1. Tel: (65) 6659 9887
john.kenworthy@celsim.com
www.celsim.com
Case study
BANK PERTANIAN MALAYSIA: Essence of Leadership
Bank Pertanian Malaysia (BPM), the Agricultural Bank of Malaysia, is a government-owned bank
in Malaysia. Its main role is to promote the agricultural sector through mobilisation of lending
facilities and savings in rural areas.
Since the approval of the Bank Pertanian Malaysia Bill for the Bank to be corporatised in
December 2007, BPM has been embarking on a new business direction to offer more competitive
and comprehensive financial products and venture into newbusiness activities, including life and
general insurance, credit card services, internet banking and currentaccount facilities.
The Challenge
CELSIM was asked to design and deliver a leadership programme to equip senior managers with
the tools and techniques to lead, coach and motivate themselves and their teams to transform
mindsets, catalyse change and ensure alignment with the new business direction of BPM.
The objective of the programme is to develop critical leadership capabilities in:
1. Coaching: rise to full leadership potential and unlock the potential of others to attain
corporate and personal goals, continually motivate top performers.
2. Communication: consistently get message across and influence all stakeholders,
overcome obstacles to change.
3. Influence: deal with unexpected conflicts fast and move on to income generating
activities, develop flexibility of approach to meet any situation as it arises.
The Solution
In partnership with Harry Tan, General Manager BPM Training Centre, we designed the Essence
of Leadership programme – combining highly interactive workshops, group coaching, role plays
and personal development activities – to address BPM’s culture and their business challenges.
This included:
 Examining leadership styles and choices through highly engaging activities to allow
participants to experience leadership dynamics with organisational awareness.
 Developing clarity, achievement orientation and flexibility of approach to motivate and
inspire self and others through compatible communications skills.
 Learning the skills of building deep, influential rapport with others and moving from
conflict to agreement and cooperation.
The Results
BPM senior managers gained the confidence, skills and knowledge to integrate the learning into
their business life to create deep sustainable change swiftly and easily and inspire commitment
and motivation from teams to achieve their own and the organisation’s goals.
Victor Cagampang (Head, Executive Development) summed up his satisfaction with our
leadership programme saying, “CELSIM has demonstrated its unique ability to tap into the human
potential and transform it into lasting results. In just six short months, I witnessed astounding
positive results! The one thing that was most noticeable was how these managers developed
significant clarity on their priorities and were much more confident and effective at removing road
blocks and executing activities."