1. Asher Williams  Page 1  Confidential
Asher Williams
Email: ash@coldmail.com Phone: 0500 321 123
Professional Manager  Qualified Coach  Trainer and Facilitator
Accredited to deliver Certificate IV in Frontline Management
Analytical and logical Leader with a core focus on the development of solutions that enhance
and drive business improvement. Influences culture and unites people to accomplish
collective purpose. Confidence in imparting advice on policy, education best practise and
training opportunities. Cited for an inherent customer focus, exceptional attention to detail
and inspired by coaching others to achieve their full potential.
Professional experience includes:
 Coach
 Mentor
 Change Manager
 Facilitator
 Presenter
 Trainer
Demonstrated strengths includes:
 Learning and Development
 Management Development
 Policy Management
 Stakeholder Engagement
 Strategic Leadership
 Workplace Coaching
Qualifications
Certificate IV in Training and Assessment, Childs Development Centre 2000
Ongoing Learning and Development
Personal Effectiveness Program, AIM 2014
Introduction to Social Media, Griffith University 2014
Presentation Skills Workshop, AIM 2014
Employment Experiences
Learning and Development Specialist, SunSuper 2004–2009
Trainer, Facilitator and Coach, ABC Company 2002–2004
Team Coach, Coles Supermarket 2000–2002
Community Engagements
President and Chair, Kings Beach Football Club and Queensland Football 2011–Current
P&C Committee Member, St John’s Catholic School 2009–Current
P&C Committee Secretary, St John’s Catholic School 2010
Professional Memberships
 Women in Super, WIS
 Australian Institute of Training and Development, AITD
 International Coaching Federation, ICF
 Australia New Zealand Institute of Coaching, ANZI Coaching

2. Asher Williams  Page 2  Confidential
Recent Value Add Experiences
President and Chair, Kings Beach Football Club and Queensland Football 2011–Current
Dynamic influence behind the consistent growth of Kings Beach
Football Club active membership. Complete presidential
responsibility encompassed providing leadership and governance,
developing policies and processes, chairing the Annual General
Meetings and directing the organisation reflective of the overall
strategic directives.
Acknowledged as a primary source of contact by management, staff and volunteers for definitive
problem identification and resolution. Made strong inroads in improving brand awareness,
membership participation and financial sustainability.
 Impacted the national strategy which contributed to the positive growth within
membership engagement, brand awareness and financial outcomes. Achieved 100%
growth in membership engagement within 12 months.
 Cultivated unprecedented financial stability by successfully securing high value
sponsorship agreements. Increased sponsorship by 75% over 24 months.
 Headed the executive leadership team, provided direction to the board and its members,
implemented succession planning and managed disputes and personal grievances.
 Set Key Performance Indicators with an organisation and individual outcomes focus,
created development plans and training opportunities and conducted performance
assessments.
 Piloted negotiations with players and sponsors to achieve win/win outcomes. Led the
executive team in developing future organisational capabilities and optimised the
headcount to ensure quality outputs reflected the changing requirements. Maintained
consistency with the Executive Committee over 4 years.
 Served as the principal spokesperson and represented the Association in the community,
at commercial engagements and within industry and media forums.
 Headed all activities associated with the organic and inorganic growth of the association
in-line with strategic objectives.
 Formalised, implemented and improved process, systems and policies to enhance the
capabilities of the Board both as a collective and as individuals.
 Identified and shaped role models and created a culture that supported the key vision
which directly linked to increased membership engagement.
Professional Training Expertise
2004–2009 Learning and Development Specialist, SunSuper
Learning and education focussed role, instrumental in contributing to developing culture and
building the business capability profile. Conducted needs analysis, created and delivered training
and conducted post training activities. Embraced contemporary adult learning methodologies and
facilitated training activities that integrated through a coaching culture.
 Facilitated the delivery of training with clear success criteria and comprehensive post
implementation reviews. 95% of participants reported having a 5 Star experience in
automatous post feedback.
 Targeted training by conducting skills, gap and trend analysis to accurately determine
training needs.
 Identified as an expert resource and requested as the preferred trainer for key training
engagements.
 Supported the business to achieve 70% of roles being offered to internal applicants as a
result of a strong, local skills base.
 Identified a requirement for and introduced the leadership and coaching program that
supported the acceleration of high potential staff.
 Presented training to business development specialists and financial planning team
which directly contributed to increased sales.
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50
100
150
2010 2011 2012
Active MembershipGrowth

3. Asher Williams  Page 3  Confidential
Summary
The project situation / challenge
Asher came to me very excited. She had found her dream job! After 5 years out of the
workforce, she had found a position with a training organisation. The role required 1 day per
week delivering training, with 2 days per week consulting with management on the strategic
development of the business. Previously, Asher had held senior training roles. 4 years ago
she resigned from her high pressure role to focus on her family. Once she resigned it didn’t
take long to get involved in the community. She had recently attended some training
courses, and was super keen to get going. Based in Australia, the document is for the
Australian market.
Explanation of choices for document style and information inclusion
I focussed on leveraging experience from volunteer roles whilst drawing on past
achievements. The logo was designed to highlight a seamless transiting (between the A and
the W). The colours were chosen to reflective Asher’s bright personality. Client was based
in Australia and therefore documents were prepared for the Australian market.
Job seeker results
Currently applications are in the assessment process and outcome is unknown.