2. WHAT IS THE PURPOSE OF ADVERTISING?
To raise awareness
To encourage, persuade or
manipulate audience
To increase the demand for goods
& services
3. WHAT IS FALSE ADVERTISING?
Advertising information &
statements that are false &
misleading or even deceiving
customers
4. SOLUTION FOR ERADICATE FALSE
ADVERTISING?
Clearly spell out their expectation of
users/ visitors in the T&C section
“Certify” reviewers by permitting only
people who have bought a product to
review it.
