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ČEŠI A NOVÉ 
TECHNOLOGIE
Ahoj, 
já jsem Tom.
@gizmax
Vedu oddělení digitálního 
výzkumu
TNS 
80 zemí 
11.000+ lidí
Výzkum trhu
Proč jsem tady ?
SOUTĚŽ 
WEARABLES
SOUTĚŽ 
WEARABLES
? 13. STOLETÍ 
SPECIFICKÉ 
PRO SVÉ UŽIVATELE 
DOVOLUJÍ PŘÍSTUP 
K DALŠÍM MÉDIÍM
BRÝLE 
OPRAVUJÍ DEFEKTY 
ZNÁMKA INTELIGENCE 
VĚDEC 
ŠPRT
16. STOLETÍ 
RŮZNÉ 
VELIKOSTI A BARVY 
? ČASTO SE PADĚLAJÍ 
NATAHUJÍ SE
HODINKY 
INFORMUJÍ O ČASE 
STATUS 
STYL
DÍKY FIKCI MÁME VYSOKÁ OČEKÁVÁNÍ
ZEPTALI JSME SE 
ČECHŮ, 
CO NA TRENDY 
ŘÍKAJÍ
wearables
ZAJÍMALO 
66% 
UVAŽOVALO BY 
51% 
PROSADÍ SE DO 2016 
24%
GOOGLE 
GLASS 
MAX 
5908 CZK
ZAJÍMALO 
69% 
UVAŽOVALO BY 
52% 
PROSADÍ SE DO 2016 
37%
MAX 
5521 CZK
49% BY POMOCÍ WEARABLES 
SDÍLELO S LÉKAŘEM 
SVŮJ ZDRAVOTNÍ STAV
beacons
BEACONS - DOPORUČOVÁNÍ 
ZAJÍMALO 
43% 
PROSADÍ SE DO 2016 
31%
41% ČECHŮ BY SDÍLELO 
INFORMACE O SVÝCH 
NÁKUPECH
61% MAJITELŮ SP BY CHTĚLO 
BÝT INFORMOVÁNO 
O NOVINKÁCH 
A VÝHODNÝCH NABÍDKÁCH
BEACONS - NAVIGACE 
ZAJÍMALO 
43% 
PROSADÍ SE DO 2016 
29%
BEACONS - PLATBA 
ZAJÍMALO 
40% 
PROSADÍ SE DO 2016 
30%
BEACONS - UVÍTÁNÍ 
ZAJÍMALO 
29% 
PROSADÍ SE DO 2016 
17%
3D tiskárny
3D TISK 
UVAŽOVALO BY 
37% 
PROSADÍ SE DO 2016 
22%
MAX 
10509 CZK
češi a trendy
ČEŠI PATŘÍ V PŘIJÍMÁNÍ 
NOVINEK 
KE ŠPIČCE
PŘIJETÍ TRENDŮ
KDYŽ KOMUNIKUJETE 
NOVINKU, 
VYBERTE SPRÁVNÝ NÁZEV
NFC 
20% ZNALOST 
BEZKONTAKTNÍ PLATBY 95%
GLASS V ČR NEJSPÍŠ 
NEUSPĚJE
HODINKY MAJÍ ŠANCI 
POTŘEBUJÍ NÁVAZNÉ SLUŽBY
ČEŠI JSOU KUTILOVÉ 
TISKÁRNY BUDOU MILOVAT
DÍK ;)
Tomas Pflanzer 
@gizmax
SHARE IT 
LIKE IT

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