Social Media Marketing is the essential part of any marketing campaign. Here we get the chance to reach more prospect and retaining the existing customers.

1. Social Media Marketing
Presented by Dinesh Suthar

2. What is Social Media Marketing
➔ Social media marketing is the process of gaining website traffic or attention through social media sites.
➔ Social networking websites allow individuals to interact with one another and build relationships. When companies join
these social channels, consumers can interact with them directly. That interaction can be more personal to users than
traditional methods of outbound marketing & advertising.
➔ Social networking websites are:
◆ Facebook
◆ Twitter
◆ Google+
◆ StumbleUpon
◆ Tumbler

3. Comparison between major Social Networking
Services
❏ Almost everyone uses this service.
❏ Here post is visible for life time or until an
user has deleted.
❏ In terms of Virality of a post,Fb stands
2nd in row.
❏ Fb updates seem to be most effective
around noon and after noon.
❏ While best day to share on facebook is on
Saturday.
● It is best used among celebrities,political
parties,business firms.
● Tweet’s visibility reduces to 92% within an
hour.
● Virality of Tweet’s is greatest if you have a
least number of followers.
● best time to tweet during the day is around
5pm.
● In terms of weekdays,wednesday is more
effective.

4. Other Social Networking Sites
We have seen the major differences between facebook and twitter.
But there are also other social platform on which can promote our services,like:
● StumbleUpon: StumbleUpon is a page sharing service,here we have to add a page using its url to
StumbleUpon and mentioning its category like:nature,computers etc. eg:Suppose we have added a
page with its url in Marketing category then those who have opted-in for Marketing topics then our
page will be presented to them,people can read that page’s content,like or dislike them or best to
best case they can share it to their followers,no of likes on that page decides its visibility on Search
engines too.i.e Indirectly we are creating our pages backlinks.
● Tumblr:It is micro blogging site,once signed up,one can write blogs,notes,one can also share his own
blog post’s link here,people can share other’s blogs,multimedia,though it not vastly used in
India,other nations use these service mostly a part from facebook and twitter.
● Pinterest: Pinterest is a free website that requires registration to use.Users can upload, save, sort,
and manage images—known as pins—and other media content (e.g., videos and images) through
collections known as pinboards.[6] Pinterest acts as a personalized media platform. Users can
browse the content of others in their feed. Users can then save individual pins to one of their own
boards using the "Pin It" button, with Pinboards typically organized by a central topic or theme. Users
can personalize their experience with Pinterest by pinning items, creating boards, and interacting
with other members. By doing so, the users "pin feed" displays unique, personalized results
Source of Information: Wikipedia and Internet 2015

5. Laws of Social Media Marketing(SMM)
❖ Law of Listening:
Success with social media and content marketing requires more listening and less talking. Read your
target audience’s online content and join discussions to learn what’s important to them. Only then can
you create content and spark conversations that add value rather than clutter to their lives.
❖ The Law of Focus:
A highly-focused social media and content marketing strategy intended to build a strong brand has a
better chance for success than a broad strategy that attempts to be all things to all people
❖ The Law of Quality:
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about
your content with their own audiences than 10,000 connections who disappear after connecting with
you the first time.
❖ The Law of Patience:
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch
lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

6. Continued...
❖ The law of Compounding:
If you publish amazing, quality content and work to build your online audience of quality followers,
they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to
find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential
ways for people to find you online.
❖ The law of Value:
If you spend all your time on the social Web directly promoting your products and services, people will
stop listening. You must add value to the conversation. Focus less on conversions and more on
creating amazing content and developing relationships with online influencers. In time, those people
will become a powerful catalyst for word-of-mouth marketing for your business.
❖ The Law of Accessibility:
Don’t publish your content and then disappear. Be available to your audience. That means you need
to consistently publish content and participate in conversations. Followers online can be fickle and
they won’t hesitate to replace you if you disappear for weeks or months.

7. One of the main law of Marketing.
Law of Reciprocity:
You can You can’t expect others to share
your content and talk about you if you
don’t do the same for them. So, a portion
of the time you spend on social media
should be focused on sharing and talking
about content published by others.

8. Some Social Media Marketing Tips From the Pros:(Source: Social Media Examiner)
1. Analyze past contents to improve next posts.
2. Optimize Visual contents with links.
3. Create a social media channel plan.
4. Deliver Contents Consistently.
5. Use #HashTags strategically.
6. test Pinterest for your Brand.
7. Use Social Updates to Write blog posts.
8. Give Context to Pinnable Images.
9. Become a resource on Facebook.
10. Manage time effectively.
11. Expand reach with LinkedIn Publisher.
12. Focus on one Social Media Channel at a time.
13. Create a Social update library.
14. Publish a long form content on LinkedIn.
15. Target website visitor with social Ads.

9. Efforts made by Dinesh Suthar,
VR Webtek Solutions,
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