L’Oreal in the UK is convincing Shoppers to try on make-up with in-store touch screen kiosks. Equipped with a camera to capture the shopper’s face and a scanner to identify which products to virtually apply on screen, the station can adjust, undo, and compare before and after photographs.
2011 03-i m-breakthrough-thebravenewworldofretail
The Brave New World of Retail:
The Brave New World of Retail <ul><li>Wade Allen </li></ul><ul><li>Vice President of Retail at Rockfish Interactive </li></ul><ul><li>Devora Rogers </li></ul><ul><li>Director of Product, Retail IPG Media Lab and Shopper Sciences </li></ul>
Retail Evolution Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0
<ul><li>Are we giving shoppers what they want? </li></ul>
Can Evolution of Retail Tech Ease Shopper Barriers? Number reporting the barriers Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms Information Confidence Validation
Changing the way we shop <ul><li>Mobile barcode scanning TRIPLES on Black Friday </li></ul><ul><li>Paypal cites 310 % increase in mobile shopping on Black Friday </li></ul><ul><li>73% of mobile users prefer to use their smartphones for simple tasks rather than interact with an employee. </li></ul>Sources: MobileMarketer, Paypal , Accenture
Dynamic Audience Measurement In-store content management system that uses face recognition to capture audience information and dynamically serve demographically relevant messaging as traffic fluctuates during business hours. System also provides metrics.
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American Powerless Printed Coil Technology
Lack of confidence was the top factor inhibiting purchase Q17 - If haven't bought yet, what prevents you from purchasing? (CIRCLE ALL THAT APPLY) Despite being highly confident before shopping, the sample reported the shopping experience was still significantly confidence-inhibiting