2. Meet our guest speakers
David Asheim
Founder & CEO
Engage by Cell
Patty Ruland
Workforce Development
Mobile Expert
Travis McGregor
Workforce Development
Mobile Expert
3. About Engage by Cell
● Combines mobile technology with
engagement and education strategies
● 10 years experience
● Deep workforce experience
● 4,000 Clients
4. Evolution of Mobile in the Workplace
Then
Apps on phone expensive, take
up storage space, need to be
downloaded
Read email
60-minutes in-person class at
specific time
Now
Mobile websites sent to phone,
no storage space needed
SMS
Five-minute snack size
learning on any device at any
time
CONTENT
COMMUNICATE
LEARN
8. SMS
Benefits
● SMS has 98% open rate (email 20%)
● Reach remote and traveling
employees more easily / instantly
● Schedule texts based on time & group
● Schedule sequenced texts based on
answers
9. Mobile Web
Benefits
● Store all training materials in one
mobile location, 24/7 available
● Change content on the fly
● No apps to download or update
● Password protection capability for
sensitive data
10. What are the problems?
● Traditional communication methods are not working,
it is hard to reach job seekers via email and phone
● It is even harder to develop a one to one relationship with job seekers
● It is harder to verify that your efforts helped job seekers get a job
● All the great resources that you have are locked up in your website and
probably are not getting used
11. What are the implications?
● Your funding is at risk
● It is harder for your job seekers to find a job, so they are
unemployed longer
● Employers are not getting their jobs filled
● You are working harder and getting less results
12. How does it work?
● Short code and a keyword - need to use a SMS company (e.g. Engage
by Cell)
● Regulated by the Telephone Consumer Protection Act
● Build lists
○ You upload an excel file
○ People can voluntarily opt in by texting in
