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Designing Collaboration: Building Systems that Really Work - Philipp Schäfer

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Designing Collaboration: Building Systems that Really Work - Philipp Schäfer

  1. 1. DESIGNING COLLABORATIONBUILDING SYSTEMS THAT REALLY WORK DOUG SOLOMONPHILIPP SCHÄFER dsolomon@IDEO.comphilipp@ideo.com | @philipp_philipp © 2011, IDEO
  2. 2. DISTRIBUTED ORGANIZATIONSSHARING BETWEEN MULTIPLE LOCATIONS IS DIFFICULT
  3. 3. HIERARCHIESCOMMUNICATION GETS LOCKED IN SILOS
  4. 4. Blogs, Wikis, Crowdsourcing, Social NetworkingWEB TELEPRESENCE2.0 TECHNOLOGY REAL-TIME COLLABORATION SOFTWARE
  5. 5. How can we create Blogs, Wikis, the right incentives? Crowdsourcing, Social Networking Do people want REWARDS to share? WEB TELEPRESENCE 2.0 MOTIVATION TECHNOLOGY ORGANIZATION REAL-TIME DESIGN COLLABORATION SOFTWAREWhat are the unspoken rules + expectations? KNOWLEDGE CULTURE SHARING SYSTEMS Do we encourage ABILITIES collaboration? DESIGN What behaviors do we want to enable? What do we want people to share? CONTENT ADOPTION Rapid? Viral? How do we keep Roll out in stages Integrate with it fresh? or all at once? legacy systems?
  6. 6. DESIGN THINKINGCULTURE SOCIAL INTERACTIONS BEHAVIORS MOTIVATIONS
  7. 7. DESIGN THINKING UNDERSTAND EXPLORE DEVELOP HUMAN BRAINSTORMS FACTORSTECHNOLOGY BUSINESS FACTORS FACTORS FINAL CONCEPT(S) PROTOTYPES
  8. 8. FIVE PRINCIPLESFOR COLLABORATIVE TOOLS THAT WORK
  9. 9. BUILD POINTERS TO PEOPLEPRINCIPLE 1
  10. 10. DBBUILD POINTERS TO PEOPLEPRINCIPLE 1
  11. 11. BUILD POINTERS TO PEOPLEPRINCIPLE 1
  12. 12. REWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  13. 13. INDIVIDUAL GOALS OF THE MOTIVATION ORGANIZATIONREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  14. 14. •RECOGNITION •PROJECT STAFFING •CAREER DEVELOPMENTREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  15. 15. •RECOGNITION •PROJECT STAFFING •CAREER DEVELOPMENTREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  16. 16. COMPLIANCEREWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  17. 17. REWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  18. 18. REWARD INDIVIDUAL PARTICIPATIONPRINCIPLE 2
  19. 19. DEMAND INTUITIVE INTERFACESPRINCIPLE 3
  20. 20. 24% 66% SMARTPHONE OF ALL MOBILE MARKET SHARE WEB BROWSINGDEMAND INTUITIVE INTERFACESPRINCIPLE 3
  21. 21. ADOPTION FRICTIONDEMAND INTUITIVE INTERFACESPRINCIPLE 3
  22. 22. DEMAND INTUITIVE INTERFACES 3PRINCIPLE 2
  23. 23. • NO WIKI LANGUAGES TRAINING • EXISTING USERNAMES SETUP • AUTOMATIC NAVIGATIONDEMAND INTUITIVE INTERFACES 3PRINCIPLE 2
  24. 24. DEMAND INTUITIVE INTERFACESPRINCIPLE 3
  25. 25. TAKE THE ROAD MORE TRAVELLEDPRINCIPLE 4
  26. 26. 130117104 91 78 65 52 39 26 13 0 2006 2007 2008 2009INTERNAL BLOGSTOTAL POSTS EACH WEEK
  27. 27. TAKE THE ROAD MORE TRAVELLEDPRINCIPLE 4
  28. 28. TAKE THE ROAD MORE TRAVELLEDPRINCIPLE 4
  29. 29. MAKE IT FUN
  30. 30. TAKE THE ROAD MORE TRAVELLEDPRINCIPLE 4
  31. 31. 600500400300200100 0 March-08 June-08 September-08 December-08 March-09PEOPLE PAGESTOTAL MODIFIED BY OWNER SINCE LAUNCH
  32. 32. ITERATE EARLY AND OFTENPRINCIPLE 5
  33. 33. ITERATE EARLY AND OFTENPRINCIPLE 5
  34. 34. ITERATE EARLY AND OFTENPRINCIPLE 5
  35. 35. ITERATE EARLY AND OFTENPRINCIPLE 5
  36. 36. FOR COLLABORATIVE TOOLS THAT WORK1. BUILD POINTERS TO PEOPLE2. BUILD REWARDING SYSTEMS3. DEMAND INTUITIVE INTERFACES4. TAKE THE ROAD MORE TRAVELLED5. ITERATE EARLY AND OFTEN
  37. 37. THANK YOU!PHILIPP SCHÄFERphilipp@ideo.com | @philipp_philipp

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