What does your portfolio need? A purely visual solution? A headline-driven campaign? Something emotional?

1. Creative Fire Drills
Let’s think fast on a few brands.

2. Agencies call
this process:
- Brainstorm
- Rumble
- Jam Session
- Ideation
- Lightening
Round

3. Why do we do this?
- Create as many ideas as possible
- Quantity  Quality
- Flexes the right side of your brain
- Preps for thinking-on-your-feet
- Pitches
- Last-minute client request
- ECD wants more ideas

4. If you want to learn more, there’s a book.
“The Do-It-Yourself Lobotomy:
Open Your Mind to Greater
Creative Thinking”
by Tom Monahan
“100 mph thinking”

6. We will have 3 fire drills for 3 different brands.
Each round will last 10 minutes.
- Work solo
- Write 1 idea on each post-it
- Write as many as you can
- Do not edit yourself
- Ask yourself, “What If?” to start each idea

7. Fire Drill #1

8. In 1948, 25-year-old
Charles Lazarus turned his
dream of creating a child-
oriented business into a reality.
Toys R Us invented the toy
store category over 65 years
ago.

9. But the company didn’t
see this coming:
Amazon + Walmart
- Deep discounts

10. Springboard:
Long live the joy of the toy store.
After all, Toys R Us is the biggest
toy store there is.

11. Springboard:
Long live the joy of the toy store.
Toys are emotional…
Start thinking!

12. Fire Drill #2

13. - Created in 1969
- Comes in 6 flavors
- White (Freshmint), Orange,
Blue (Powermint),
Red (Wild Cherry),
Wintergreen, Cinnamon Spice
- More than 40 billion people worldwide
eat Tic Tacs every day

14. Create a campaign
for Tic Tacs
Tic Tac mints are playful, fun…
fresh entertainment for your mouth

15. Fire Drill #3
The Elio Mission
To provide a fun-to-drive, super-economical, personal
transportation alternative, based on a list of consumer
focused “must-haves” that keep our vehicles affordable,
safe, and environmentally friendly.
We are committed to the American dream, creating
American jobs, and bringing American automotive
ingenuity to every vehicle we build.

17. Specs:
- 84 mpg
(drive from NYC
to Detroit)
- Only $6,800!
- Made in USA
- 3-wheeled
(seats 2)
- Comes in 7 colors

18. Create a campaign to let commuters
(who drive to work) know about the
awesomeness of The Elio.