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Youtubers in Czech Republic

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My keynote about Youtubers for Google Czech Republic.

Published in: Marketing
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Youtubers in Czech Republic

  1. 1. hi, i’m Tom
  2. 2. @gizmax #digitalcz
  3. 3. i’m leading the digital research
 department
  4. 4. market research
  5. 5. why i’m here?
  6. 6. who is youtuber?
  7. 7. 15-24 year-old know 
 who is youtuber 90%
  8. 8. and who is thus youtuber?
  9. 9. 2009: someone who watches youtube videos
  10. 10. 2015: multichannel celebrity with a large base of fans and own content
  11. 11. 7. first 
 old school 
 celeb is
  12. 12. 10,277,554,509 PewDiePie channel views
  13. 13. 739,645,017 channel views
  14. 14. therefore, it’s logical 
 brand partnership with youtubers
  15. 15. ViralBrothers, GoGoMan,
 Teri Blitzen, Jirka Král, PewDiePie Czechs know
  16. 16. youtubers 2 Czechs 
 know avg.
  17. 17. funny videos, parody, gaming, lifestyle and cosmetics they prefer 
 this content
  18. 18. would have purchased the product 
 on the recommendation 
 of youtuber 21%
  19. 19. 30%25-34 year-old
  20. 20. 30%
  21. 21. GetTheLouk Gabrielle Hecl Teri Blitzen ViralBrothers Hoggy GoGoMan Jirka Král Ati 19 %24 %24 %21 %17 %20 % 13 % 60 %52 %48 % 64 % 36 % 29 %20 % 21 %24 %28 % 36 % 43 % 54 % 60 % 87 % yes no don't know would you buy the product 
 recommended by this youtuber?
  22. 22. brands are trying, sometimes clumsily
  23. 23. how it looks in 
 the czech republic?
  24. 24. how it looks in 
 the czech republic?
  25. 25. what are 
 youtubers like?
  26. 26. @gizmax Tomas Pflanzer

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