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Business Assumptions Exercise
I believe that my customers have a need to
keep it concise!
This need can be solved with ________________
My initial customers will be _________________
describe the person(s)
Initial Customer Assumption
The #1 value a client wants to get out of my
service is: ________________________.
The client can also get these additional beneﬁts:
___________________ and __________________.
Value Proposition Assumptions
I will acquire the majority of my users/customers
through _______________________ and
I will make money by _______________________
Business Model Assumption
My primary competition will be ______________
We will beat them in the market due to
__________________ and __________________.
My biggest product risk is ___________________.
We will solve this through ____________________
Product Risk Assumptions
What assumptions does my business hold, that if
proven wrong, could cause the business to fail?
Critical Risk Assumptions
Prioritize your assumptions
1. have a hypothesis to test
2. brainstorm a few different tests, offline and
3. try to break the tests into even smaller units
4. choose a test and set a goal
5. run the test (try to hit the goal)
6. review results and make a decision (a. confirmed
belief; b. iterate test; c. iterate business)