SMS system internally)
● Our service includes the
short code and text units

11. ● Buy à la carte — only
what you need
● Inexpensive to start
● No IT department
needed
● 24/7 reports analyzing
every text interaction
● Support and marketing
assistance
The role of
Engage By Cell

12. Consider this analogy

13. ● Email is like an old rotary phone
● Low to no response rate
vs.
● Faster, more efficient
● Effortless, agile
● Voluntary opt-in leads to
high open rate

14. Engage by Cell Superpowers!
Text in to...
click a link to read a document.
join a list.
ask a question.
click a link to reach company manual.
USERS
give feedback or complete a survey.
Schedule touches.
Sequence Messages.
Instantly push a message.
Respond to inbound questions.
Send photos and videos.
Send polls, surveys, and games.
Engage in a text chat.
make a donation.
receive reminder alerts. Calendaring
YOU
read a message.

15. USA
Text: Showcase
To: 56512
TRY IT!
Canada
Text: Engage
To: 393939

16. Common Uses
● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate communication
● Outbound marketing
● Visitor/member
engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
Internal External

17. Internal
HR
Create a portal where
employees can access any
company resource (benefits,
dress code, company policy
updates and more.)
Communicate changes to
policies or updates on open
enrollment immediately.
● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate Communication
Internal
Back to Common Uses Menu

18. ● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate Communication
Empower prospective hires
to opt-in to job alerts
segmented by title, request
applications, and even
communicate directly to
update them on application
status.
Internal
Back to Common Uses Menu

19. ● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate Communication
Pre-schedule text message
“drips” with personalized
welcome text messages and
reminders.
Save campaigns for future
use so you don’t reinvent the
wheel with each new hire.
Internal
Back to Common Uses Menu

20. ● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate Communication
Company benefits are
instantly available by clicking
a link to a mobile portal
where employees can look
up or change information
24/7.
Communicate changes to
policies or updates on open
enrollment immediately.
Internal
Back to Common Uses Menu

21. You can push links to any type
of content to your trainees --
videos, slides, surveys, polls --
via text message. This is
especially helpful when
dealing with employees that
don’t have corporate email
addresses.
● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate Communication
Internal
Back to Common Uses Menu

22. Easily communicate with
employees who don’t have
emails out in the field.
● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate Communication
Internal
Back to Common Uses Menu

23. External
Send out text messages
about promotions, specials,
events, etc.
● Outbound marketing
● Visitor/member engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
Back to Common Uses Menu

24. External
Visitor/ Member
Engagement
Guests can text in any
docent-related questions.
Park visitors text in questions
about the area or if they need
to report an issue.
● Outbound marketing
● Visitor/member
engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
External
Back to Common Uses Menu

25. External
Questions & Polls
Give visitors, guests, and
customers the opportunity to
ask questions and leave
feedback with the ease and
privacy of text messaging.
● Outbound marketing
● Visitor/member engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
External
Back to Common Uses Menu

26. Museums
Mobile Donate lets them text
in to make a donation any
time, anywhere.
Instantly capture your donors’
data when they give via text
chat — and use it for future
marketing campaigns.
● Outbound marketing
● Visitor/member engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
External
Back to Common Uses Menu

27. External
Workforce
Development
Program participants can
sign up to receive text
message alerts on job fairs,
trainings, opportunities, and
more.
● Outbound marketing
● Visitor/member engagement
● Questions and polls
● Fundraising
● Workforce
development
● Alerts
External
Back to Common Uses Menu

28. External
Alerts
Text alerts for school updates,
weather, Neighborhood
Watch, Garbage Day --
anything you can think of!
● Outbound marketing
● Visitor/member engagement
● Fundraising
● Workforce development
● Alerts
● Questions and polls
External
Back to Common Uses Menu

29. Photos and GIFs

30. When no one reads
emails or answers the
phone, how can you
foster 1:1 relationships
with your customers,
employees, members,
and more?
The Problem

31. Add GIFs or photos to
texts to wish someone a
happy birthday,
congratulate them on a
work anniversary, and
more. This personalized
touch will brighten their
day!
The Solution

32. Increase Open
Rates with
Photos or GIFs!

33. Two-Way
Texting

34. Text Chat
I’m the type to watch my
phone ring while
someone’s calling and
once it stops ringing,
text them, asking them
‘why did they call me?’
“
“

35. Your customers,
employees, donors,
visitors — you name it —
are demanding instant
service from you. How
are you going to meet,
and surpass, their
expectations?
The Problem

36. Text chat allows you to
instantly engage.
The Solution

37. Sequencing

38. Why waste energy by
reinventing the wheel
every time you onboard a
new hire, member, etc.?
The Problem

39. Sequencing lets you
schedule a series of text
messages to be sent
out at specific dates
and times in the future.
The Solution

40. WhatsApp

41. Messaging Trends
● Organizations generally use
email to communicate.
● Trend is changing to more
text messaging than email.
● Texts have a much
higher open rate (98%)
than email (20%).
United States Internationally
● Historically, email and
texting were not used due to
their high cost.
● Free messaging apps are
the primary means of
communication for
individuals, not enterprises..

42. ● Used by more than 1 billion people
● No boundaries to communication
because there are no fees to the
user
● The leading mobile messaging app
in 112 countries — dominates in India,
Germany, Russia, and the U.K.
● Recently made their code available
to technology developers
Why Use WhatsApp?

43. Historically, WhatsApp
was designed for
friend-to-friend
communication, not
for a business
enterprise.
Limitations of WhatsApp

44. By combining Engage by Cell’s messaging
platform with WhatsApp, you can:
The Solution
● Reach international contacts
whose only device is a cell
phone.
● Message multiple groups
more easily.
● Schedule future messages
and create sequenced
message “drips.”
● Access detailed reporting
to know who is receiving
and reading your
messages.

45. Thank you
DAVE ASHEIM
Founder and CEO of Engage by Cell
Phone: (415) 997 - 0201
Email: dave@trainbycell.com
Follow us on social media for updates on mobile engagement strategies!
Instagram: @engagebycell Twitter: @engagebycell