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Assumptions exercise

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Assumptions exercise

  1. 1. Business Assumptions Exercise http://giffconstable.com
  2. 2. I believe that my customers have a need to ________________________________________. keep it concise! Customer-Needs Assumption
  3. 3. This need can be solved with ________________ _________________________________________. Solution Assumption
  4. 4. My initial customers will be _________________ ________________________________________. describe the person(s) Initial Customer Assumption
  5. 5. The #1 value a client wants to get out of my service is: ________________________. The client can also get these additional benefits: ___________________ and __________________. Value Proposition Assumptions
  6. 6. I will acquire the majority of my users/customers through _______________________ and ________________________. Marketing Assumptions
  7. 7. I will make money by _______________________ _________________________________________. Business Model Assumption
  8. 8. My primary competition will be ______________ and ______________. We will beat them in the market due to __________________ and __________________. Competition Assumptions
  9. 9. My biggest product risk is ___________________. We will solve this through ____________________ ______________________________. Product Risk Assumptions
  10. 10. What assumptions does my business hold, that if proven wrong, could cause the business to fail? 1._______________________________________. 2._______________________________________. 3._______________________________________. 4._______________________________________. 5._______________________________________. Critical Risk Assumptions
  11. 11. Appendix
  12. 12. Prioritize your assumptions High Risk Known Unknown Low Risk
  13. 13. Running Experiments 1. have a hypothesis to test 2. brainstorm a few different tests, offline and offline 3. try to break the tests into even smaller units of work 4. choose a test and set a goal 5. run the test (try to hit the goal) 6. review results and make a decision (a. confirmed belief; b. iterate test; c. iterate business)

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