SlideShare a Scribd company logo
Business Model
PROJECT
The Project Business Model
Foundation
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
The closer an
aspect is to the
project the higher
the importance
Eva Kammerfors
Change Designer
evakammerfors@hotmail.com
Jörgen Dahlberg
Change Designer
jorgen.dahlberg@gmail.com
A project is a delivery format for change
acceleration and gives people and
organizations possibilities to focus on a
specific result with a specific timeline and
dedicated resources. However, we have
during the years found that projects often are
"over-organized" in terms of action plans,
WBSs', reporting structures and so much
focuses on the solution instead of the actual
result. The key to success as we believe is to
actually use the same design pattern as we
do when we design companies and
organizations, namely the Business Model
Canvas. With this approach, we ensure that
we know what we are doing when we decide
to perform a change in project delivery format,
we will ensure we get the right people on
board and - last but not least - we know that
we are delivering VALUE to our customers,
not only (technical) solutions."
Key Partners Key Activities
Key Resources
Value Propositions Stakeholder Relationships Stakeholder Segments
Channels
Cost Structure Revenue Streams
The Project Business Model
Canvas
Designed for: Designed by: On:
Iteration
The Project Business Model Canvas is innovated on ideas from www.businessmodelgeneration.com
Who will benefit or not
from this project?
How will we engage with our
stakeholder segments?
How and where will we deliver
the results of the project?
What revenues
(monetary and non-
monetary) do we
expect the project to
tap into for financing?
What costs does the
project incur?
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
What results will this project
deliver and when are they
expected to be released?
1.0
What resources do we need
to plan, build and run?
What key activities do we
need to ensure?
Who are involved in the
project?
Sponsor
Users
Project
members
...
Steering
group
Customers
...
...
...
....
...
...
...
Consulting
Initial
funding
What effects (monetary
and non-monetary) do
we expect the project
deliver and when
What revenues
(monetary and non-
monetary) do we
expect the project to
tap into for financing?
Effects
Result #
Effect #
A 12%
increase in
sales 2014
New
Processes
in customer
care by Q2
2013
Great people
Project
management Partnership
Internet
The Project Business Model
Profile
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
The closer an
aspect is to the
project the higher
the importance
Time
Cost
Quality
Risk
Capabi
lity
Project
The Project Business Model
Results
Designed for: Designed by: On:
Iteration
Innovated on ideas from http://enklare.files.wordpress.com/2010/09/business_model_canvas_poster_3-002.png
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
A 12%
increase in
sales 2014
...
...
New
Processes
in customer
care by Q2
2013
Updated
roles and
skills
New
incentives
model
The results the
project will create to
enable the effect to
be released by the
stakeholder
The Project Business Model
Timeline
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
Each effect and
result is related to
the master timeline
The best
customer
care in the
business
New
Processes
in customer
care
Updated
roles and
skills
New
incentives
model
2013
Sep
09
2014-Q3/Q42013-Q3/Q42013-Q1/Q2
2014
Dec
12
2014-Q1/Q2
.A 12%
increase in
sales 2014
...
...
The Project Business Model
Sprintlines
Designed for: Designed by: On:
Iteration
Innovated on ideas from http://enklare.files.wordpress.com/2010/09/business_model_canvas_poster_3-002.png
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
New
Processes
in customer
care by Q2
2013
Updated
roles and
skills
New
incentives
model
Each sprint is
connected to the
results the project
will create
Map out
processes in
scope
Develop new
processes
Train people in new processes
Develop roles
Develop skills packages.
2013-Q42013-Q22013-Q1 2013-Q3
Negotiate new
incentives
Develop new incentives
Evaluate performance
Enhancers + Silencers -
The Project Business Model
SWOT
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
Forces originating from
stakeholders elsewhere
Forces originating from
you and your
organisation
Key Partners
• World class people with a determination to
make the change happen
• Access to great trainers and understanding
coaches
Key Resources
• Excellent tools and methods
Key Activities
• A mission based assignment
• A strong emphasis on change management
Stakeholder segment
• A strong customer base which yearn for the
new services the change will deliver
Relationships
• Excellent suppliers with strong tool and
methodology offers
Channels
• The trend in the industry points to the chosen
technology base
Key Partners
• A culture where people take on too much
• Middle management a part of the problem to
be addressed
Key Resources
• To much focus on cost and to little focus on
quality
Key Activities
• Unclear strategic intent
Stakeholder segment
• The customer segmentation is collapsing
Relationships
• There is a price reduction wave in the market
which look like it may turn into a race to the
bottom
Channels
• ???
Remove -Add + Grow ∧ Reduce ∨Building block
Cost Structure
Revenue Streams
The Project Business Model
Blue O' Strategy
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
Key Partners
Key Activities
Key Resources
Value Propositions
Stakeholder Relationships
Stakeholder Segments
Channels
Grow the relationship
between the project
members and suppliers
Create a new way of
segmenting the customers
into partners
Remove the dependency
on the current
segmentation
Ensure the continued
solution focus on the
currently used channels
Enable the strategic voice
by ensuring weekly
leadership participation
Use the strong T&M to
enable members to do
quality work
Add direct reporting to
leadership
Reduce cost by using
internal resources
The Project Business Model
Principles
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
0.2
Each arrow is a
principle we
consider in all our
planning and
actions
UrgencyPower Legitimacy
Envision
our footprint
Our
Projects
Enable
our
members
Engage
our
stakeholders
UsersPartnersCustomers
The Project Business Model
Stakeholder Groups
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
Each golden circle is
a segment we need
to focus our efforts
on.
Sponsors Projects
UrgencyPower Legitimacy
Our CustomersOur Sponsors Our Partners Our UsersBuilding block
Cost Structure
Revenue Streams
The Project Business Model
Stakeholder Impact
Designed for: Designed by: On:
Iteration
The knowledge project
"Project Business Model"
Jörgen Dahlberg,
Eva Kammerfors
2013
1.0
Key Partners
Key Activities
Key Resources
Value Propositions
Stakeholder Relationships
Stakeholder Segments
Channels
Select the value
propositions based on the
effects sought
Influence the selection of
our value propositions
Influence the design of
service, services and
products
Proximity between partners
and customers
Proximity between partners
and customers
Acceptance of the
extended brand
Selection of markets and
segments
Ability to service
Selection based on cost Ability to service Selection based on ease of
consumption
Acceptance Order of execution
Selection and acceptance Selection and acceptance
Acceptance Reach
Selection Cycles, flows and volume Ability to service
If you have enjoyed
the sample material
you have seen and
think that a joint effort
could help change the
world then don't
hesitate to make
contact.
All the best.
Jörgen and Eva

More Related Content

What's hot

AIPMM Product Management Framework
AIPMM Product Management FrameworkAIPMM Product Management Framework
AIPMM Product Management Framework
Startup Product Academy, LLC
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
Yves Pigneur
 
The Capability Canvas
The Capability CanvasThe Capability Canvas
The Capability Canvas
Jörgen Dahlberg
 
Metaverse opportunities for the communications industry
 Metaverse opportunities for the communications industry Metaverse opportunities for the communications industry
Metaverse opportunities for the communications industry
accenture
 
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySTATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
Sangeet Paul Choudary
 
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...Creating Agile Organizations by Combining Design, Architecture and Agile Thin...
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...
Craig Martin
 
580827935-Mckinsey-Training-1-3.pdf
580827935-Mckinsey-Training-1-3.pdf580827935-Mckinsey-Training-1-3.pdf
580827935-Mckinsey-Training-1-3.pdf
davidscribddavidscri
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
accenture
 
The Changing Joule Dynamic | Accenture
The Changing Joule Dynamic | AccentureThe Changing Joule Dynamic | Accenture
The Changing Joule Dynamic | Accenture
accenture
 
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Slideworks
 
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
Acquia
 
FusionX & Accenture: One Global Security Team
FusionX & Accenture: One Global Security TeamFusionX & Accenture: One Global Security Team
FusionX & Accenture: One Global Security Team
accenture
 
How to develop and govern a Technology Strategy in 10 weeks
How to develop and govern a Technology Strategy in 10 weeksHow to develop and govern a Technology Strategy in 10 weeks
How to develop and govern a Technology Strategy in 10 weeks
Leo Barella
 
An Introduction into the design of business using business architecture
An Introduction into the design of business using business architectureAn Introduction into the design of business using business architecture
An Introduction into the design of business using business architecture
Craig Martin
 
Intelligent Operations for Future-Ready Businesses | Accenture
Intelligent Operations for Future-Ready Businesses | AccentureIntelligent Operations for Future-Ready Businesses | Accenture
Intelligent Operations for Future-Ready Businesses | Accenture
accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
accenture
 
Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?
Orkhan Gasimov
 
Five keys to marketing's "new golden age"
Five keys to marketing's "new golden age"Five keys to marketing's "new golden age"
Five keys to marketing's "new golden age"
McKinsey & Company
 
On business capabilities, functions and application features
On business capabilities, functions and application featuresOn business capabilities, functions and application features
On business capabilities, functions and application features
Jörgen Dahlberg
 
Practical Application of Business Architecture
Practical Application of Business Architecture Practical Application of Business Architecture
Practical Application of Business Architecture
Enterprise Architects
 

What's hot (20)

AIPMM Product Management Framework
AIPMM Product Management FrameworkAIPMM Product Management Framework
AIPMM Product Management Framework
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
The Capability Canvas
The Capability CanvasThe Capability Canvas
The Capability Canvas
 
Metaverse opportunities for the communications industry
 Metaverse opportunities for the communications industry Metaverse opportunities for the communications industry
Metaverse opportunities for the communications industry
 
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul ChoudarySTATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
STATE OF THE PLATFORM REVOLUTION 2021 - by Sangeet Paul Choudary
 
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...Creating Agile Organizations by Combining Design, Architecture and Agile Thin...
Creating Agile Organizations by Combining Design, Architecture and Agile Thin...
 
580827935-Mckinsey-Training-1-3.pdf
580827935-Mckinsey-Training-1-3.pdf580827935-Mckinsey-Training-1-3.pdf
580827935-Mckinsey-Training-1-3.pdf
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
 
The Changing Joule Dynamic | Accenture
The Changing Joule Dynamic | AccentureThe Changing Joule Dynamic | Accenture
The Changing Joule Dynamic | Accenture
 
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...
 
Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?Why, When and How Do I Start a Digital Transformation?
Why, When and How Do I Start a Digital Transformation?
 
FusionX & Accenture: One Global Security Team
FusionX & Accenture: One Global Security TeamFusionX & Accenture: One Global Security Team
FusionX & Accenture: One Global Security Team
 
How to develop and govern a Technology Strategy in 10 weeks
How to develop and govern a Technology Strategy in 10 weeksHow to develop and govern a Technology Strategy in 10 weeks
How to develop and govern a Technology Strategy in 10 weeks
 
An Introduction into the design of business using business architecture
An Introduction into the design of business using business architectureAn Introduction into the design of business using business architecture
An Introduction into the design of business using business architecture
 
Intelligent Operations for Future-Ready Businesses | Accenture
Intelligent Operations for Future-Ready Businesses | AccentureIntelligent Operations for Future-Ready Businesses | Accenture
Intelligent Operations for Future-Ready Businesses | Accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
 
Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?Digital Transformation - Why? How? What?
Digital Transformation - Why? How? What?
 
Five keys to marketing's "new golden age"
Five keys to marketing's "new golden age"Five keys to marketing's "new golden age"
Five keys to marketing's "new golden age"
 
On business capabilities, functions and application features
On business capabilities, functions and application featuresOn business capabilities, functions and application features
On business capabilities, functions and application features
 
Practical Application of Business Architecture
Practical Application of Business Architecture Practical Application of Business Architecture
Practical Application of Business Architecture
 

Similar to How to use Business Model Canvas to design projects

Netforte Company Presentation
Netforte Company Presentation Netforte Company Presentation
Netforte Company Presentation
LucieColt
 
Innovation as a Discipline - Can innovation be managed?
Innovation as a Discipline - Can innovation be managed?Innovation as a Discipline - Can innovation be managed?
Innovation as a Discipline - Can innovation be managed?
Lukasz Paciorkowski
 
Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023
Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023
Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023
Wellingtone
 
Tree of Business
Tree of BusinessTree of Business
Tree of Business
treeofbusiness
 
Aau entrepreneurship+innovation - sept13
Aau   entrepreneurship+innovation - sept13Aau   entrepreneurship+innovation - sept13
Aau entrepreneurship+innovation - sept13
Johan Winbladh
 
RDEC | Global Energy Management and Leadership
RDEC | Global Energy Management and LeadershipRDEC | Global Energy Management and Leadership
RDEC | Global Energy Management and Leadership
Richard Diks
 
Branding Services Proposal PowerPoint Presentation Slides
Branding Services Proposal PowerPoint Presentation SlidesBranding Services Proposal PowerPoint Presentation Slides
Branding Services Proposal PowerPoint Presentation Slides
SlideTeam
 
IIG Portfolio.Issue1
IIG Portfolio.Issue1IIG Portfolio.Issue1
IIG Portfolio.Issue1
Eugene Nizeyimana
 
Business Agility: Accelerating Business Innovation & Transformation
Business Agility: Accelerating Business Innovation & TransformationBusiness Agility: Accelerating Business Innovation & Transformation
Business Agility: Accelerating Business Innovation & Transformation
Cory Smith
 
Branding Design Proposal Template PowerPoint Presentation Slides
Branding Design Proposal Template PowerPoint Presentation SlidesBranding Design Proposal Template PowerPoint Presentation Slides
Branding Design Proposal Template PowerPoint Presentation Slides
SlideTeam
 
O365Con19 - Be The Protagonist of Your Modern Workplace - Corinna Lins
O365Con19 - Be The Protagonist of Your Modern Workplace - Corinna LinsO365Con19 - Be The Protagonist of Your Modern Workplace - Corinna Lins
O365Con19 - Be The Protagonist of Your Modern Workplace - Corinna Lins
NCCOMMS
 
Dezyne Technologies Corporate Profile 2016 v1.2
Dezyne Technologies Corporate Profile 2016 v1.2Dezyne Technologies Corporate Profile 2016 v1.2
Dezyne Technologies Corporate Profile 2016 v1.2
Dheeraj Kaushik
 
ETCA_2
ETCA_2ETCA_2
ETCA_2
PMI2011
 
Lets get digital
Lets get digitalLets get digital
Nicholas Lea
Nicholas LeaNicholas Lea
Nicholas Lea
Nicholas LeaNicholas Lea
Nicholas lea presentation
Nicholas lea   presentationNicholas lea   presentation
Nicholas lea presentation
Ark Group Australia Pty Ltd
 
Nicholas lea presentation
Nicholas lea   presentationNicholas lea   presentation
Nicholas lea presentation
Ark Group Australia Pty Ltd
 
Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)
Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)
Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)
Abdelrahman Elsheikh PMOC,PMP,CBAP,RMP,ACP,SP,MCITP,ITIL
 
EIS-PM-Devt-Services-Boot Camp_Combined (1)
EIS-PM-Devt-Services-Boot Camp_Combined (1)EIS-PM-Devt-Services-Boot Camp_Combined (1)
EIS-PM-Devt-Services-Boot Camp_Combined (1)
Thomas Squeo
 

Similar to How to use Business Model Canvas to design projects (20)

Netforte Company Presentation
Netforte Company Presentation Netforte Company Presentation
Netforte Company Presentation
 
Innovation as a Discipline - Can innovation be managed?
Innovation as a Discipline - Can innovation be managed?Innovation as a Discipline - Can innovation be managed?
Innovation as a Discipline - Can innovation be managed?
 
Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023
Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023
Sponsors: The Final Frontier of PPM Development - Wellingtone | FuturePMO 2023
 
Tree of Business
Tree of BusinessTree of Business
Tree of Business
 
Aau entrepreneurship+innovation - sept13
Aau   entrepreneurship+innovation - sept13Aau   entrepreneurship+innovation - sept13
Aau entrepreneurship+innovation - sept13
 
RDEC | Global Energy Management and Leadership
RDEC | Global Energy Management and LeadershipRDEC | Global Energy Management and Leadership
RDEC | Global Energy Management and Leadership
 
Branding Services Proposal PowerPoint Presentation Slides
Branding Services Proposal PowerPoint Presentation SlidesBranding Services Proposal PowerPoint Presentation Slides
Branding Services Proposal PowerPoint Presentation Slides
 
IIG Portfolio.Issue1
IIG Portfolio.Issue1IIG Portfolio.Issue1
IIG Portfolio.Issue1
 
Business Agility: Accelerating Business Innovation & Transformation
Business Agility: Accelerating Business Innovation & TransformationBusiness Agility: Accelerating Business Innovation & Transformation
Business Agility: Accelerating Business Innovation & Transformation
 
Branding Design Proposal Template PowerPoint Presentation Slides
Branding Design Proposal Template PowerPoint Presentation SlidesBranding Design Proposal Template PowerPoint Presentation Slides
Branding Design Proposal Template PowerPoint Presentation Slides
 
O365Con19 - Be The Protagonist of Your Modern Workplace - Corinna Lins
O365Con19 - Be The Protagonist of Your Modern Workplace - Corinna LinsO365Con19 - Be The Protagonist of Your Modern Workplace - Corinna Lins
O365Con19 - Be The Protagonist of Your Modern Workplace - Corinna Lins
 
Dezyne Technologies Corporate Profile 2016 v1.2
Dezyne Technologies Corporate Profile 2016 v1.2Dezyne Technologies Corporate Profile 2016 v1.2
Dezyne Technologies Corporate Profile 2016 v1.2
 
ETCA_2
ETCA_2ETCA_2
ETCA_2
 
Lets get digital
Lets get digitalLets get digital
Lets get digital
 
Nicholas Lea
Nicholas LeaNicholas Lea
Nicholas Lea
 
Nicholas Lea
Nicholas LeaNicholas Lea
Nicholas Lea
 
Nicholas lea presentation
Nicholas lea   presentationNicholas lea   presentation
Nicholas lea presentation
 
Nicholas lea presentation
Nicholas lea   presentationNicholas lea   presentation
Nicholas lea presentation
 
Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)
Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)
Agile Mindset (عقلية وطرق التفكير في الإدارة الرشيقة للمشاريع)
 
EIS-PM-Devt-Services-Boot Camp_Combined (1)
EIS-PM-Devt-Services-Boot Camp_Combined (1)EIS-PM-Devt-Services-Boot Camp_Combined (1)
EIS-PM-Devt-Services-Boot Camp_Combined (1)
 

More from Jörgen Dahlberg

The customer card
The customer cardThe customer card
The customer card
Jörgen Dahlberg
 
The idea card
The idea cardThe idea card
The idea card
Jörgen Dahlberg
 
The Brand Canvas
The Brand CanvasThe Brand Canvas
The Brand Canvas
Jörgen Dahlberg
 
The Change Canvas
The Change CanvasThe Change Canvas
The Change Canvas
Jörgen Dahlberg
 
Effektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingen
Effektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingenEffektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingen
Effektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingen
Jörgen Dahlberg
 
My customer journey with community skis
My customer journey with community skisMy customer journey with community skis
My customer journey with community skis
Jörgen Dahlberg
 
How To Use Lego To Illustrate Ea
How To Use Lego To Illustrate EaHow To Use Lego To Illustrate Ea
How To Use Lego To Illustrate Ea
Jörgen Dahlberg
 
Tumregler FöR Ea 20090915
Tumregler FöR Ea 20090915Tumregler FöR Ea 20090915
Tumregler FöR Ea 20090915
Jörgen Dahlberg
 
Dashboard For Enterprise Architects
Dashboard For Enterprise ArchitectsDashboard For Enterprise Architects
Dashboard For Enterprise Architects
Jörgen Dahlberg
 
Rate Of Change In Solution Space
Rate Of Change In Solution SpaceRate Of Change In Solution Space
Rate Of Change In Solution Space
Jörgen Dahlberg
 
Using models for reasoning about the E in EA
Using models for reasoning about the E in EAUsing models for reasoning about the E in EA
Using models for reasoning about the E in EA
Jörgen Dahlberg
 

More from Jörgen Dahlberg (11)

The customer card
The customer cardThe customer card
The customer card
 
The idea card
The idea cardThe idea card
The idea card
 
The Brand Canvas
The Brand CanvasThe Brand Canvas
The Brand Canvas
 
The Change Canvas
The Change CanvasThe Change Canvas
The Change Canvas
 
Effektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingen
Effektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingenEffektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingen
Effektanalysen stödjer det fjärde steget i den agila verksamhetsutvecklingen
 
My customer journey with community skis
My customer journey with community skisMy customer journey with community skis
My customer journey with community skis
 
How To Use Lego To Illustrate Ea
How To Use Lego To Illustrate EaHow To Use Lego To Illustrate Ea
How To Use Lego To Illustrate Ea
 
Tumregler FöR Ea 20090915
Tumregler FöR Ea 20090915Tumregler FöR Ea 20090915
Tumregler FöR Ea 20090915
 
Dashboard For Enterprise Architects
Dashboard For Enterprise ArchitectsDashboard For Enterprise Architects
Dashboard For Enterprise Architects
 
Rate Of Change In Solution Space
Rate Of Change In Solution SpaceRate Of Change In Solution Space
Rate Of Change In Solution Space
 
Using models for reasoning about the E in EA
Using models for reasoning about the E in EAUsing models for reasoning about the E in EA
Using models for reasoning about the E in EA
 

Recently uploaded

Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
itnewsafrica
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait CityAbortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
maishakhanam230
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
Quibble
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
hrajkumar444
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
Enterslice
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
SalmanTahir60
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
mcdopex6
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
Gokul Rangarajan
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
Western Alaska Minerals Corp.
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
lawrenceads01
 
MEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final PresentationMEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final Presentation
PhysicsUtu
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
rsonics22
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
PraghyaBhandari
 

Recently uploaded (20)

Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  BankingCheslyn Jacobs- TymeBank: Building Consumer Trust in Digital  Banking
Cheslyn Jacobs- TymeBank: Building Consumer Trust in Digital Banking
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait CityAbortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
Abortion pills in Kuwait))௵+918133066128௹Get Cytotec Pills IN Kuwait City
 
Discover who your target audience is and reach them
Discover who your target audience is and reach themDiscover who your target audience is and reach them
Discover who your target audience is and reach them
 
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATIONTHE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
THE IMPORTANCE OF CODING IN DEVOPS EXPLANATION
 
Guide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in SingaporeGuide to Obtaining a Money Changer License in Singapore
Guide to Obtaining a Money Changer License in Singapore
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
 
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdfBBA Final SML 501 INTERNATIONAL BUSINESS .pdf
BBA Final SML 501 INTERNATIONAL BUSINESS .pdf
 
What is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneurWhat is Venture Client for Startup entrepreneur
What is Venture Client for Startup entrepreneur
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
WAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdfWAM Corporate Presentation July 2024.pdf
WAM Corporate Presentation July 2024.pdf
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAAPETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
PETAVIT MICHAEL TAY.pdfAAAAAAAAAAAAAAAAAAAA
 
MEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final PresentationMEA Union Budget 2024-25 Final Presentation
MEA Union Budget 2024-25 Final Presentation
 
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdfA STUDY OF MUTUAL FUND  OF BANK OF INDIA .pdf
A STUDY OF MUTUAL FUND OF BANK OF INDIA .pdf
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
foodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docxfoodgasm restaurant and Bar pune road.docx
foodgasm restaurant and Bar pune road.docx
 

How to use Business Model Canvas to design projects

  • 2. The Project Business Model Foundation Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 The closer an aspect is to the project the higher the importance Eva Kammerfors Change Designer evakammerfors@hotmail.com Jörgen Dahlberg Change Designer jorgen.dahlberg@gmail.com A project is a delivery format for change acceleration and gives people and organizations possibilities to focus on a specific result with a specific timeline and dedicated resources. However, we have during the years found that projects often are "over-organized" in terms of action plans, WBSs', reporting structures and so much focuses on the solution instead of the actual result. The key to success as we believe is to actually use the same design pattern as we do when we design companies and organizations, namely the Business Model Canvas. With this approach, we ensure that we know what we are doing when we decide to perform a change in project delivery format, we will ensure we get the right people on board and - last but not least - we know that we are delivering VALUE to our customers, not only (technical) solutions."
  • 3. Key Partners Key Activities Key Resources Value Propositions Stakeholder Relationships Stakeholder Segments Channels Cost Structure Revenue Streams The Project Business Model Canvas Designed for: Designed by: On: Iteration The Project Business Model Canvas is innovated on ideas from www.businessmodelgeneration.com Who will benefit or not from this project? How will we engage with our stakeholder segments? How and where will we deliver the results of the project? What revenues (monetary and non- monetary) do we expect the project to tap into for financing? What costs does the project incur? The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 What results will this project deliver and when are they expected to be released? 1.0 What resources do we need to plan, build and run? What key activities do we need to ensure? Who are involved in the project? Sponsor Users Project members ... Steering group Customers ... ... ... .... ... ... ... Consulting Initial funding What effects (monetary and non-monetary) do we expect the project deliver and when What revenues (monetary and non- monetary) do we expect the project to tap into for financing? Effects Result # Effect # A 12% increase in sales 2014 New Processes in customer care by Q2 2013 Great people Project management Partnership Internet
  • 4. The Project Business Model Profile Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 The closer an aspect is to the project the higher the importance Time Cost Quality Risk Capabi lity Project
  • 5. The Project Business Model Results Designed for: Designed by: On: Iteration Innovated on ideas from http://enklare.files.wordpress.com/2010/09/business_model_canvas_poster_3-002.png The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 A 12% increase in sales 2014 ... ... New Processes in customer care by Q2 2013 Updated roles and skills New incentives model The results the project will create to enable the effect to be released by the stakeholder
  • 6. The Project Business Model Timeline Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 Each effect and result is related to the master timeline The best customer care in the business New Processes in customer care Updated roles and skills New incentives model 2013 Sep 09 2014-Q3/Q42013-Q3/Q42013-Q1/Q2 2014 Dec 12 2014-Q1/Q2 .A 12% increase in sales 2014 ... ...
  • 7. The Project Business Model Sprintlines Designed for: Designed by: On: Iteration Innovated on ideas from http://enklare.files.wordpress.com/2010/09/business_model_canvas_poster_3-002.png The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 New Processes in customer care by Q2 2013 Updated roles and skills New incentives model Each sprint is connected to the results the project will create Map out processes in scope Develop new processes Train people in new processes Develop roles Develop skills packages. 2013-Q42013-Q22013-Q1 2013-Q3 Negotiate new incentives Develop new incentives Evaluate performance
  • 8. Enhancers + Silencers - The Project Business Model SWOT Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 Forces originating from stakeholders elsewhere Forces originating from you and your organisation Key Partners • World class people with a determination to make the change happen • Access to great trainers and understanding coaches Key Resources • Excellent tools and methods Key Activities • A mission based assignment • A strong emphasis on change management Stakeholder segment • A strong customer base which yearn for the new services the change will deliver Relationships • Excellent suppliers with strong tool and methodology offers Channels • The trend in the industry points to the chosen technology base Key Partners • A culture where people take on too much • Middle management a part of the problem to be addressed Key Resources • To much focus on cost and to little focus on quality Key Activities • Unclear strategic intent Stakeholder segment • The customer segmentation is collapsing Relationships • There is a price reduction wave in the market which look like it may turn into a race to the bottom Channels • ???
  • 9. Remove -Add + Grow ∧ Reduce ∨Building block Cost Structure Revenue Streams The Project Business Model Blue O' Strategy Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 Key Partners Key Activities Key Resources Value Propositions Stakeholder Relationships Stakeholder Segments Channels Grow the relationship between the project members and suppliers Create a new way of segmenting the customers into partners Remove the dependency on the current segmentation Ensure the continued solution focus on the currently used channels Enable the strategic voice by ensuring weekly leadership participation Use the strong T&M to enable members to do quality work Add direct reporting to leadership Reduce cost by using internal resources
  • 10. The Project Business Model Principles Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 0.2 Each arrow is a principle we consider in all our planning and actions UrgencyPower Legitimacy Envision our footprint Our Projects Enable our members Engage our stakeholders
  • 11. UsersPartnersCustomers The Project Business Model Stakeholder Groups Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 Each golden circle is a segment we need to focus our efforts on. Sponsors Projects UrgencyPower Legitimacy
  • 12. Our CustomersOur Sponsors Our Partners Our UsersBuilding block Cost Structure Revenue Streams The Project Business Model Stakeholder Impact Designed for: Designed by: On: Iteration The knowledge project "Project Business Model" Jörgen Dahlberg, Eva Kammerfors 2013 1.0 Key Partners Key Activities Key Resources Value Propositions Stakeholder Relationships Stakeholder Segments Channels Select the value propositions based on the effects sought Influence the selection of our value propositions Influence the design of service, services and products Proximity between partners and customers Proximity between partners and customers Acceptance of the extended brand Selection of markets and segments Ability to service Selection based on cost Ability to service Selection based on ease of consumption Acceptance Order of execution Selection and acceptance Selection and acceptance Acceptance Reach Selection Cycles, flows and volume Ability to service
  • 13. If you have enjoyed the sample material you have seen and think that a joint effort could help change the world then don't hesitate to make contact. All the best. Jörgen and Eva