From Don Edward Beck & Christopher C. Cowan and illustration by Brandy Agerbeck

1. SurvivalSense
KinSpirits
PowerGods
TruthForce
StriveDrive
HumanBond
FlexFlow
GlobalView
popular name1
tier1
1
2
3
4
5
6
7
8
#1
1st
subsistence
2nd
being
loose bands
tribes
empires
pyramidal
delegative
egalitarian
interactive
global
structure1
survival
magic, safety
power, dominance
order, right & wrong
autonomy, achievement
approval, equality, community
adaptability, integration
compassion, harmony
motives1,2
0.1
10
20
40
30
10
1
0.1
% of
pop.2
0
1
5
30
50
15
5
1
% of
power2
archaic, instinctive, basic, automatic
animistic, tribalistic, magical, mystical
egocentric, exploitative, impulsive, rebellious
absolutistic, obedient, purposeful, authoritarian
materialistic, strategic, ambitious, individualistic
relativistic, personalistic, sensitive, pluralistic
systemic, conceptual, ecological, flexible
holistic, global
characteristics1,2
meme1
Beige
Purple
Red
Blue
Orange
Green
Yellow
Turquoise
Don Edward Beck & Christopher C. Cowan
illustration by Brandy Agerbeck, Loosetooth.com
Sources
1 Beck, Don Edward & Christopher C. Cowan,
Spiral Dynamics: mastering values, leadership, and change.
Blackwell Publishing, Oxford, 2006
2 Wilber, Ken, A Theory of Everything: an integral vision for
business, science, and spirituality. Shambala Publications, Boston, 2000.
Spiral
Dynamics
illustration by Brandy Agerbeck, Loosetooth.com
©
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0
0
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