The JapaneseMobile Phone Market<br />An Overviewbywww.schnellinterkulturell.de<br />Last update 2011-09-01<br />
The JapaneseMobile Phone Market<br />An Overviewbywww.schnellinterkulturell.de<br />Last update 2011-09-01<br />Rememberyo...
The JapaneseMobile Phone Market<br />An Overviewbywww.schnellinterkulturell.de<br />Last update 2011-09-01<br />Rememberyo...
Population:<br />
Population:<br />128.056.026<br />
Market Saturation<br />90%ofJapanesepeopleown a mobile phone (2010)<br />
Market Saturation<br />Becauseofthe high marketsaturation (90%) wecanassumethatpeoplewhowant a mobile alreadyownone<br />U...
Population growth<br />
or<br />
Market shareby Innovation<br />
Market Saturation<br />Japan isconsideredonethe „greyest“ countries on Earth withmorethan 35% ofthepopulationolderthan 60 ...
Increased market share through population growth is NOT to be expected<br />
If you want an increased mobile phone market share…<br />
Innovate!<br />
Carriers and Service Providers<br />In Japan there5 majorcarriers<br />NTT Docomo<br />Softbank<br />au by KDDI<br />Willc...
Carriers and Service Providers<br />In a surveyconducted in June 2011 witharound 6000 participantsweasked…<br />
Whichcarrier do youuse?<br />
Herearetheresults…<br />
Carriers and Service Providers<br />35%oftheintervieweesuseNTT Docomoastheircarrier<br />1<br />
Carriers and Service Providers<br />22%useau KDDIastheircarrierofchoicewhichmakesthemnumber…<br />2<br />
Carriers and Service Providers<br />21% useSoftbank‘sservices<br />3<br />
Carriers and Service Providers<br />Only7%oftheintervieweesuseWillcom<br />4<br />
Carriers and Service Providers<br />Coming in 5th isEMOBILEwithonly4%usingtheirservice<br />5<br />
Carriers and Service Providers<br />Only8% do NOT have a mobile phoneat all<br />Only2%useothercarriers<br />1%did NOT kno...
Whichcarrier do youuse?<br />
Mobile Phone Software<br />Anotherquestionweasked in the same survey was…<br />
Which Operating System doesyour mobile phoneuse?<br />
This iswhatwefound out…<br />
Mobile Phone Software<br />AlthoughNokia‘sworldwidemarketshareisdecliningNokia‘s Symbian OSis still foundmorethan half (53...
Mobile Phone Software<br />Google‘sAndroid OSmarketsharewentupto17%<br />2<br />
Mobile Phone Software<br />Windows Mobileaccountsfor7%of mobile OSs<br />3<br />
Mobile Phone Software<br />Apple‘siPhone OS (7%) isexclusivelysoldby Softbank andcomes in fourth<br />4<br />
Mobile Phone Software<br />7%oftheintervieweesuseother Operating Systems <br />As previously 8% did NOT use a mobile phone...
Which mobile OS do youuse?<br />
JapaneseMakers<br />Well- and not-so-well-knownfacts:<br />Japan isknowforit‘shigh-techproductslike TVs, stereosandotherco...
Lets see who the biggest Japanese mobile phone makers are…<br />
In 9/2010 we asked 4000 people to tell us their mobile phone brand<br />
JapaneseMakers<br />SHARPdominatestheJapanesemarketwith a 19%market-share<br />1<br />
JapaneseMakers<br />Only half asmuch, 11%usePanasonic mobile phones<br />2<br />
JapaneseMakers<br />Other bigmakersare:<br />NEC (7%)<br />Toshiba (7%)<br />Sony Ericsson (6%)<br />3<br />
Whatbrandisyour mobile?<br />
Whatbrandisyour mobile?<br />Sorry noiPhonehereyet<br />
Conclusion<br />Due to high saturationandstagnatingpopulation, marketshare in Japan canonlybeincreasedbyinnovation (iPhone...
Likethispresentation? FlattrMe!<br />Scan QR Code orclickbelowtoshowyourappreciationbyflattringme:)<br />
Need evenmore?<br />Want tousethispresentationcommerciallyandneed a licence? Contactme @<br />Marco Michael Damm<br />TEL:...
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Japanese mobile phone market

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An overview of the Japanese mobile phone market. A conclusive summary of market size, market saturation, carriers, service providers, mobile phone OS, makers and more by www.schnellinterkulturell.de

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  • And another update to the Japanese mobile market!

    The Telecommunications Carriers Association (TCA) of Japan has released a set of statistics on Japan’s mobile market today, showing that the country had 122.44 million cell phone subscribers last month (out of a total population of 128 million). According to the organization, Japan’s carriers added 569,200 new customers between July and August.

    Breaking the numbers down to individual carriers gets you:

    Softbank Mobile gained 239,000 new subscribers on a net basis in August, bringing the total to 26.62 million

    NTT Docomo came in second with 182,100 subscribers gained (total: 58.79 million)

    Emobile gained 75,000 new customers (total: 3.42 million)

    KDDI au attracted 73,000 subscribers (total: 33.53 million)

    Willcom gained 55,100 subscribers (total: 4.1 million)

    Also, thanks to asiajin for pointing me in the right direction for this update!

    Cheers,
    Marco
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  • A small but interesting update to my presentation above:

    Domestic shipments of mobile phones, excluding foreign smartphones, dropped 17.5% on the year in June to 3.09 million units, marking the third straight month of decline, according to data released Wednesday by the Japan Electronics and Information Technology Industries Association and the Communications and Information Network Association of Japan. Shipments of mobile phones slid 20.9% to 2.9 million, down for the sixth straight month. Shipments of smartphones in the quarter ended June surged 573% to 2.15 million, accounting for more than 30% of total shipments.

    I will add a new slide to the presentation later on to reflect this update.

    Cheers,
    Marco
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Japanese mobile phone market

  1. 1. The JapaneseMobile Phone Market<br />An Overviewbywww.schnellinterkulturell.de<br />Last update 2011-09-01<br />
  2. 2. The JapaneseMobile Phone Market<br />An Overviewbywww.schnellinterkulturell.de<br />Last update 2011-09-01<br />Rememberyoucanlike, tweetorflattranytime<br />
  3. 3. The JapaneseMobile Phone Market<br />An Overviewbywww.schnellinterkulturell.de<br />Last update 2011-09-01<br />Rememberyoucanlike, tweetorflattranytime<br />
  4. 4. Population:<br />
  5. 5. Population:<br />128.056.026<br />
  6. 6. Market Saturation<br />90%ofJapanesepeopleown a mobile phone (2010)<br />
  7. 7. Market Saturation<br />Becauseofthe high marketsaturation (90%) wecanassumethatpeoplewhowant a mobile alreadyownone<br />Usually2casesallowforthegrowthof a company‘smarketshareunderthesecircumstances…<br />
  8. 8. Population growth<br />
  9. 9. or<br />
  10. 10. Market shareby Innovation<br />
  11. 11. Market Saturation<br />Japan isconsideredonethe „greyest“ countries on Earth withmorethan 35% ofthepopulationolderthan 60 years (census 2010)<br />The Japanesepopulationisshrinkingsince 2005<br />
  12. 12. Increased market share through population growth is NOT to be expected<br />
  13. 13. If you want an increased mobile phone market share…<br />
  14. 14. Innovate!<br />
  15. 15. Carriers and Service Providers<br />In Japan there5 majorcarriers<br />NTT Docomo<br />Softbank<br />au by KDDI<br />Willcom<br />EMOBILE<br />
  16. 16. Carriers and Service Providers<br />In a surveyconducted in June 2011 witharound 6000 participantsweasked…<br />
  17. 17. Whichcarrier do youuse?<br />
  18. 18. Herearetheresults…<br />
  19. 19. Carriers and Service Providers<br />35%oftheintervieweesuseNTT Docomoastheircarrier<br />1<br />
  20. 20. Carriers and Service Providers<br />22%useau KDDIastheircarrierofchoicewhichmakesthemnumber…<br />2<br />
  21. 21. Carriers and Service Providers<br />21% useSoftbank‘sservices<br />3<br />
  22. 22. Carriers and Service Providers<br />Only7%oftheintervieweesuseWillcom<br />4<br />
  23. 23. Carriers and Service Providers<br />Coming in 5th isEMOBILEwithonly4%usingtheirservice<br />5<br />
  24. 24. Carriers and Service Providers<br />Only8% do NOT have a mobile phoneat all<br />Only2%useothercarriers<br />1%did NOT knowwhichcarriertheyuse<br />!<br />
  25. 25. Whichcarrier do youuse?<br />
  26. 26. Mobile Phone Software<br />Anotherquestionweasked in the same survey was…<br />
  27. 27. Which Operating System doesyour mobile phoneuse?<br />
  28. 28. This iswhatwefound out…<br />
  29. 29. Mobile Phone Software<br />AlthoughNokia‘sworldwidemarketshareisdecliningNokia‘s Symbian OSis still foundmorethan half (53%) ofJapanese mobiles<br />1<br />
  30. 30. Mobile Phone Software<br />Google‘sAndroid OSmarketsharewentupto17%<br />2<br />
  31. 31. Mobile Phone Software<br />Windows Mobileaccountsfor7%of mobile OSs<br />3<br />
  32. 32. Mobile Phone Software<br />Apple‘siPhone OS (7%) isexclusivelysoldby Softbank andcomes in fourth<br />4<br />
  33. 33. Mobile Phone Software<br />7%oftheintervieweesuseother Operating Systems <br />As previously 8% did NOT use a mobile phoneat all<br />!<br />
  34. 34. Which mobile OS do youuse?<br />
  35. 35. JapaneseMakers<br />Well- and not-so-well-knownfacts:<br />Japan isknowforit‘shigh-techproductslike TVs, stereosandothercommunicationandentertainmentdevices.<br />Japanese mobile phones on theotherhandare not especiallysuccessful outside of Japan.<br />Japanesemakersuse(d) tofocusmainly on theJapanesemarketwhichcoinedthetermGalapagos phones - handsetswhichcaterexclusivelytoJapaneseconsumerneeds.<br />
  36. 36. Lets see who the biggest Japanese mobile phone makers are…<br />
  37. 37. In 9/2010 we asked 4000 people to tell us their mobile phone brand<br />
  38. 38. JapaneseMakers<br />SHARPdominatestheJapanesemarketwith a 19%market-share<br />1<br />
  39. 39. JapaneseMakers<br />Only half asmuch, 11%usePanasonic mobile phones<br />2<br />
  40. 40. JapaneseMakers<br />Other bigmakersare:<br />NEC (7%)<br />Toshiba (7%)<br />Sony Ericsson (6%)<br />3<br />
  41. 41. Whatbrandisyour mobile?<br />
  42. 42. Whatbrandisyour mobile?<br />Sorry noiPhonehereyet<br />
  43. 43. Conclusion<br />Due to high saturationandstagnatingpopulation, marketshare in Japan canonlybeincreasedbyinnovation (iPhoneeffect)<br />Of 5 carriers 3 (NTT Docomo, au KDDI and Softbank) dominatetheJapanesemarketwith a total marketshareof 78%<br />AlthoughNokia‘s Symbian OS is still found on most mobiles it‘smarketsharedeclines in favorofAndroidandiOS<br />SHARP isbyfarthebiggestmakerofmobiles in Japan (about 20%). BecauseofAndroidandiOSother Asian makers (HTC, Samsung, etc.) and Apple aregainingmomentum<br />
  44. 44. Likethispresentation? FlattrMe!<br />Scan QR Code orclickbelowtoshowyourappreciationbyflattringme:)<br />
  45. 45. Need evenmore?<br />Want tousethispresentationcommerciallyandneed a licence? Contactme @<br />Marco Michael Damm<br />TEL: (0049) 02421-2621884FAX: (0049) 03222-9983879MAIL: marco.damm@schnellinterkulturell.deWEB: www.schnellinterkulturell.de<br />+ followus on twitter! http://twitter.com/schnellnterkult<br />+ followus on facebook! https://www.facebook.com/pages/Schnell-Interkulturell/198330693547499<br />

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