SlideShare a Scribd company logo
1 of 25
Download to read offline
tom
HI, I’M
nielsen | ADMOSPHERE
@gizmax
SNAP!
CZECH
tried
WHo already
snapchat
realy bad UX
realy bad UX
realy bad UX
is life
SNAPCHAT
SNAPCHAT
is life
SNAPCHAT
isn’t about likes
is private
SNAPCHAT
Czech SNAP
10 %
20 %
30 %
40 %
May 2015 October 2015 March 2016
Snapchat 15+years
Snapchat 15-24 years
CZECHs ON
300.000+
SNAPCHAT
SNAPCHAT
FACEBOOK LONG STORY
FACEBOOK
ISN’T cool
CZECH SOCIAL
15+ years
20 %
40 %
60 %
80 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
15-24 years
25 %
50 %
75 %
100 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
CZECH SOCIAL
VIDEO
VIEWS
VERTICAL
SNAPCHAT
GEOFILTERS
LIVE STORY
SNAPCHAT
DISCOVER
SNAPCHAT
SNAPCHAT
IS WORKING ON
algoritHM
NIELSEN
DIGITAL AD RATINGS
NIELSEN DIGITAL AD RATINGS
TO BECOME STANDARD
MEASUREMENT
OFFERING FOR
@gizmax
THX

More Related Content

Viewers also liked

Internet of Everything - IAC 2014
Internet of Everything - IAC 2014Internet of Everything - IAC 2014
Internet of Everything - IAC 2014
Tomas Pflanzer
 
Writing rubric exposition
Writing rubric expositionWriting rubric exposition
Writing rubric exposition
G.j. Darma
 
Poch dela rosa_how to use google calendar.ppt
Poch dela rosa_how to use google calendar.pptPoch dela rosa_how to use google calendar.ppt
Poch dela rosa_how to use google calendar.ppt
pocholo_dlr
 

Viewers also liked (20)

What's Next? Retail Summit 2017
What's Next? Retail Summit 2017What's Next? Retail Summit 2017
What's Next? Retail Summit 2017
 
Connected Life - Češi ve světě médií
Connected Life - Češi ve světě médiíConnected Life - Češi ve světě médií
Connected Life - Češi ve světě médií
 
Youtubers in Czech Republic
Youtubers in Czech RepublicYoutubers in Czech Republic
Youtubers in Czech Republic
 
Jak dokáží Youtubeři ovlivnit nákupní chování v ČR
Jak dokáží Youtubeři ovlivnit nákupní chování v ČR Jak dokáží Youtubeři ovlivnit nákupní chování v ČR
Jak dokáží Youtubeři ovlivnit nákupní chování v ČR
 
Connected Consumers - Retail Summit 2016
Connected Consumers - Retail Summit 2016Connected Consumers - Retail Summit 2016
Connected Consumers - Retail Summit 2016
 
Snapujem - první konference jen o Snapchat
Snapujem - první konference jen o SnapchatSnapujem - první konference jen o Snapchat
Snapujem - první konference jen o Snapchat
 
Mobilní život českých zákazníků
Mobilní život českých zákazníkůMobilní život českých zákazníků
Mobilní život českých zákazníků
 
Youtubeři v Čechách
Youtubeři v ČecháchYoutubeři v Čechách
Youtubeři v Čechách
 
Internet of Everything - IAC 2014
Internet of Everything - IAC 2014Internet of Everything - IAC 2014
Internet of Everything - IAC 2014
 
Connected Consumers
Connected ConsumersConnected Consumers
Connected Consumers
 
Měnící se digitální život je Vaše příležitost
Měnící se digitální život je Vaše příležitostMěnící se digitální život je Vaše příležitost
Měnící se digitální život je Vaše příležitost
 
How to improve respondent panels?
How to improve respondent panels?How to improve respondent panels?
How to improve respondent panels?
 
Youtubeři v Čechách
Youtubeři v ČecháchYoutubeři v Čechách
Youtubeři v Čechách
 
Českej Digital! - Social, Content a Influenceři
Českej Digital! - Social, Content a InfluenceřiČeskej Digital! - Social, Content a Influenceři
Českej Digital! - Social, Content a Influenceři
 
Coming Down The Tracks In 2011
Coming Down The Tracks In 2011Coming Down The Tracks In 2011
Coming Down The Tracks In 2011
 
Pizza
PizzaPizza
Pizza
 
Writing rubric exposition
Writing rubric expositionWriting rubric exposition
Writing rubric exposition
 
Poch dela rosa_how to use google calendar.ppt
Poch dela rosa_how to use google calendar.pptPoch dela rosa_how to use google calendar.ppt
Poch dela rosa_how to use google calendar.ppt
 
ProfCat 2011:one - Malpasso
ProfCat 2011:one - MalpassoProfCat 2011:one - Malpasso
ProfCat 2011:one - Malpasso
 
Ramon Sanchez metal sculptures
Ramon Sanchez metal sculpturesRamon Sanchez metal sculptures
Ramon Sanchez metal sculptures
 

More from Tomas Pflanzer

More from Tomas Pflanzer (16)

Contagious svět s covidem a dál
Contagious svět s covidem a dálContagious svět s covidem a dál
Contagious svět s covidem a dál
 
Instameet 2020
Instameet 2020Instameet 2020
Instameet 2020
 
Getting Media Right
Getting Media RightGetting Media Right
Getting Media Right
 
Instameet 2019
Instameet 2019Instameet 2019
Instameet 2019
 
Kantar Trends 2019 for Contagious
Kantar Trends 2019 for ContagiousKantar Trends 2019 for Contagious
Kantar Trends 2019 for Contagious
 
Getting Media Right - Slovensko
Getting Media Right - SlovenskoGetting Media Right - Slovensko
Getting Media Right - Slovensko
 
Instameet 2018
Instameet 2018Instameet 2018
Instameet 2018
 
AdReaction - The Art of Integration - Czech Republic
AdReaction - The Art of Integration - Czech RepublicAdReaction - The Art of Integration - Czech Republic
AdReaction - The Art of Integration - Czech Republic
 
Trendy 2018+ for Digital Rulezz SK
Trendy 2018+ for Digital Rulezz SKTrendy 2018+ for Digital Rulezz SK
Trendy 2018+ for Digital Rulezz SK
 
Jsou socky out?
Jsou socky out?Jsou socky out?
Jsou socky out?
 
EFFIE: In Data We Trust
EFFIE: In Data We Trust EFFIE: In Data We Trust
EFFIE: In Data We Trust
 
Českej Social
Českej SocialČeskej Social
Českej Social
 
Českej Gram
Českej GramČeskej Gram
Českej Gram
 
Češi a nové technologie
Češi a nové technologieČeši a nové technologie
Češi a nové technologie
 
Connected Life - WebExpo
Connected Life - WebExpoConnected Life - WebExpo
Connected Life - WebExpo
 
Internet of Things
Internet of Things Internet of Things
Internet of Things
 

Recently uploaded

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
DIGISHIFT INDIA +918368319550
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
anilsa9823
 

Recently uploaded (20)

Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?