1) DSM Nutritional Products Asia Pacific (DNPAP) is facing challenges with its regional team as it was recently taken over by DSM and team members are having difficulty adjusting to the new organization's culture and goals. 2) CELSIM was asked to design a team leadership workshop to develop strong relationships within the DNPAP regional team and address key issues of establishing a clear team vision aligned with organizational goals, creating a performance review process, and building trust among team members and senior management. 3) The 1.5 day workshop combined self-assessments, coaching, and a business simulation game to help the team identify goals, encourage knowledge sharing, and create an action plan to continue enhancing

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Case study
DSM NUTRITIONAL PRODUCTS ASIA PACIFIC Pte Ltd: Team Leadership
DSM NUTRITIONAL PRODUCTS (DNP) is the world’s leading supplier of vitamins, carotenoids
and other fine chemicals to the feed, food, pharmaceutical and personal care industries. It is a
pioneer in the discovery of new products, formulations and applications for all industry segments.
The Asia Pacific team has recently been taken over by DSM which exhibits and promotes
different values and culture to the previous organisation. As a consequence, team members are
having difficulty assimilating their role in the new organisation due to insufficient clarity of goals
and vision for the team, leading to issues with trust in each other and senior management.
The Challenge
CELSIM was asked to design and deliver a team leadership workshop to develop strong cross-
regional and cross-functional relationships that are supportive, congruent and culturally fluent to
provide a foundation for growth and continuous improvement within the successful DNP Asia
Pacific (DNPAP) regional team for Animal Nutrition and Health.
Using our GAINMORE™ Development Needs Diagnosis Framework, three key issues facing the
regional team should be addressed:
1. Team Vision: identify and clearly articulate the regional team’s vision aligned to the
organisational goals, create platform for ongoing discussion and continuous refinement.
2. Personal and Career Development: establish an equitable, actionable and culturally
fluent review process aligned to the organisation’s newsales performance system.
3. Develop Trust: establish an open communications platform that engenders trust in each
other and senior management and support the vision of the team and the organisation.
The Solution
In partnership with Dr. Karim Kumarly, Vice President Asia Pacific, we designed a 1 ½ day
modular Team Leadership workshop – combining GAPPS self assessment, coaching, and a golf
business simulation – to address the team and leadership challenges of DNPAP. This included:
 A series of powerful activities to identify SMART goals using the SWING process to
ensure team agreement and motivation towards achieving the goals.
 A simulation decision game that takes place over 9 decision points (holes) to encourage
knowledge sharing, team problem solving, and provide a compelling motivation to share.
 Drawing together the learning and experiences, creating a plan of action for transfer to
the workplace that continues to enhance team and personal development.
The Results
The Team Leadership workshop provided a non-threatening platform and an engaging
environment that encouraged the development of self-awareness and the affects of behaviour,
aided alignment, sharing and open dialogue to rebuild trust and support the team vision within the
successful regional DNPAP team.
Dr. Karim Kumarly (Vice President Asia Pacific) summed up his satisfaction with our team
leadership workshop saying, “The team absolutely loved it – a great ‘teambuilding and learning
about each other’experience. The workshop helped us visualise our direction and gave us all a
new perspective to meet some challenging goals. It was excellent, unique and enjoyable.”