This document provides information on advertising and marketing strategies for local businesses. It discusses the three types of consumers (satisfied, dissatisfied, relocated) and two types of advertising (creative and directional). The document outlines reasons for advertising such as protection, prestige, and profit. It then discusses different advertising approaches like creative branding, directional advertising, internet advertising, and special offers/discounts. The document proposes working with a client to review their current strategies, identify areas for growth, and develop solutions to bring in new customers and generate more revenue.

2. Paragon Marketing and Promotions
Inc.
Proudly featuring
The Local Discount and
Coupon Club
Business Promotion

3. Advertising 101
When you are developing your business
advertising and marketing plan you need to
keep these 2 points in mind
 There are 3 types of consumers
 There are 2 types of advertising

4. Advertising 101
 A satisfied customer,
They will purchase your product or service
when there is a need.. They will also
recommend your business to others.

5. Advertising 101
 Dissatisfied customers,
This is a customer who has had an
unsatisfactory experience with a business,
their product or service and is looking for an
alternate local business to purchase from.

6. Advertising 101
 Relocated consumer,
This is a consumer new to the area.

7. Advertising 101
There are 3 basic reasons for advertising
Why Advertise
Protection Prestige Profit

8. Protection
 There is a competitor on every corner.
You need to stand out and separate your
business from the competition.

9. Prestige
 Every business develops a reputation based
on the quality of products and services
offered.

10. Profit
 It is essential to have a growing customer
base while retaining current customers to
continue to generate revenue.

11. Types of Advertising
 Creative
 Directional

12. Creative advertising
 Creative advertising is simply a seller looking
for a buyer.
 Also known as “Branding”

13. Directional Advertising
 Is a buyer looking for a seller. This consumer
is ready to make a purchase.

14. Internet advertising
 Consumers are looking for the biggest and
best bang for the dollar
 Knowledge is power.

15. Special offers and discounts
 Consumers are looking for local merchants
who offer discounts and savings on the
products they need or want.

16. Effective marketing strategy
 A presence in the creative advertising
category.
 A stronger presence in the directional
advertising category.
 An effective local internet marketing strategy.

17. Lets talk about your current advertising
and marketing strategies
How are you marketing your business
 In the creative Advertising category?
 In the Directional Advertising category?
 On the Internet?

18. Lets find the areas of potential growth
for your business
 By looking at your current clients and their
monetary value we will uncover areas of
growth.

19. Lets review
 Here is where you will actually see the
revenue potential your business can
generate.

20. The Solution
 Lets look at bringing in the customers we just
identified and generating that increase in
revenue.

21. The Value Story
 The Industry
 The Facts
 The Statistics

22. Features Benefits
 100000 emails sent to  Consumers have requested
coupons and discount offers
consumers who have via Email.
requested them.
 Exclusive  We only place one company
per industry. You are
Representation. exclusive. NO COMPITITION
 Email customers are in  Consumers who receive the
Email Blast are local
your shopping area. shoppers to your business
location

23. Getting Started
 Easy as 1, 2, 3.
 Based on the opportunity to bring in new
customers and the revenue this will generate,
lets look at some options for your coupon
and discount offers.