12. This is my back cover that was chosen. This was the reason because it contrast with the front cover but still shows synergy as it is a location shot that matches the genre of music the artist portrays which is Hip-Hop. This is Ariba’s advert that we chose as a group to market our final product of the music video. This is due to the tremendous amount of synergy between the digi-pack as a whole and this advert. During construction she placed a little picture of the front cover which showed a great response by our target audience.
13. This is Ariba’s chosen inside cover. This shows synergy and relationship with the back cover as the same shades of colour are used. Also, our target audience responded greatly to the picture on the left hand side as it looked very appealing. Synergy is very important to us with respect to choosing a final set because there has to be an evident relationship and correlation between the two things, otherwise it will be unrecognisable by our target audience. This confusion is what we aim to avoid therefore when choosing a final digi-pack we made sure we had strong connections between the front, back, inside and advert.
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20. Here are additional comments that we gathered from posting our video on YouTube. These comments along with the answers from the focal group all helped with the final project. These are all the views we got in the space of 2 weeks of being published. Based on the popularity of our product due to posting the advert and CD cover on social network sites, we were bound to get a lot of people watching. The person that commented thought that continuous shot was considered boring, however we adapted and modified our video so that we edited close ups with medium close-ups with the camera positioned in a different angle. Audience feedback on music video via YouTube This person has explained that they feel the background of the performance in front of the camera shouldn’t be pink because it clashes with his vibe, but I feel that it brings out another side of our artist and makes him stand out since he is wearing darker clothing.
![[object Object],[object Object],Chris Brown and Eminem both wearing typical clothes that fit the Hip-Hop genre (hoodie and jeans). In this 2 pair of shots, I have used the Devlin Brainwashed video which integrated the elements that we wanted to achieve through the used of close-ups and medium close-ups. My artist fits the Hip-Hop genre by conforming to the mainstream outfit usually worn.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)