&
OUR VISION 
RETAIL EVERYWHERE ANYTIME 
Image + Shop + Social + Convergence
OUR CLIENTS
OUR EXPERTISE 
DESIGN 
Website’s creation 
Ergonomics 
User experience 
Merchandising 
CREATION 
Potential analysis 
Benchmark 
Best practices 
Digital vision 
Digital ecosystem 
IT 
SERVICE 
Logistics from A to Z 
Customer care 
Reservation 
Tablet in store 
CONTENU 
Day to day animation 
Photo shooting 
Video shootinh 
PERFORMANCE 
E-Marketing 
CRM 
Social Media 
Click and Collect 
Integration 
Development 
Hosting 
Maintenance
IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING 
?
DISRUPTION
Once upon a time, 
retail and wholesale 
were happy together…
DIGITAL
40 000 
Multibrand stores were closed down in France in 2013 
(and 2/3 of the dinosaurs died)
Footwear 
sales 
=
ONLINE 
sales 
= 
++ 
Footwear 
sales
OFFLINE 
sales = 
++ 
-- 
Footwear 
sales 
ONLINE 
sales
FIRST DISRUPTION : PRODUCT KNOWLEDGE 
1995-2006 
BIRTH OF ECOMMERCE
BRANDS & SALES ASSISTANTS & CUSTOMERS 
THE NEW DEAL
BEFORE : SALES ASSISTANT = AUTHORITY 
PRODUCT INFORMATION 
BEST PRICE 
PROMOTIONAL PERIODS 
BRAND CLIENT 
X 
X 
X 
>
PRODUCT INFORMATION 
BEST PRICE 
PROMOTIONAL PERIODS 
X 
X 
X 
< 
FROM NOW ON : ACTIVE CONSUMERS 
BRAND CLIENT
SECOND DISRUPTION : MOBILE 
1995-2006 
BIRTH OF 
2007-2014 
MOBILE
THE SHOWROOMING PHENOMENON 
STORE BECOMES A SHOWROOM 
20% of Americans 
PURCHASE IS MADE ELSEWHERE 
58% on 
THREAT FOR RETAIL
THIRD DISRUPTION : THE « ONLY ONE » 
1995-2006 
2007-2014 
BIRTH OF 
MOBILE 
2014-… 
CONVERGENCE
CONVERGENCE 
TOWARDS THE « UNIQUE » CUSTOMER 
DATA MOBILE CROSS CHANNEL CONTENT
CULTURE 
TOUCH SCREEN 
STOCK AND PRODUCT INFORMATION 
VIRTUAL 3D 
FITTING ROOM 
DRIVE 
CLICK AND COLLECT / NO MORE QUEUE 
INFORMATIVE SCREEN 
VARIOUS INFORMATION 
QR CODE TERMINAL 
PRODUCT INFORMATION 
TERMINALS 
PROMOTION / IBEACON 
SALES ASSISTANT TABLET 
ADVICE EXTERIOR SCREEN 
SHOP 24H /24
ZERO STOCK CONCEPT STORE 
BY DESIGUAL
FUSION OF WORLDS
HOW ABOUT YOU, 
WHAT IS YOUR UBER ?
MAKE IT HAPPEN 
& 
DAVID SOBEL 
CEO 
+33 (0)6 23 17 74 89 
david.sobel@the-oz.com

How digital is disrupting distribution?

  • 1.
  • 2.
    OUR VISION RETAILEVERYWHERE ANYTIME Image + Shop + Social + Convergence
  • 3.
  • 4.
    OUR EXPERTISE DESIGN Website’s creation Ergonomics User experience Merchandising CREATION Potential analysis Benchmark Best practices Digital vision Digital ecosystem IT SERVICE Logistics from A to Z Customer care Reservation Tablet in store CONTENU Day to day animation Photo shooting Video shootinh PERFORMANCE E-Marketing CRM Social Media Click and Collect Integration Development Hosting Maintenance
  • 6.
    IN 10 YEARSDIGITAL HAS CHANGED EVERYTHING ?
  • 7.
  • 8.
    Once upon atime, retail and wholesale were happy together…
  • 9.
  • 10.
    40 000 Multibrandstores were closed down in France in 2013 (and 2/3 of the dinosaurs died)
  • 11.
  • 12.
    ONLINE sales = ++ Footwear sales
  • 13.
    OFFLINE sales = ++ -- Footwear sales ONLINE sales
  • 17.
    FIRST DISRUPTION :PRODUCT KNOWLEDGE 1995-2006 BIRTH OF ECOMMERCE
  • 18.
    BRANDS & SALESASSISTANTS & CUSTOMERS THE NEW DEAL
  • 19.
    BEFORE : SALESASSISTANT = AUTHORITY PRODUCT INFORMATION BEST PRICE PROMOTIONAL PERIODS BRAND CLIENT X X X >
  • 20.
    PRODUCT INFORMATION BESTPRICE PROMOTIONAL PERIODS X X X < FROM NOW ON : ACTIVE CONSUMERS BRAND CLIENT
  • 21.
    SECOND DISRUPTION :MOBILE 1995-2006 BIRTH OF 2007-2014 MOBILE
  • 22.
    THE SHOWROOMING PHENOMENON STORE BECOMES A SHOWROOM 20% of Americans PURCHASE IS MADE ELSEWHERE 58% on THREAT FOR RETAIL
  • 23.
    THIRD DISRUPTION :THE « ONLY ONE » 1995-2006 2007-2014 BIRTH OF MOBILE 2014-… CONVERGENCE
  • 24.
    CONVERGENCE TOWARDS THE« UNIQUE » CUSTOMER DATA MOBILE CROSS CHANNEL CONTENT
  • 25.
    CULTURE TOUCH SCREEN STOCK AND PRODUCT INFORMATION VIRTUAL 3D FITTING ROOM DRIVE CLICK AND COLLECT / NO MORE QUEUE INFORMATIVE SCREEN VARIOUS INFORMATION QR CODE TERMINAL PRODUCT INFORMATION TERMINALS PROMOTION / IBEACON SALES ASSISTANT TABLET ADVICE EXTERIOR SCREEN SHOP 24H /24
  • 26.
    ZERO STOCK CONCEPTSTORE BY DESIGUAL
  • 29.
  • 30.
    HOW ABOUT YOU, WHAT IS YOUR UBER ?
  • 31.
    MAKE IT HAPPEN & DAVID SOBEL CEO +33 (0)6 23 17 74 89 david.sobel@the-oz.com