mini website audit

1. Public Mobile Website Audit
Summitted T0- Rachel Evans
Summitted By- Gagandeep Singh Aulakh

2. Informing the public about our business
Good Features
 Both mobile and website version of
website are having brief description
of their plans
 The color combination of orange for
all action and white for background
is more eye catching
 The uniformity of website remain
throughout webpage. The graphics
are interrelated with content
 The central idea is to save money.
Thing went wrong
 The lack of information about the
company profile(History, Mission and
Vision)
 The whole looks like worthless
without “About Us” button

3. Key Audience/Key Message
Key audience profile
Gender –Male/female
Class-Middle Class
Age-20to45
Region-Canada
Key message-To provide the better coverage, offer and rewards in low cost.
Yes, Public Mobile target the right audience through right message.
Media Coverage- Public mobile provides the coverage through social networks( Facebook,
Twitter and Instagram). The opportunities are to lure more users through face to face and
radio Ads

4. Swot Analysis
Strength
The website can run over various
platforms
Having direct social media access
Weakness
Website does not having the images and
videos
Slow services to customer inquires
Opportunities
Use the innovative digital marketing
strategies to attract the more users
Take the feedback from the customers
Threats
Competition with the competitors
Less engaging content
Absence on social media