2011 03-i m-breakthrough-thebravenewworldofretail


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Brave New World of Retail

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  • L’Oreal in the UK is convincing Shoppers to try on make-up with in-store touch screen kiosks. Equipped with a camera to capture the shopper’s face and a scanner to identify which products to virtually apply on screen, the station can adjust, undo, and compare before and after photographs.
  • 2011 03-i m-breakthrough-thebravenewworldofretail

    1. 1. The Brave New World of Retail:
    2. 2. The Brave New World of Retail <ul><li>Wade Allen </li></ul><ul><li>Vice President of Retail at Rockfish Interactive </li></ul><ul><li>Devora Rogers </li></ul><ul><li>Director of Product, Retail IPG Media Lab and Shopper Sciences </li></ul>
    3. 3. Retail Evolution Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0
    4. 4. <ul><li>Are we giving shoppers what they want? </li></ul>
    5. 5. Can Evolution of Retail Tech Ease Shopper Barriers? Number reporting the barriers Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms Information Confidence Validation
    6. 6. Smart Phone Growth & Shopper Influence
    7. 7. Changing the way we shop <ul><li>Mobile barcode scanning TRIPLES on Black Friday </li></ul><ul><li>Paypal cites 310 % increase in mobile shopping on Black Friday </li></ul><ul><li>73% of mobile users prefer to use their smartphones for simple tasks rather than interact with an employee. </li></ul>Sources: MobileMarketer, Paypal , Accenture
    8. 8. Retail 2020
    9. 9. Augmenting Retail Reality
    10. 10. Invisible Pop-Up Store Airwalk and GoldRun
    11. 11. Creating Interactive Brick and Mortar
    12. 12. Interactive Gestural Experiences
    13. 13. Easing Apprehension
    14. 14. Adding Transparency
    15. 15. Virtual Sampling
    16. 16. Simplifying Digital Couponing
    17. 17. In-Hand Research and Purchase
    18. 18. Check out Anywhere…with anything
    19. 19. Centralized Customer Service 4G Content Delivery
    20. 20. Group Clout
    21. 21. Social Persuasion
    22. 22. Purchase Show and Tell
    23. 23. Dynamic Audience Measurement In-store content management system that uses face recognition to capture audience information and dynamically serve demographically relevant messaging as traffic fluctuates during business hours. System also provides metrics.
    24. 24. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American Powerless Printed Coil Technology
    25. 25. But technology isn’t enough.
    26. 26. Virtual Tour of IPG Media Lab’s Retail Center
    27. 27. APPENDIX
    28. 28. Lack of confidence was the top factor inhibiting purchase Q17 - If haven't bought yet, what prevents you from purchasing? (CIRCLE ALL THAT APPLY) Despite being highly confident before shopping, the sample reported the shopping experience was still significantly confidence-inhibiting