1. Evaluation of Results
At the end of the entire charity drive project, our group has managed to reach the target
of RM2000. We have sold a total of more than 200 cans of Arizona Iced Tea and provided
gaming sessions to customers as well. This is the P&L statement for our group.
Income Statement for Group A Business Charity Event
Revenue
Sales RM 2,220
Less: Cost of Goods Sold RM 1,221
Gross Profit RM 999
Add: Other revenues RM 36
: Donations RM 510
: Sponsorship RM 500
Adjusted Gross Profit RM 2,045
Less: Operating Expenses
Promotion Expenses RM 40
Total Operating Expenses RM 40
Net Profit RM 2,005
Product A Service A
Product A Service A
S. Price $10.00 $3.00
C. Price $5.50 $0.00
Units 222 12
Units 222 12
Rev $2,220.00 $36.00
Cost $1,221.00 $0.00

2. For this entire project, we sold the right product to the right kinds of people who were
all young adults. The Arizona can drink and gaming sessions were all suitable for young adults.
However, we did not expand our age group limit, meaning that we excluded the older adults,
who were not interested in consuming both the product and service that we have offered. We
were at the booth the entire time as well but the problem is we were not able to focus on more
than four customers at a time. We did not prepare any plastic bags for the Arizona drinks in the
case of customers buying more than three. Other than that, even if we were able to sell a lot of
these Arizona can drinks, there was no doubt that the price we have set for the drinks were too
expensive. We have made more mistakes than we were able to account for, as none of us were
experienced in situations like this. The only thing we were able to do the best is to smile, be
polite and be friendly with our customers, even if they do not purchase our products or use our
services.
If we were given a chance to repeat the entire project again, we would definitely set our
prices lower for a start. From there, we would figure out a way to provide the perfect packaging
for the huge cans of Arizona can drinks so that customers are able to carry these cans anywhere
they go with ease. After that we will try to stay focused on more than four customers at a time
so that we are able to fulfill their requests without letting them wait. We will also expand our
choices of products to sell so that different age groups of customers are able to get what they
want.