Email used to be your go-to for communication. The harsh truth is, it’s not anymore. Today, your emails are ignored, quickly deleted, or worse, move immediately into a junk folder.  The repercussions are endless: members dropping like flies, employees missing crucial benefit or training information, customers unaware of major sales… the list goes on. GH So what are you supposed to do?  The answer is simple — start using two-way text messaging services from Engage by Cell!  Thousands of organizations around the country rely on our services. In fact, it's changing the way they communicate with employees, donors, visitors, and customers.  But don’t take our word for it! Join our next webinar to learn tips from Sarah-Kate Roberts, Director of Annual Giving at Birmingham-Southern College in Alabama, and our Mobile Solutions Consultant, Patty Ruland, as they discuss how to:  * Launch your first text messaging campaign * Build your lists - legally! * Use texting as an integral part of your communication  * Increase engagement using our two-way Text Chat * And grow even more donations and memberships Space is limited, so sign up today!

1. So What Are Your
Options in 2020?

2. Your speakers
Sarah-Kate
Roberts
Director of Annual Giving
Birmingham-Southern College
Patty
Ruland
Senior Mobile Solutions Consultant
Train by Cell

3. About Engage by Cell
● Cloud-based, no downloads
● 14 years in business
● Work extensively with HR,
workforce development,
nonprofits, museums, associations,
and more
● 4,000 clients in 10 countries

4. Our clients
American Lung
Association
Birmingham-Southern
College
Bloomberg CertaPro Painters Deloitte
Firekeepers
Casino Hotel
GAF Goodwill Kimberly-Clark Mary Kay Michelin
Middlesex County
Workforce
Development
NYC Health
Hospitals
San Diego State
University
Smithsonian
Institute
Texas Chamber of
Commerce Executives
UnionBank

5. We offer
two platforms
Mobile
web authoring
Text
messaging

6. Mobile web platform
● Build mobile sites that feel like
an app without a download
● Create custom content
that can be accessed 24/7
on any device
● Generate quizzes, polls, and
leaderboards to increase
learning retention

7. Mobile donate
● Customizable templates
● Any $ amount
● Customizable donation buttons
● Donors can share on
social media
● Automatically send receipts
and thank you messages
● Charged to credit card/Paypal
● Recoup credit card
transaction fees
● No eligibility requirements
● One-time OR recurring donation
● Use our donation page or yours

9. Text messaging is
the most popular form of
communication today

10. Mobile adoption
statistics
● 96% of Americans
now own a cellphone
● 81% of Americans
own smartphones
(up from 35% in 2011)
● One-in-five American adults
are “smartphone-only”
Source: https://www.pewresearch.org/internet/fact-sheet/mobile/

11. Time for a quick history lesson

12. How did we get here?
Pony Express Direct Mail
Phone Calls &
Telemarketing
Email
Most common
form of business
communication
today

13. Email open rates are
below 20% and text open
rates are above 90%
Well, here’s the truth….
Text messages
are IMPOSSIBLE
not to look at
Text message
engagement is a practical
guarantee that your
message will be read

14. Why people
love texting
● Immediate
● Digestible
● Personal
● Addictive
(96% open rate)

15. Make the most out of
your text messaging
● Inbound Texting:
People text in to
join a list
● Outbound Texting:
Schedule texts to
various lists by
calendar date
● Text Chat:
Instantly engage
with anyone in a
one-on-one
text chat
● MMS Chat:
Text a fun GIF
or photo

16. Common uses
● Human Resources
● Recruiting
● Onboarding
● Benefits
● Training
● Corporate communication
● Outbound marketing
● Visitor/member
engagement
● Questions and polls
● Fundraising
● Workforce development
● Alerts
Internal External

17. About
Birmingham-
Southern College

18. What problems are you
solving with text messaging?

19. Alumni relations

20. Donor relations

21. Insert MMS of
Forward Ever Day

22. Student relations

23. Share event
updates

24. Holiday greetings

25. How easy
was it to set up?

26. How easy
is it to push out messages?

27. Easy access reporting and analytics

28. What has the reaction
been from your recipients?

29. How easy has Engage by
Cell been to work with?

30. Your Hosts
Patty
Ruland
Senior Solutions Consultant
Engage by Cell
info@engagebycell.com (415) 615-0150
Sarah-Kate
Masters Roberts
Director of Annual Giving
Birmingham-Southern College