SlideShare a Scribd company logo
New Customer Acquisition Series
Profitable Tactics Brands Should Be Using to Find New Audiences in 2019
9:30 - 9:45 am PT
TINUITI PRESENTS:
MEASURING TOP FUNNEL
11 - 11:45 am PT
TINUITI PRESENTS:
FULL FUNNEL DISPLAY
Today’s Timeline
TINUITI PRESENTS:
SHOPPING FOR NEW USERS
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 pm PT
TINUITI PRESENTS:
TOP OF FUNNEL SEARCH STRATEGIES
TINUITI PRESENTS:
IMPORTANCE OF AN
INTEGRATED MEDIA STRATEGY
Today’s Logistics
● Session recording and slides will be sent
● Log back in anytime with same link
● Resources available as handouts
Persephanie Arellano
Webinar Coordinator
Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
Today’s Speakers
Austin Wisner
Sr. Director,
Integrated Media Strategy
Agenda
Understanding and Focusing on Your Audience
Plan for People, Not Channels
Measure Success
Do you currently have an Integrated
Media Strategy in place?
Poll Question
● Yes
● No
Who are your customers and
what do they want from you?
Do You Know Your Customer?
Past
Purchaser
New
Customers
Returning
Customers
Segmentation is only as good as your data
Solid customer data
is the key to a
successful targeting
& segmentation
strategy
Understanding Your Customer
Journey
Not linear anymore
35%
CONTENT
81%
CONTENT
70%
CONTENT
CONTENT
64%
Leveraging Audience Data
Source: Forbes Insights
13%percentage of
companies
maximizing their
available customer
data
Source: Forbes Insights
CDP & CRM
Copyright 2017 - Q4 Amazon Virtual Summit
The Power of Positioning
Brand Messaging
● Tell your brand story
● Develop your brand aesthetic & tone
● Establish brand equity
● Communicate key elements of your brand
Product Messaging
● Communicate the main reasons to buy
● Describe product complexities
● Address product-related FAQs
Brand
Message
Product
Message
Budget Allocation and
Diversification
Budget Allocation and Diversification
● Planning against objectives
● Move away from “channel”
budgeting to “objective” or
“audience” budgeting
How to Measure Success
Measuring of Goals & KPI
Macro MicroVS
Schedule Your 1:1
Strategy Evaluation
Q & A
Austin Wisner
Sr. Director,
Integrated Media Strategy
9:30 - 9:45 am PT
TINUITI PRESENTS:
MEASURING TOP FUNNEL
11 - 11:45 am PT
TINUITI PRESENTS:
FULL FUNNEL DISPLAY
Today’s Timeline
TINUITI PRESENTS:
SHOPPING FOR NEW USERS
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 pm PT
TINUITI PRESENTS:
IMPORTANCE OF AN
INTEGRATED MEDIA STRATEGY
TINUITI PRESENTS:
TOP OF FUNNEL SEARCH
STRATEGIES

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IMS | New Customer Acquisition Series

  • 1. New Customer Acquisition Series Profitable Tactics Brands Should Be Using to Find New Audiences in 2019
  • 2. 9:30 - 9:45 am PT TINUITI PRESENTS: MEASURING TOP FUNNEL 11 - 11:45 am PT TINUITI PRESENTS: FULL FUNNEL DISPLAY Today’s Timeline TINUITI PRESENTS: SHOPPING FOR NEW USERS 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: TOP OF FUNNEL SEARCH STRATEGIES TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY
  • 3. Today’s Logistics ● Session recording and slides will be sent ● Log back in anytime with same link ● Resources available as handouts Persephanie Arellano Webinar Coordinator
  • 4. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  • 5. Today’s Speakers Austin Wisner Sr. Director, Integrated Media Strategy
  • 6. Agenda Understanding and Focusing on Your Audience Plan for People, Not Channels Measure Success
  • 7. Do you currently have an Integrated Media Strategy in place? Poll Question ● Yes ● No
  • 8. Who are your customers and what do they want from you?
  • 9. Do You Know Your Customer? Past Purchaser New Customers Returning Customers
  • 10. Segmentation is only as good as your data Solid customer data is the key to a successful targeting & segmentation strategy
  • 11. Understanding Your Customer Journey Not linear anymore 35% CONTENT 81% CONTENT 70% CONTENT CONTENT 64%
  • 12. Leveraging Audience Data Source: Forbes Insights 13%percentage of companies maximizing their available customer data Source: Forbes Insights CDP & CRM
  • 13. Copyright 2017 - Q4 Amazon Virtual Summit The Power of Positioning Brand Messaging ● Tell your brand story ● Develop your brand aesthetic & tone ● Establish brand equity ● Communicate key elements of your brand Product Messaging ● Communicate the main reasons to buy ● Describe product complexities ● Address product-related FAQs Brand Message Product Message
  • 15. Budget Allocation and Diversification ● Planning against objectives ● Move away from “channel” budgeting to “objective” or “audience” budgeting
  • 16. How to Measure Success
  • 17. Measuring of Goals & KPI Macro MicroVS
  • 19. Q & A Austin Wisner Sr. Director, Integrated Media Strategy
  • 20. 9:30 - 9:45 am PT TINUITI PRESENTS: MEASURING TOP FUNNEL 11 - 11:45 am PT TINUITI PRESENTS: FULL FUNNEL DISPLAY Today’s Timeline TINUITI PRESENTS: SHOPPING FOR NEW USERS 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY TINUITI PRESENTS: TOP OF FUNNEL SEARCH STRATEGIES