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Connected Consumers - Retail Summit 2016

My presentation from Retail Summit 2016 about future of Connected Consumers, Future of Retail, Omni-Channel and Mobile.

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Connected Consumers - Retail Summit 2016

  1. 1. Connected
 consumers
  2. 2. hi i’m Tom
  3. 3. @gizmax #retailsummitcz
  4. 4. head of digital research
  5. 5. market research
  6. 6. why i’m here?
  7. 7. the current state of
 e-commerce
  8. 8. studies e-commerce forAPEK nielsen global connected commerce
  9. 9. Nielsen Admosphere, TNS Aisa, N=500, 15+, internet population 2011 2012 2013 1/2014 8/2014 33% 37% 47% 51% 63% 66% 71% 4% 13% 28% 31% 35% 40% 2015 1/2016 penetration of mobile devices in 
 Czech Republic
  10. 10. have used a smartphone or tablet
 to purchase
  11. 11. use mobile device for price comparison at least occasionally when purchasing in store 29%
  12. 12. mobile is no longer only opportunity, but a necessity
  13. 13. if you don’t believe the numbers, believe photos
  14. 14. 2008
  15. 15. 2013
  16. 16. so how it looks today?
  17. 17. shoppers today no longer simply go to the nearest store 
 they grab 
 the nearest digital device

  18. 18. once it was simple
 single channel
  19. 19. channels operate separately, 
 the customer does not have a seamless shopping experience
 multi channel
  20. 20. thanks to technology customer purchases, anywhere, anytime and from any device
  21. 21. omni-channel
 is the new
 retail reality
  22. 22. …to deliver a seamless experience across all channels and all devices
  23. 23. retail must change that did not end as music industry
  24. 24. is e-commerce 
 friend or foe?
  25. 25. showrooming
 tried by 52% Czechs
  26. 26. webrooming 
 luxury categories, expensive electronics 
 and furniture
  27. 27. we discovered the trend of cross-border e-commerce
  28. 28. global customer 
 bought in the foreign e-shop. looking for authentic foreign brands and a wider range of products
  29. 29. what about Czechs
 and payments in e-commerce?
  30. 30. Bank transfer Cash on delivery Card At the store Digital payment system 4 % 10 % 25 % 28 % 28 %
  31. 31. why not card? security and uncertainty
  32. 32. barriers of e-commerce
 prefer to be able to examine the products complications in complaint and refund —
  33. 33. motivators of e-commerce convenience, price, time saving,
 range of products, product reviews,
 tools (cart, shopping lists) +
  34. 34. but what is 
 the greatest value?
  35. 35. customer 
 no matter in what channel
  36. 36. the future 
 is amazing ...
  37. 37. @gizmax Tomas Pflanzer

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  • brillanti

    Mar. 11, 2016

My presentation from Retail Summit 2016 about future of Connected Consumers, Future of Retail, Omni-Channel and Mobile.

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