Please check my PowerPoint presentation about Public Mobile company.

1. Digital and Emerging Media
Assignment 2 – Mini Website Audit
STUDENT: LOUISE LOPES PEIXOTO

2. How do we inform the public about our business? What
worked? What didn’t?
• Public Mobile Inc is a Canadian self-serve, prepaid mobile brand which is owned
by Telus. Launched on March 18, 2010, Public Mobile was one of several new
Canadian cellphone providers that started in 2009–10 after a federal government
initiative to encourage competition in the wireless sector (Wikipedia, October
2018).
• The company uses its social media and website to promote its services.
• The website is self-explanatory, which facilitates consumer understanding. But
social media do not provide much information, which is bad, because, currently,
the easiest way to reach the target audience is through social media.

3. Were our graphics coordinated and messages
consistent?
• The website layout is organized and there is consistency in fonts, colors and
sizes.
• As for the message, in my opinion, there is a lack of information on the first
page, such as an initial presentation of the company, an “About us” link,
including mission and vision statements and core values of the organization.
• The plans are well explained, as well as the steps to acquire them.

4. Who are our key audiences? What are our key messages? Do we reach our
audiences with the right messages?
• Because it is a mobile brand with affordable prices, I believe their key audience are
people with bad credit, youth and newcomers.
• The key message would be to adopt a business model in which the company is
known for its low prices.
• Public Mobile reaches its audience with appropriate messages, but these should be
more widely disseminated on a large scale.

5. What media coverage did we receive? Was it effective? What
media opportunities did we miss?
• When we scroll down, the website does not provide a link to be contacted by the media, if
it need to.
• This makes media coverage ineffective, making it impossible for newspapers, magazines
and other forms of media to contact the company.
• Thus, the organization loses the opportunity to advertise its services and promotions
through these media, consequently losing the chance to grow in the market

6. Did we successfully tell our story in our communications?
• The Public Mobile website does not provide the appropriate information to reach
its target audience, missing illustrations, introduction, information about the
company, something that attracts customer attention.
• Due to this lack of information, we should not consider that information is
disclosed successfully.

7. SWOT Analysis
Strength
- Coverage map showing
how far the signal goes
- self-explanatory and easy-
to-navigate website
- Provide rewards to
customers, what catches
their attention
Weakness
- In the company’s
Instagram, there are no
frequent posts and few
followers
- There is no mission and
vision statement on their
website, no signs of
organizational culture
Opportunity
- Compared to competitors, the
company provides plans with good
(low) prices and big variety of plans
- It uses the technology in its favor,
responding to its customers using
the "ask SIMon a question“ tool
Threat
- A small variety of services, once
competitors provide other services
such as internet, TV, mobility and
home security
- Competitors have greater
interaction with customers through
social media

8. Suggestions
• Expand communication and dissemination of services provided through
social media
• Create a link on the website showing company core values as well as
mission and vision statement, using an “About us” link
• To stay in the market and stand out from competitors, increase variety of
products and services provided
• Provide a link on the website for Public Mobile company to be contacted by
the media, which can help in the promotion of their services

9. Thank you!