This presentation provides an overview of how to run a social media campaign and provides useful advice and resources for developing your own community, political or social campaign using free social media tools.
The presentation includes an overview of previous successful campaigns and provides guidance on how to:
- Develop your campaign
- Design and develop campaign website
- Design and develop campaign branding and marketing material
- Organise your team
- Use various social media tools including Facebook, Youtube, Twitter, Hootsuite, Wordpress and others for a campaign.
This presentation was presented at the Australian Medical Students Association's National Leadership Development Seminar in Canberra 2015.
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WEBSITE STRATEGY
• Humanise the issue by telling student
stories
• Provide context and background
information on the crisis
• Provide easy to understand
infographics
• Provide a central source of news &
updates
www
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TWITTER STRATEGY t
Sunday October 21st
Campaign started on October 15
then Sunday saw the first organized
Tweetfest
MondayOctober 22nd
Follow upTweetfest to coincide with
ABC Q&A
t
t
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FINDING TEAM MEMBERS
Find people who care about your cause
Find a wide variety of people with a wide variety of skills
Don’t ever turn down offers of help
Break work into bite size chunks
Understand that people have lives too
Be supportive
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MANAGING TEAM MEMBERS
Find a way to manage your team that works for you
Email
Skype
Facebook Groups
Team tools Asana.com, Trello.com
File Tools Google Docs, Dropbox
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CORE MESSAGE
Single idea or goal
Keep it simple
Tangible &
achievable outcome
Make it memorable
Keep Australian trained Doctors in Australia
Scrap the $2000 cap on self education
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NAME YOUR CAMPAIGN
Check that it’s available
Domain name – ziphosting.com.au
Business Name - abn.abr.gov.au
#KeepItShort & hashtag friendly
Logos add credibility, as long as
they look good (no comic sans!)
istockphoto.com
graphicriver.com
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CONVINCE
MONROE’S MOTIVATED SEQUENCE
1. Attention: Hey! Listen to me, you have a PROBLEM!
2. Need: Let me EXPLAIN the problem.
3. Satisfaction: But, I have a SOLUTION!
4. Visualization: If we IMPLEMENT my solution, this is what will
happen. Or, if we don't implement my solution, this is what will
happen.
5. Action: You can help me in this specific way. Can you help me?
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EMPOWER
SET THE TONE
The Rules of #interncrisis
You need to tweet everyone about the #interncrisis.
You need to TWEET EVERYONE about the #interncrisis.
When the Governments of Australia guarantee Internships
for all Australian trained students, secure jobs for all Junior
Doctors and work with colleges to expand specialist training
pathways to meet the increased demand, the fight is over.
Everyone needs to join the fight.
This is your fight, to secure your future and the future of
Australian health care.
No abuse, no personal attacks, be informed and be
constructive.
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BUILDING A PUBLIC GROUNDSWELL
Encourage involvement
Encourage cordial debate
Answer with facts, not
emotions
Admit when you are wrong
Never EVER get personal
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LOBBYING POLITICIANS
The key to communicating with members of parliament is
make it personal and make the issue you are raising relevant
to their local electorate. In order of level of impact it is best
to:
1. Visit your local member and speak to them in person
2. Speak to them directly on the phone
3. Email them your concerns
4. Write them a letter
Usually it is best to email first, ring to follow up and then
request an appointment in person to speak to your member.
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LOBBYING POLITICIANS
Establish a relationship with office staffers, they are your
best bet of getting your issue raised with their boss.
Contact Politicians:
Mypolitician.com.au (Federal)
Mptweets.com.au (State & Federal)
State & Territory Government websites
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WORKING WITH MEDIA
Media releases
Write an editorial
Croakey for Health stories
Letters to the Editor
Remember the media schedule
Twitter
twitter.com/aujournos (477 journalists)
Be punctual, respectful & factual