Testing the effectiveness of the combination of my main products and ancillary texts

1. TESTING MY FILM
PROMO PACKACAGE
AUDIENCE FEEDBACK

2. RESPONDENT 1
 The lighting in the poster
reflects the genre of the
film portrayed more
obviously in the trailer
 Your poster and magazine
show two sides of the
character well
 The font of the title
connotes to the horror of
the whole film through the
poster and trailer

3. RESPONDENT 2
 All your products have the
main character showing
the link between all of
them
 The font on the poster and
magazine for the title of
the film is similar in the
trailer so is effective for
the audience
 The poster is obvious of
the horror genre and so is

4. RESPONDENT 3
 The poster has dark
lighting which makes the
meaning apparent but the
magazine is a bit
confusing as she is
smiling
 You have used the same
colour scheme for you
poster and magazine
 The font for the title of the
film is consistent
 The saw in the poster
should have been used in
the trailer

5. RESPONDENT 4
 The genre of the movie
is clear from the poster
 Using the starring
person on all your
products is effective
 The lighting in the poster
is similar to the trailer, its
dark and scary
 The fast pace editing
makes me jumpy and
scared

6. EXISTING FILM
PROMO PACKACAGES
POSTERS/MAGAZINES/TRAILERS

7. THE AVENGERS
Here is an example of a film promotion that uses a variety of the characters for their distribution on ‘Empire’ magazine which is
similar to ours as we have a poster that uses a different character on the front., whereas the rest use the same main character.
As you can see on both film posters the same font is used and also there is a manifestation of the main characters similarly with
ours where we use the same font and emphasise the main character of the film.

8. FRIDAY THE 13TH
Here is an example of a film that shows a wide distribution with its poster
along with the consistent use of the iconic mask also shown in the trailer.
Although the title in the trailer is not a similar font the film poster, all three
film posters actually use the same font even for the foreign poster making it
almost like a brand for the film. Similarly, the in my promo package there
was a constant use of the same font style for the title and also the use of
From my
research and
planning