Advertising aims to raise awareness and increase demand for goods and services, but false advertising provides misleading or deceiving information to customers. False advertising involves making false statements in ads. To reduce false advertising, companies should clearly outline expectations for users in terms and conditions and only allow reviews from people who have purchased the product.

1. CUSTOMERS & FALSE
ADVERTISING

2. WHAT IS THE PURPOSE OF ADVERTISING?
To raise awareness
To encourage, persuade or
manipulate audience
To increase the demand for goods
& services

3. WHAT IS FALSE ADVERTISING?
Advertising information &
statements that are false &
misleading or even deceiving
customers

4. EXAMPLE OF FALSE
ADVERTISING

6. SOLUTION FOR ERADICATE FALSE
ADVERTISING?
Clearly spell out their expectation of
users/ visitors in the T&C section
“Certify” reviewers by permitting only
people who have bought a product to
review it.