This document discusses different worldviews throughout history based on Don Beck and Ken Wilber's Spiral Dynamics model. It describes 8 levels of existence from earliest to most evolved: Infrared, Beige, Power-Gods, Mythic Order, Print, Sensitive Self, Integrative-Yellow, and Integrative-Turquoise. Each level is characterized by its communication method, social structures, level of ego development, examples of where it can be seen today, and approximate percentage of the population and power it represents. The document aims to provide an overview of how worldviews have evolved from early tribal societies to more modern, holistic perspectives.

1. CONSCIOUSNESS
COMMUNICATION ENERGY
Worldview Through History

2. Acceptance of new ideas - phases
1. “idea is impossible because it violates the laws of science”
2. “idea is possible, but not very interesting, its effects are extremely irrelevant”
3. “its effects are much more influential than previously imagined”
4. “we were thinking about it first”
(Radin, 1997, p. 1 in Cacic, 2012:6).

3. CONSCIOUSNESS
COMMUNICATION ENERGY- BASE

4. Infrared (Wilber)
Oral Hunting gathering
Family kinship; ego is not fully formed
100.000 – 50.000 BC
Where seen: newborn babies
Mental ill adults, addicts; 0,1% population, 0% power
Beige (Beck)

5. Magical-Animistic
Oral/ drawing
Hunting gathering/
Horticulture
Tribes; 15.000 years ago; cause and effects poorly understood; living in
present; no abstraction, no classification, no concept of large numbers
Where seen: children 3-24 months
Belief in voodoo-like curses, blood oaths, ancient grudges, good luck
charms, family rituals, magical ethnic beliefs and superstitions; strong
in Third-World settings, gangs, athletic teams, and corporate "tribes."
10% of the population, 1% of the power.

6. Power – Gods
Oral/letter Horticulture
First forms of organizational life; ego is fully hatched; sense of
self that is entirely separated from others and world; world is
seen as a dangerous place ; currency of the world is power
Thinking is shaped by polar opposites
Where seen: in tribal societies; underprivileged areas, prisons,
The "terrible twos," rebellious youth, frontier mentalities,
feudal kingdoms, epic heroes, James Bond villains, gang
leaders, soldiers of fortune,
New-Age narcissism, wild rock stars, Atilla the Hun, Lord of the
Flies . 20% of the population, 5% of the power.

7. Mythic Order
Letter Agriculture
Mythic Order- Don
Beck
Where seen: Puritan America, Confucian China, Dickensian
England, Singapore discipline, totalitarianism, codes of chivalry
and honor, charitable good deeds, religious fundamentalism
(e.g., Christian and Islamic),
Boy and Girl Scouts, "moral majority," patriotism. 40% of the
population, 30% of the power.

8. Print
1. Industrial
revolutions - Coal
Scientific
Achievement
Machine metaphor
Where seen: The Enlightenment, Ayn Rand's Atlas
Shrugged , Wall Street, emerging middle classes
around the world, cosmetics industry,
trophy hunting, colonialism, the Cold War, fashion
industry, materialism, secular humanism, liberal self-
interest. 30% of the population, 50% of the power.

9. First generation of electronic communications -
telegraph, telephone, radio, film, TV
2. Industrial revolution –
oil; electricity
The Sensitive Self
Family as a guiding metaphor
Where seen: Deep ecology, postmodernism, Netherlands idealism,
Rogerian counseling, Canadian health care, humanistic psychology,
liberation theology, cooperative inquiry, World Council of Churches,
Greenpeace, animal rights, ecofeminism, post-colonialism,
Foucault/Derrida, politically correct, diversity movements,
human rights issues, ecopsychology. 10% of the population, 15% of the
power.
[Note: this is 10% of the world population. Don Beck estimates that
around 20-25% of the American population is green.]

10. Second generation of electronic communications –
Internet + Internet of things
Third industrial revolution - renewable
electricity
Integrative - Teal
Integrative –
Yellow by Don Beck
Yellow: Integrative . Life is a kaleidoscope of natural hierarchies
[holarchies], systems, and forms.
Flexibility, spontaneity, and functionality have the highest priority.
Differences and pluralities can be integrated into interdependent,
natural flows.
Egalitarianism is complemented with natural degrees of ranking
and excellence.
Knowledge and competency should supersede power, status, or
group sensitivity.
The prevailing world order is the result of the existence of different
levels of reality (memes) and the inevitable patterns of movement
up and down the dynamic spiral.
Good governance facilitates the emergence of entities through the
levels of increasing complexity (nested hierarchy). 1% of the
population, 5% of the power.

11. Vibrational – Unified field 0 Point Energy - Tesla
Integrative -
Turquoise
Turquoise: Holistic . Universal holistic system,
holons/waves of integrative energies; unites
feeling with knowledge; multiple levels
interwoven into one conscious system.
Universal order, but in a living, conscious
fashion, not based on external rules (blue) or
group bonds (green).
A "grand unification" [a "theory of everything"
or T.O.E.] is possible, in theory and in actuality.
Sometimes involves the emergence of a new
spirituality as a meshwork of all existence.
Turquoise thinking uses the entire Spiral; sees
multiple levels of interaction; detects
harmonics, the mystical forces, and the
pervasive flow-states that permeate any
organization. 0.1% of the population, 1% of
the power.

12. Vibrational – Unified field 0 Point Energy
Integrative -
Turquoise

13. Resources
• http://www.thethirdindustrialrevolution.com/
• http://spiraldynamics.org/
• http://rationalspirituality.com/articles/Ken_W
ilber_Spiral_Dynamics.htm
• http://vbm.isteaching.com/
• https://www.academia.edu/21852270/Model
_I_and_Its_Application_in_Customer_Segmen
tation