1. Tel: (65) 6659 9887
john.kenworthy@celsim.com
www.celsim.com
Case study
BUNGE AGRIBUSINESS SINGAPORE Pte Ltd: Coaching for High
Performance Teams
BUNGE AGRIBUSINESS SINGAPORE Pte Ltd (BUNGE) operates as a subsidiary of Bunge
Limited – a leading global agribusiness and food company with integrated operations that circle
the globe, stretching from the farm field to the retail shelf. Singapore is its Asia headquarters,
managing its Asian agribusiness and food operations.
BUNGE provides employees with opportunities for learning and growth to help them gain the
professional skills and leadership qualities necessary to achieve their full potential. It values
individual excellence and work as a team for the benefit of Bunge and stakeholders.
The Challenge
CELSIM was asked to design and deliver a team leadership programme to equip team leaders
from Operations Asia with the tools and techniques to lead, coach and motivate themselves from
individual performance to improved team performance.
The objective of the programme was to develop critical leadership capabilities in:
1. Coaching: rise to full leadership potential and unlock the potential of others to attain
corporate and personal goals.
2. Communication: establish an open communication platform that engenders trust in
each other, create platform for ongoing discussion and continuous refinement.
3. Teamwork: break down any silos and provide a compelling motivation to share,
recognise the power of team diversity and synergies of individual contributions.
The Solution
In partnership with Agnes Tan, HR Director SEA & Australia, we designed a 2 day Team
Leadership workshop – combining GAPPS self assessment, highly interactive workshops and
confidential targeted one-to-one coaching sessions – to enhance performance. These included:
 Examining leadership styles and choices through highly interactive activities to allow
participants to experience leadership coaching dynamics with organisational awareness.
 Developing clarity, achievement orientation and flexibility of approach to motivate and
inspire self and others to improve personal impact and influence.
 Learning the skills of building deep, influential rapport with others and moving from
conflict to agreement and cooperation.
The Results
BUNGE team leaders gained the confidence and skills to achieve personal excellence and align
self and others to organisation performance. This programme provided a gradual reflective
journey over a 6 month period that encouraged the development of self-awareness and the
affects of behaviour, engendered trust and an appreciation of the synergies within the team.
Lawrence Lo (Assistant Operations Manager, Asia) summed up his satisfaction with our team
leadership coaching programme, “It’s been fantastic, especially the coaching sessions which I
found to be very useful in helping me work with my subordinates and they too think its been very
beneficial for them and the group. The tools have been so immediately useful for me at work.”