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TOP OF
MIND
AWARENESS
When someone
says…
SOFT DRINK
What is the First Brand that Comes to Mind?
According to Nielson
Scarbrough Ratings
Why did you think of those
brands?
They are
SUCCESSFULL
They are
SEEN EVERYWHERE
They “Own space in your mind.”
Which they Achieved through
Effective Awareness-Advertising!
How many people out of 100 could recall your
brand if only given the category of your business?
How does that number
compare with your
competition?
What is the #1 Reason
Businesses FAIL?
OBSCURITY!
Businesses Fail when they Don’t
sell enough Goods or Services at
the Right Price
A Business Fails….
When people want or need what a
business offers,, but people aren’t
aware the business exists or they
d...
Businesses Fail
Because they are
NOT TOP OF MIND
The Customer Funnel…..
Awareness
Consideration
Intention
Purchase
Awareness is the
first step and is
essential to the
succ...
How is Brand Awareness Achieved?
4 Keys to EFFECTIVE
Brand Awareness Advertising:
1. Reach Large Audiences
2. Reach Targeted
Audiences
3. Performed Consistently
Brand Awareness is a Marathon—NOT a Sprint!
4. Engages Emotion
Digital Signage Can Provide
Emotional Engagement
The results of a 2010 Arbitron Study show that when a viewer
of a Digital...
How Does Power of Pixels
help Local Businesses with
Top of Mind Awareness?
The process is simple…
High-Definition Advertising TVs are
strategically placed
in Popular Locations Around Town!
Then, We offer ad space on the TVs to incredible
local companies at an amazing price!
Features for advertisers:
1. High Definition Video Ad – Custom 15-
20 second, HD Video Ad…
2. REPETITION – Ads May Display...
1. Low Cost – Power of Pixels is very affordable in comparison
to other advertising. Lowest Cost per 1,000 views.
2. Exclu...
CAPTIVE AUDIENCE: Digital Screens are placed in Captive waiting
areas, combined with entertaining trivia and current locat...
22 Locations
12 in Greenwood/Southern Marion Cnty.
Downtown Indianapolis
Brownsburg
Columbus
Franklin
Nashville
Bloomington
Out of Home Digital Signage isn’t the only method of an
effective marketing plan, but it can be an essential and
affordabl...
Top of mind awareness for local biz
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Top of mind awareness for local biz

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How Top Of Mind Awareness works to raise Brand Awareness for local businesses and the Keys to Achieving it.

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Top of mind awareness for local biz

  1. 1. TOP OF MIND AWARENESS
  2. 2. When someone says… SOFT DRINK What is the First Brand that Comes to Mind?
  3. 3. According to Nielson Scarbrough Ratings
  4. 4. Why did you think of those brands? They are SUCCESSFULL
  5. 5. They are SEEN EVERYWHERE
  6. 6. They “Own space in your mind.” Which they Achieved through Effective Awareness-Advertising!
  7. 7. How many people out of 100 could recall your brand if only given the category of your business?
  8. 8. How does that number compare with your competition?
  9. 9. What is the #1 Reason Businesses FAIL?
  10. 10. OBSCURITY! Businesses Fail when they Don’t sell enough Goods or Services at the Right Price
  11. 11. A Business Fails…. When people want or need what a business offers,, but people aren’t aware the business exists or they don’t know enough about the business to consider it as an option
  12. 12. Businesses Fail Because they are NOT TOP OF MIND
  13. 13. The Customer Funnel….. Awareness Consideration Intention Purchase Awareness is the first step and is essential to the success of the other stages of the funnel.
  14. 14. How is Brand Awareness Achieved?
  15. 15. 4 Keys to EFFECTIVE Brand Awareness Advertising:
  16. 16. 1. Reach Large Audiences
  17. 17. 2. Reach Targeted Audiences
  18. 18. 3. Performed Consistently Brand Awareness is a Marathon—NOT a Sprint!
  19. 19. 4. Engages Emotion
  20. 20. Digital Signage Can Provide Emotional Engagement The results of a 2010 Arbitron Study show that when a viewer of a Digital Sign in the past 30 days was surveyed:
  21. 21. How Does Power of Pixels help Local Businesses with Top of Mind Awareness?
  22. 22. The process is simple… High-Definition Advertising TVs are strategically placed in Popular Locations Around Town!
  23. 23. Then, We offer ad space on the TVs to incredible local companies at an amazing price!
  24. 24. Features for advertisers: 1. High Definition Video Ad – Custom 15- 20 second, HD Video Ad… 2. REPETITION – Ads May Display in multiple business or school locations. 10 Business Locations will Display a Single Ad over 25,000 x/month.
  25. 25. 1. Low Cost – Power of Pixels is very affordable in comparison to other advertising. Lowest Cost per 1,000 views. 2. Exclusivity – Businesses have the opportunity to lock out the competition in most locations! 3. EXPOSURE – An ad running in 10 locations, reaches a potential viewing audience over 100,000 people per month! BENEFITS FOR ADVERTISERS
  26. 26. CAPTIVE AUDIENCE: Digital Screens are placed in Captive waiting areas, combined with entertaining trivia and current location information. The Ad cannot be turned off or discarded. BENEFITS FOR ADVERTISERS
  27. 27. 22 Locations 12 in Greenwood/Southern Marion Cnty. Downtown Indianapolis Brownsburg Columbus Franklin Nashville Bloomington
  28. 28. Out of Home Digital Signage isn’t the only method of an effective marketing plan, but it can be an essential and affordable component in a technological age that requires a cumulative effort of multiple channels to increase a Brand’s Awareness. Awareness is the key – that’s what Power of Pixels does…..Offers Mindspace

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