General Principles of Intellectual Property: Concepts of Intellectual Proper...
Business to Business By M. Taha Uddin Khan Ghori
1. M U H A M M A D TA H A U D D I N K H A N G H O R I
2. PALM OIL
Palm oil is an edible vegetable oils
derived from the reddish pulp of
the fruit of the oil palms, primarily
the African oil palm.
Palm oil is naturally reddish in
color because of a high beta-
carotene content.
7. MARKETING OBJECTIVE:
Our objective is to enhance and grow the sales of palm oil in cosmetic
and food industry, by giving them attractive and eye catching offers and
discounts.
TARGET AUDIENCE
Our target audience will be companies who have strong brand image
and have the flexibility to work with new suppliers, so that they give us
the opportunity to work with them. Companies we might be targeting
are,
10. COMMUNICATION
PRIMARY AND SECONDARY DEMAND
Primary demand for industry, cooking oil industry, food industry.
DIRECT AND INDIRECT ACTION
Price will give a direct action
Quality will give a indirect action
AWARENESS
good communication skills
Good listening skills
DESIRE
The quality we offer, is it particularly satisfying the need of the business user.
ACTION
The strategy and techniques that we are selecting, will they be appropriate to
fulfill the requirements of the user.
CATEGORY NEED
We should keep in mind why are we communicating, whether it is for reminding
that yes still we are here to serve you or to make a sale first time.
12. MEDIA STRATEGY
MEDIA SELECTION
Areas where we are marketing
How are we marketing – placement of billboards, shape of billboard, color of
billboard.
MINIMUM EFFECTIVE FREQUENCY
The least number of time you repeat an ad on t.v or other media to keep
yourself in the minds of the buyers.
EFFECTIVE REACH
No. of time the ad is repeated
Time at which ad is displayed
MEDIA VEHICLES AND AD UNITS
T.v ads
Personal meetings
Internet mean