1. 1. Supporting CS team by working with agency colleagues to devise campaigns that meet the client's brief and budget
2. Improving pitch process by providing ad-hoc reporting and analysis on clients and competition as requested
3. Assisting in various brainstorms and sitting in on internal briefing sessions and meetings
Clients:
1. Improved brainstorming effectiveness through design of a brainstorming gamebook in InDesign and iBooks Author
2. Proactively enriched culture through a proposal utilizing gamification to motivate employee productivity and agency efficiency
3. Built charismatic brands through shopper journey analysis, campaign development and execution
4. Clarified shopper purchasing behavior through market visit experiments
5. Increased pitch success ratio through engaging presentations, creatively articulating ideas, concepts and communication strategies
Clients:
1. Boosted sales revenue of existing dealer channel by 70% and added 8 new major accounts in 24 months
2. Streamlined procedures for reporting of sales figures and monthly marketing research to CEO in Japan
3. Improved customer awareness and consideration through development of promotional material from concept to finalized output
4. Reduced quotation and delivery time through development of a database system
1. Increased subscriber base for publications by researching new company accounts and individual senior management details
2. Reduced return subscriptions by contacting new and existing subscribers and updating records
3. Accelerated induction process by training new employees on the database system
4. Increased subscriber reach through addition of new subscribers into database system
1. Increased retail coverage from 1 location to 7, including a catering delivery service through careful sub-franchisee negotiation
2. Reduced sub-franchisee operating costs through assistance with promotional materials, staff hires, and market research
3. Drove awareness through Omni-channel seasonal campaigns and grand openings, reporting ROI directly to CEO and MD
4. Minimized HQ operating costs through aggressive supplier partnerships, freelancer and intern staff hires, and PR relationships
5. Diversified business through horizontal business expansion via catering business model and new product launches
Social psychology
Behavioral economics
Outdoor trekking
Nov. 2014 - Present,
TBWARAAD,
Dubai, UAE,
Client Servicing Intern
Oct. 2013 - Jun. 2014,
Geometry Global,
Dubai, UAE,
Planning Intern
Jul. 2010 - Jul. 2012,
EMLIQ Gen. Trading,
Dubai, UAE, Director of
Sales and Marketing
Oct. 2010 - Apr. 2011,
ITP Publishing,
Dubai, UAE,
Data Executive
Nov. 2009 - Aug. 2010,
YogurBerry,
Dubai, UAE,
Marketing Coordinator
Learning’s
Education
Model Thinking Project Mgmt.
100% 25%
Coursera.org hbr.org
Travel
Gamification
100%
Scott E. Page Prof. at:
Coursera.org
Kevin Werbach Prof. at:
Knowledge & Interests
Photography
Gamification
Computer Skills
Personal Skills
Language Skills
2010 - 2012, University of Wollongong in Dubai,
Masters of Strategic Marketing
2006 - 2009, American University in Dubai, Bachelor
of Business Administration, concentration in Marketing
Problem
Solving
Experience
Traditional
CV