Learn how mobile can enhance the training experience. Jim Larisa and Felicity Sanchez of Goodwill Industries Central Florida will be telling us all about the latest trends in mobile engagement.

1. How Goodwill
Central Florida is
using Mobile to
Better Engage

2. Meet our speakers
Mobile Solutions Expert
Patty Ruland
Director of Community
Employment Services
Goodwill Central Florida
Jim Larisa
Goodwill Central Florida
Felecity Sanchez

3. Evolution of Mobile in the Workplace
Then
Apps on phone expensive, take
up storage space, need to be
downloaded
Read email
60-minutes in-person class at
specific time
Now
Mobile websites sent to phone,
no storage space or download
needed
Immediate SMS
Five-minute snack size
learning on any device at any
time
CONTENT
COMMUNICATE
LEARN

4. About Train by Cell
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● 10 years experience
● 4,000 Clients
○ Bloomberg
○ Michelin
○ Goodwill
○ Kimberly Clark

5. Statistics
SMS messages have a 98% open rate,
while email open rate is 20%.*
91% of U.S. citizens carry their
phone within reach 24/7.*
*Mobile Marketing Watch & Morgan Stanley

6. 2 Platforms
Text Messaging
● Inbound texting
○ Employees text to join a list
● Outbound texting
○ Schedule texts to lists by calendar
date or sequence
● Text chat - 1-on-1 communication
Mobile Web Authoring
● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements - quizzes, polls,
leaderboards - fun tasks to keep them
interested

7. SMS
● Texts typically get read
immediately compared to email
● Reach remote and traveling
employees more easily
● Schedule texts based on time &
group, and include a link to a
mobile site
Benefits

8. Mobile Websites
● Anytime and anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminates printing needs and is
more environmentally friendly
Benefits

9. What problems
does Train by Cell Solve?

10. We solve the engagement problem
● Email open rates - 25% and falling
● You have libraries full of content not being viewed
● Your current engagement is designed for desktop,
not mobile
● Consequently, training is reducing
● Employees feel less connected and engaged

11. We know how to
increase engagement
● Push the engagement action via a text -
employees always click
● Keep engagement bite sized;
short -- 3 to 5 minutes
● Let employees engage on their cell phone
● Provide content at their fingertips with the
mobile web site

12. Training on mobile.
Does it work?

13. Try it!
Text GWCFL
to 56512

15. GOODWILL INDUSTRIES
CENTRAL FLORIDA
Six County Territory ---- Orange, Osceola,
Seminole, Lake, Brevard & Volusia
Over 7,000 Square Miles
Population of 3.4 Million
Eleven Job Connection Centers
(with about 30 Staff members)

16. Why Mobile?
● Reach further into the
community
● Change the perception of a
job center
● Can access from anywhere
● Latest information available
24/7
● Put resources into the hands of
all
Annual Statistic Report (ASR)

17. What problems were
you trying to solve?
Identifying Orlando’s need to reach remote
audiences
Identifying content to support remote audience
Determine best delivery platform needs
Discuss implementation
Demo of site
Discuss metrics to date
Future plans

18. Who were you
trying to reach?
● Current Customers
● Outreach to New Customers
● Community Partners
● Employers
● Goodwill Staff Members
● Goodwill Leadership

19. Target Population
Two-thirds of the population (2.5 Million) within
our region are between the ages of 18 and 65
Population around those Job Connection
Centers: 945,500 within a 5 Mile Radius
(accessible)
Approximately 1.5 Million potential customers
live more than 5 Miles from their closest JCC.

20. Compliance / Testing
● Text a link to employees scheduled for testing
● Employees click link, take test --done in minutes
● All data instantly available to you in Reports
Dashboard - download into Excel
● Fast and fun -- more employees will participate

21. Training Programs
● Pre class - text links to watch videos, complete
work
● During classroom - complete polls, surveys with
live screens showing results
● Post - set up “drip” texts to continue learning over
next months, with links to videos and exercises

22. Meetings
● Store all meeting content in the mobile platform (looks/feels
like an app)
● Send text message reminders about events
● Create agenda with links to presentations
● Gather instant feedback through texting a link to complete
a poll
● Take selfies to add social component
● Load all Powerpoints & docs so employees have instant
access to all content

23. Store Content
● You have a digital roomful of content in your LMS or hard
drive - store the most important pieces in the mobile web
site
● Alternatively, add buttons that take the employee to where
the content is stored in your LMS.
● The mobile platform acts both as a repository for content
needed instantly, or as a portal where by clicking buttons
the content can easily be discovered

24. Managing Content
● Administrator assigned for each county
to update hiring events, community
resources, etc
● User Friendly
● Ability to pre-schedule text messages

25. Content Details
Incentify to collect
important information

26. Content Details
Video Tips on Job Searching

27. Content
Details
Hiring Events by County Community Resources by County

28. Content Details
Links to Virtual Learning
Share Goodwill Success
Story Videos

29. Marketing
Postcards at all stores,
email blasts, facebook
posts, website, job fairs…

30. SOFT LAUNCH
● Initial roll out – mid November
● Flyers, Post Cards, Social Media,
and eMail Blast
● Familiarize team members with service

31. 60 Day Results
● 370 Opt Ins
● Almost 2000 page views
● Good feedback from Community Partners

32. Questions
● Please if you have any questions type them in the chat window so we
can answer them for you.

33. Contact Information
Mobile Solutions Expert
patty@engagebycell.com
Patty Ruland
Director of Community
Employment Services
Goodwill Central Florida
jlarisa@goodwillcfl.org
Jim Larisa
Goodwill Central Florida
fsanchez@goodwillcfl.org
Felecity Sanchez

34. Use Cases

35. General Info Sharing
● Send texts about company news
○ Not all employees have email account, and those that
do aren’t always reading your messages.
● Texting assures you of getting messages read
● Employees want to know about company news and this
solves the problem of poor communication

36. Meetings

37. Polling / Surveys
● Create polls, surveys and tests instantly
● Text link to the poll and get results within
minutes
● Employees enjoy doing this, compared to
answering an email and completing a
long survey

38. Mobile Solutions
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes

39. Our User Interface

40. Administration Dashboard
● You control admin access
● Your staff can have different access levels

41. Text Messaging Platform
● Inbound texting - employees opt in to the
lists they find interesting
● Outbound texting - you push messaging to
people in those lists
● Schedule by calendar date or by sequence
(# days in between messaging)
● Add a “text chat” feature to have one on
one discussions

42. Inbound Text Messaging

43. Outbound Text Messaging

44. Outbound Text Messaging

45. Mobile Web Platform
● Design the site to match your branding (or event)
● Build the structure - categories and pages (like Windows
Explorer or a table of contents)
● Drag and drop icons to build the individual pages - takes
minutes to create an engaging interactive mobile page
● Use text messaging to send the bit.ly link to that specific
page to a specific list

46. Pick your templates

47. Add your header and footer

48. Organize your content

49. Drag-and-drop icons to build
mobile pages

50. Analytics
● Never wonder if employees are watching your videos, looking at your Powerpoints, or
answering questions. We track everything a person does on the site.
● Track by division or group, or even by individual employee - what time they
interacted, what they viewed, how they answered
● Download reports into Excel, analyze and make changes to continue increasing
participation

51. Reports

52. Text Messaging

53. Uses Cases
● Training Reinforcement
● Employee Onboarding
● Store and access content
● Send out surveys and feedback polls
● Self directed training
● Engagement tracking
● Automated drip campaigns
● Content delivery
● LMS integration
● Compliance
● Benefit Information
● List building