Slides for The TEDxULg http://www.ted.com/tedx/events/3576 Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation. But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR. You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.

1. why FUTUREof
MARKETINGHR
is

9. what does it
mean for your
COMPANY?

10. talking is
LISTENING

11. &
StrOng
WEAKTIES
http://www.brucemacvarish.com

12. connect to
COMMUNITIES

13. learn from
OTHERS

14. share it with
OTHERS

15. tell
STORIES

16. your
STORYn
ow

17. be REACHABLE

18. beTRANSPARENT

19. BUILDaround your
COMMUNITIES
ORGANISATION

20. « FellowNation organizations
is a web
BUILDaround your
COMMUNITIES toolkit that helps
to share and promote their
ORGANISATION values by engaging employees
»
to tell their stories

21. PARTICIPATE TO
open IRL
COMMUNITIES

22. WHO?

23. YES EACH OF THEM

25. ENGAGE !
them to do more...

26. the latent
VALUE
of a
CONNECTION
is the potential to
INTERACT

27. HOW?
but

28. this is me.

29. this is me.

30. SO I LOOSE EVERY TIME. WHY REPLAY?
this is me.

31. FOR THIS?

32. fun?
FOR THIS?

33. SIMPLICITY.

34. CHALLENGE & SKILLS
flow &
AUTONOMY
MASTERY

35. CHALLENGE
ABILITY
evolutive. COMPETENCE
DEVELOPMENT
ACHIEVEMENT

36. FEEDBACK.

37. re
NOW IMAGINE
YOUR work

38. IS IT FUN ?
IS IT SIMPLE ?
IS IT IN FLOW ?
IS IT EVOLUTIVE ?
IS THERE INSTANT FEEDBACK ?
DID YOU BUILD YOU OWN STORY ?

39. newWORLD OFbased on
THE WORK

40. STRENGTHBASED WORKDESIGN
ORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVES
AUTONOMY
BY MINIMIZING
HIERARCHICAL
STRUCTURES
AND RULES
COLLABORATION
AMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING

41. STRENGTHBASED WORKDESIGN
ORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVES
AUTONOMY
BY MINIMIZING
HIERARCHICAL
STRUCTURES
AND RULES
COLLABORATION
AMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING
DIALOGUE, INTERACTION AND KNOWLEDGE SHARING • AGREEMENTS • ACTIONS • OUTCOME

42. drivers
ENGAGEMENT drivers
GAMIFICATION mechanics
GAME
MISSION GOAL TO SOLVE PROBLEMS
CULTURE RULES
SELF EXPRESSION VIRTUAL PLACES
JOB COMPETITION LEADERBOARD
RECOGNITION REWARDS POINTS | PRAISE
FEEDBACK SYSTEM
SUPPORT ALTRUISM GIFT | SHARING
GROW STATUS LEVELS
ACHIEVEMENT CHALLENGES

43. GAMIFY YOUR HR PROCESSES
PUT PEOPLE FIRST
DESIGN STRENGTH BASED
CROSS BMS WITH HMS {©HRMEETUP.ORG}
ENCOURAGE AUTONOMY AND CONNECTIVITY...

44. GAMIFY YOUR HR PROCESSES
PUT PEOPLE FIRST
DESIGN STRENGTH BASED
CROSS BMS WITH HMS {©HRMEETUP.ORG}
ENCOURAGE AUTONOMY AND CONVERSATION
CONNECTIVITY...

45. Frédéric Williquet
http://frederic.williquet.net
@fredericw
+32 478 888 322