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Activation: From thinking to tweaking it, how we do it at Spotify

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By Aurélie de St Preuve & Charlotte Andersson (Growth & Activation at Spotify) Inscrivez-vous au prochain meetup! — http://www.meetup.com/GrowthHackingParis Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/

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From thinking to tweaking,
how do we do it at Spotify
#Activation
GrowthHacking meetup #16
Wed, 27th of May, 2015
This is us.
Aurélie de Sainte Preuve
Charlotte Andersson
60 millions monthly active users
15 millions subscribers
58 markets
2 billion USD payback to the music industry
This is Spotify.
funnel
sign-up
sign-in
partnership
28 days
premium
free
markets
word of mouth
ACQUISITION
ACTIVATION
engagement
trial
registration
innovation
subscription
subscription
CONVERSION
RETENTION
payment provider
check-out
referral
This is Growth.
revenue
Engagement
This is Activation.
How we do things.

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Activation: From thinking to tweaking it, how we do it at Spotify