Presentación Veronica Meyer - eCommerce Day Asunción 2014

361 views

Published on

Diapositivas presentadas por Verónica Meyer | CEO de Opentech S.A., en el eCommerce Day Asunción 2014 en la plenaria "KEYNOTE ECOMMERCE II: EMPRENDEDORISMO & ECOMMERCE ".

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
361
On SlideShare
0
From Embeds
0
Number of Embeds
92
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Presentación Veronica Meyer - eCommerce Day Asunción 2014

  1. 1. m-commerce Un acercamiento a la experiencia
  2. 2. m-commerce e-commerce y los dispositivos móviles
  3. 3. 3 Base: Total Primary/Secondary Device Shop/Buy Occasions - PC/Laptop (323); Smartphone (152). Q. Were you... Note: Out-of-Home represents net of the following: on-the go, in-store, at work and somewhere else. 39 59%In-home 41%Out of home Smartphones allow us to shop at home or on-the-go Of all the shopping events we observed 84%In-home 16%Out of home Smartphone PC/Laptop Experiencia a la hora de comprar online
  4. 4. 4 Experiencia a la hora de comprar online Continue on a PC/Laptop 61% Continue on a Tablet 4% Consumers take a multi-device path to purchase 19% Start on a Smartphone65%
  5. 5. 5 Búsqueda VS Compra
  6. 6. 6 Personalización Executive summary 4TV no longer commands our full attention as it 3There are two main modes of multi-screening: Sequential screening where we move between devices. 1We are a nation of multi-screeners. Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and TV 2The device we choose to use is often driven by our context: where we are, what we want to accomplish and the amount of time needed Ex 3There are two main modes of multi-screening Sequential screening where we move between Simultaneous screening where we use multiple devices at the same time 1We are a nation of multi-screeners. Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and T Exe 3There are two main modes of multi-screening: Sequential screening where we move between dev Simultaneous screening where we use multiple devices at the same time 1We are a nation of multi-screeners. Most of consumers’ media time today is spent in front of a screen – computer, smartphone, tablet and TV Execu 5Portable screens allow us to move easily from one device to another to achieve a task. Search is the most comm bridge between devices in this sequential usage 7Smartphones are the backbone of our daily media interactions. They have the highest number of user interactions per day and serv as the most common starting point for activities across multiple screens Exec 5Portable screens allow us to move easily from one device to another to achieve a task. Search is the most com bridge between devices in this sequential usage 7Smartphones are the backbone of our daily med interactions. They have the highest number of user interactions per day and s as the most common start point for activities across multiple screens Executive summary 6The majority of the times that we use devices simultaneously, our attention is split betwee distinct activities on each device 5Portable screens allow us to move easily from one device to another to achieve a task. Search is the most common bridge between devices in this sequential usage 7Smartphones are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens 8Multiple screens make us feel act spontaneously and get a sense accomplishment – this results in a of “found time” 7Smartphones are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens 8Multiple screens make us act spontaneously and ge accomplishment – this re of “found time” Exe 5Portable screens allow us to move easily from one device to another to achieve a task. Search is the most co bridge between devices in this sequential usage 7Smartphones are the backbone of our daily m interactions. They have t highest number of user interactions per day and as the most common sta point for activities across multiple screens
  7. 7. 7 CASO DE ESTUDIO DIGITAL EXPERIENCE
  8. 8. 8 Los clientes esperan vivir una experiencia digital a su medida, simple y con alto valor
 La App puede volverse hoy el primer canal de relacionamiento con la marca. 
 Quiero una experiencia, no solo un producto. Quiero estar involucrada, compartir mi experiencia en tiempo real con mis amigos y recibir su feedback. Quiero estar conectada e interactuar con otras personas y con la marca utilizando todos mis dispositivos Quiero visitar un Local digital y descubrir los productos como si estuviera físicamente allí utilizando mi PC o tablet o smartphone?
  9. 9. 9 Puedo encontrar el negocio más cercano, saber cuando esta abierto, cómo llegar, que métodos de pagos tengo. Quiero recibir beneficios personalizados.
 Espero que la marca me haga vivir una experiencia digital
 de calidad y a medida para mí, que tenga en cuenta lo que a mi me interesa, mis gustos, mis pasiones, etc. 
 Que pueda hacer todas estas cosas en modo fácil, sincronizando mi experiencia digital en todos mis dispositivos
  10. 10. 10 Videos de casos de éxito m-commerce
  11. 11. 11 http://vimeo.com/75574150 La Scatola Dei Giocattoli App
  12. 12. 12 http://vimeo.com/80470548 Zegna InStore
  13. 13. 13 Muchas gracias! Veronica Meyer ! Opentech S.A. -Neosperience vmeyer@opentech.com.py

×