Audience research results from survey undertaken

1. Audience Research
Results
Total Respondents - 22
https://www.surveymonkey.com/analyze/Y7FUu1LgBkxVxNExq_2FTrDnD_2B1CSk9M2YK_2FmN9dFaLmU_3D

2. 73.91%
4.35% 8.70%
0%
8.70%
0.00% 4.35%
Age
10 to 21
22 to 30
31 to 40
41 to 50
51 to 60
61 to 70
70 or older
Here we can see that the vast majority of the people that completed the survey
were from the age of 10-21. Therefore, I have taken into account that there may
be more responses to questions that appeal to the younger generation, for
example, the types of genres that appeal to the younger generation are mainly
that of rap and R&B, and also the amount of music videos watched may be
higher. In addition to this, I have received results from a wide variety of ages,
whom have also given mixed responses.

3. Age Amount of people
17
0
1
2
2
0 0
10 to 21
22 to 30
31 to 40
41 to 50
51 to 60
61 to 70
70 or older
As you can see here, there were a total of 23 responses, and the majority of
them from a younger generation. As a result of this, I have also taken into
account the amount of false responses, for example, I didn’t ask anyone beyond
the age of 70 to fill out the survey, suggesting that this is not an accurate and
genuine response, causing me to not take into account that particular
response.

4. 17.39%
17.39%
26.09%
17.39%
4.35%
4.35%
13.04%
Genre
R&B
Rap
Rock
Indie
Classical
Pop
Other
Here we can see that there were very mixed responses to this question. The
genre of rock however, has come out as the most popular, additionally, I have
taken into account that the most popular genres for 10-21 year olds, which is
that of R&B and rap, which may suggest why these genres were also high. Rock
and pop were also the most popular across all of the age ranges.

5. 4
4
6
1
1
4
3
Genre Amount of People
R&B
Rap
Rock
Indie
Classical
Pop
Other

6. 1. Soul and folk - expect to see the musician, in a setting - city, country – OTHER – 51-
60
2. Question skipped - R & B – 10-21
3. Good choreography – POP - 10-21
4. I would expect to see the band/artist and if not that; a lot of imagery related to the
band/artist – ROCK - 10-21
5. Question skipped – Other - 10-21
6. The general convections- such as cars, a lot of bragging about money, typical
stereotypes of artists via mise en scene – RAP - 10-21
7. Images and performance – POP – 51-60
8. Lots of narrative and themes from the song expressed in the videos – ROCK - 10-21
9. Singing, dancing etc – POP – 41-50
10. As I prefer a more light hearted rock, I would prefer a performance based video, that
is light hearted and almost comical – ROCK - 31-40
11. Something that explains the song or go with the song – INDIE - 10-21
12. The band/artist performing. A distinct look to the video (colour schemes etc) – ROCK
– 31-40
13. Men with money guns cars girls drugs – RAP - 10-21
14. Large Italian men alongside large orchestras – CLASSICAL - 10-21
15. Question skipped – POP - 10-21
16. Fast Cars, bling, direct mode of address – RAP - 10-21
Here we can see the multiple results of what one may expect to see in a music video of
there favourite genre. I have had to cut down the results from 22 respondents, as some
people gave inappropriate and inaccurate responses, which were all based around the age
range of 10-21, and mostly linked to the general conventions seen in a rap and R&B
music video, this can be seen for example in question 6. furthermore, the respondents of
the rock genre are the most helpful, due to the variety of preferences.

7. 40.91%
18.18%
40.91%
Performance or Narrative
Perfomance
Based
Narrative Based
Both
The responses to this question
are also relatively mixed, with
most of the responses preferring
performance based videos or
both. However, it would seem
that the majority of 10-21 year
olds favoured a performance
based video, due to the
stereotypical conventions of rap
and R&B videos. In addition to
this, it is apparent that the
majority of people do not prefer
a purely narrative video.
Answer Choices– Responses–
–Performance based 40.91%
9
–Narrative based 18.18%
4
–Both 40.91%
9
Total 22

8. How Often Do You Watch Music
4.55%
45.45%
36.36%
13.64%
Videos
Never
1 to 2 per
week
3 to 4 per
week
5 + per week
Here we can see that the majority of
people only watch 1-2 music videos a
week, yet there are is still a lot of
people who watch 5 or more music
videos a week. However, the majority
of people who watch music videos 5
or more times a week are that of a
younger generation, with all but one
of them being in the 10-21 age range.
That taken into account, we can see
that a music video would appeal far
more to someone of a younger age.
Answer Choices– Responses–
–Never 4.55%
1
–1-2 per week 45.45%
10
–3-4 per week 13.64%
3
–5+ per week 36.36%
8
Total 22

9. How Videos Are Watched
4.55%
95.45%
9.09%
31.82%
I don't
Youtube
TV
Other
Answer Choices– Responses–
–I don't 4.55%
1
–Youtube 95.45%
21
–TV 31.82%
7
–Other 9.09%
2
Total Respondents: 22
The vast majority of the
ways in which music
videos are watched are
clearly through YouTube.
Although a number of
people also put TV, the
types of music played on
TV are generally that of a
dance, pop and R&B
genre, which is why only
people from the ages of
10-21 chose this option.