Adam LaFavre Niche Marketing

1. Adam LaFavre Explains the Art of Niche Marketing
Q: Is it more difficult these days for a new business to get off the ground?
Adam LaFavre: It can be. But if you are a fledgling entrepreneur in today’s economic
climate, here are a few tips that will help in creating demand and redefining the market.
Remember – no challenge is insurmountable.
Q: What are some tips and techniques?
Adam LaFavre: First, it’s important to identify the needs of the public. By understanding
the current market, entrepreneurs can gather knowledge and target shortcomings.
Listen clearly to consumers online through social-media channels and other outlets.
There you will find users discussing their recommendations, demands and complaints in
front of a large audience. Take notes.
Q: How do up and coming entrepreneurs ensure that their products or services rise
above the competition?
Adam LaFavre: It’s critical to offer consumers something they’ve never experienced
before. By focusing on value creation and identifying a unique niche, customers will feel
like they are people first.
Q: so, what’s the next step after this process is completed?
Adam LaFavre: Many new entrepreneurs forget how to tell a story. When positioning a
service or product that stands out in an established market, the odds are that it is a
distinct offering that will attract attention. Now, it’s time to shout this message from the
rooftops. Consumers are drawn to a truly interesting and unique story. By offering
background information along with a compelling narrative, your ability to be distinct in a
crowded marketplace will be increased.
Q: How can I let prospective customers know about these products or services?
Adam LaFavre: Once you’ve developed a distinct product or service, it’s important to
build demand and generate a healthy amount of buzz. One effective strategy is to
motivate a number of brand ambassadors – individuals that are motivated to share your
message. Offer them incentives for spreading the word – and remember to ask for
regular feedback.