This document outlines assumptions for a startup business plan including target customers who have a need that can be addressed by a proposed solution. The business model assumes a specific paying customer and payment method. Primary competition and advantages over competitors are identified. Early adopter customer types and acquisition strategies are listed along with plans for acquiring most users. A key product risk and mitigation strategy are also noted.

1. Startup Assumptions
(keep it simple)

2. Target and Need Assumptions
I believe _________________ have a need to
_________________________________________.

3. Solution Assumption
This need can be solved with ________________
_________________________________________.

4. Business Model Assumptions
My paying customer is _____________________.
They will pay me via _____________________.

5. Competition Assumptions
My primary competition will be ______________
and ______________.
We will beat them in the market due to
__________________ and __________________.

6. Customer Assumptions Part 1
My early adopters will be ____________________.
I will acquire them through ___________________
__________________________.

7. Customer Assumptions Part 2
I will acquire the majority of my users/customers
through _______________________ and
________________________.

8. Product Assumptions
My biggest product risk is ___________________.
We will solve this through ____________________
______________________________.