The document discusses what a brand manifesto is and provides examples. It states that a brand manifesto is more than just identifying what makes a brand unique, but rather it is a plan for a better world, a declaration of independence, and a moral compass that will guide and define the brand. It notes that a manifesto speaks in the collective voice and active voice, is prompted by a desire to change the status quo, and provides the framework for future decisions. Examples of brand manifestos from DuckDuckGo, Everlane, and NextDoor are then provided.